Guide to campaign resourcesA range of resources, tools and other products have been developed as part of the Stop it at the Start campaign. They can help parents, family members and other influencers reflect on their own attitudes and behaviours, and start a conversation about respect with young people. Full details are below, with all products available for viewing and download from respect.gov.au

Ideas to share and promote the resources

Social media – share links, images and snippets of the resources on your Facebook, Twitter or other channels. Articles – write articles for internal and external newsletters, blogs or websites. Conferences and community events – include the print advertisement in conference programs, or show the television commercial at local events. Website and intranet links – add links from your intranet or website to respect.gov.au or individual resources. The web badge can also be added to

websites or email signatures to show support for the campaign. Stakeholder engagement – share the infographic, animation and other material with stakeholders or other networks. Support other local prevention initiatives – print or share the resources online to support other local initiatives.

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Resources Description Image

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Guides, checklists and other tools

Excuse Interpreter

The Excuse Interpreter is our most popular product. It contains common expressions and the hidden meanings that can unintentionally excuse disrespectful behaviour towards girls.

The interpreter has been adapted for Aboriginal and Torres Strait Islander communities.

Respect checklist

This checklist helps influencers to understand and become more aware about what boys and girls might be thinking in disrespectful or aggressive situations.

The checklist has been adapted for Aboriginal and Torres Strait Islander communities.

Conversation Guide

A guide to help influencers speak confidently and openly with young people about the importance of respectful relationships.

The guide has been adapted for Aboriginal and Torres Strait Islander communities. It’s also available in other languages - Arabic, Cantonese, Korean, Mandarin, Thai and Vietnamese.

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Storybook This beautifully illustrated storybook was developed for Aboriginal and Torres Strait Islander communities. It follows the journey of PJ and his family, as they learn to recognise disrespectful attitudes and behaviours in themselves, and the importance of respectful relationships. The book is being distributed to Aboriginal Medical Centres, Land Councils and Indigenous organisations.

Brochure The brochure is a shortened version of the Conversation Guide. It is available here in the following languages - Assyrian, Arabic, Cantonese, Dari, Dinka, Korean, Mandarin, Nepali, Somali, Swahili, Thai, Urdu and Vietnamese.

Posters and postcards

Posters and postcards for Aboriginal and Torres Strait Islander communities show the link between disrespectful behaviour and violence against women. They feature artwork from the Respect starts with us storybook, and have been distributed to Aboriginal Medical Centres, Land Councils and Indigenous organisations.

Posters for culturally and linguistically diverse audiences here in the following languages – Assyrian, Arabic, Cantonese, Dari, Dinka, Korean, Mandarin, Nepali, Somali, Swahili, Thai, Urdu and Vietnamese.

Digital and social resources

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Parenting educator videos

A series of videos from parenting experts Dr Justin Coulson, Dr Michael Grose and Dr Rosina McAlpine. They share tips and advice on how adults can reflect on their own attitudes, and talk to their kids about respect.

Influencer videos

A series of videos from people sharing their personal stories, and how we can all play a role in breaking the cycle of violence. These will be added gradually over the life of the campaign. The first video featuring Lani Brennan is available here.

Blog Each month a guest writer provides a blog post which is featured on the respect.gov.au website. Posts currently on the website are from parenting experts, CEO and Founder of the Tara Costigan Foundation, Michael Costigan, domestic violence advocate Lani Brennan and curriculum expert Kathy Walker.

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Infographic Provides a shareable snapshot of key findings from the research which informed the campaign, Reducing violence against women and their children.

It is available here in the following languages – Assyrian, Arabic, Cantonese, Dari, Dinka, Hindi, Korean, Mandarin, Nepali, Somali, Swahili, Thai, Urdu and Vietnamese.

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Animation The animation is a two minute video for influencers showing the link between disrespectful behaviour and violence against women. The animation is available on the respect.gov.au website and YouTube.

It is available here in the following languages – Arabic, Cantonese, Mandarin, Nepali, Thai, Vietnamese.

Web badge A web badge can be downloaded and used to show support for the campaign.

Advertising materials

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Television commercial

The highly acclaimed Stop it at the Start television commercial was released in April 2015. It shows the link between disrespectful behaviour and violence against women. It’s available as a 15 second, 45 second and 60 second ad on the Department of Social Services YouTube channel. Broadcast quality versions and high-resolution still images can be downloaded from respect.gov.au.

The TVC is also available on the Department of Social Services YouTube channel in Tagalog, Mandarin, Hindi, Cantonese and Arabic.

Print ads Print advertisements can be downloaded from respect.gov.au. They provide more detailed messaging and context around the issue.

Adaptations are available for Aboriginal and Torres Strait Islander communities here. The print ad is also available in Arabic, Cantonese, Korean, Mandarin, Punjabi, Thai and Vietnamese.

Radio ad An Indigenous radio advertisement is available here, and has been translated into 10 Indigenous languages.

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