stitch sales brochure - ss13

Spring&Summer2013

Dedicated to Menswear15th—16th July, Business Design Centre Islington

Contents

~ 01 ~Introduction

~ 02 ~Why Stitch

~ 03 ~AW12 Stitch Round Up

~ 04 ~Floor plan

~ 05 ~Stand Sizes

~ 06 ~This is Vision

~ 08 ~Media Package

~ 09 ~Finding Us

www.stitchmenswear.com

The relevance of Stitch to a brand like Firetrap is we dovetail with the quality of account that is coming to

the show. Most if not all retailers attending are the right profile, with the same desire to forge great partnerships

with brands. The show was a great success!

David Lea, Firetrap, Head of UK Sales

Introduction

Our challenge last season was to find a home for Stitch that offered us the opportunity to build growth and develop our exhibitor number’s which we feel we have achieved

with our move to the Business Design Centre. Our 3 year tenancy at the BDC

allows us to invest in the show, to increase our exhibitors and increase the quantity

of visitors whilst maintaining our standards throughout.

Our 15th & 16th July show dates are very exciting and we look forward to delivering

our most successful show to date whilst the eyes of the world will be on London.

We feel that the date line allows us to show case the best British brands alongside our

international exhibitors in one of London’s most iconic central locations before the

Olympics commence on the 27th July. Our intention is to mark this very special occasion

with a truly British event to make the UK menswear fashion industry proud of what we

have achieved over the past 5 seasons.With the success of our AW12 event we are pleased to have a high percentage of brands

resign and we look forward to offering an increased number of exciting menswear

brands for the SS13 show.

Stitch is an order writing event for the UK’s menswear industry and we would like to

thank all of the visitors who have continued their support for us and placing orders

with the brands at Stitch.

Show features include:~

Order writing show~

Central London iconic location~

1 tube stop from Kings Cross station servicing Eurostar and national rail lines

~2 tube stops from Euston station

servicing national rail lines~

4000 net metres to develop list of exhibitors~

Vast array of international restaurants, bars, hotels and clubs

~Onsite 275 space car park

~Close proximity to Old Street, Shoreditch,

Dalston, West End and Covent Garden~

Vision area for niche, contemporary and urban brands

~New maze floor plan layout to ensure

visibility to every visitor~

Continued development of onsite events and entertainment

~Free onsite bar


“Our 15th & 16th July show dates are veryexciting and we look forward to delivering our most

successful show to date whilst the eyes of the worldwill be on London.”

Brian Duffy, Stitch Managing Director

01

Why Stitch“For Spring Summer 2013 the PR and Marketing campaign will increase its focus to digital media,

bringing in high profile digital partners and increasing our focus to reach out to UK and

International buyers.”

An integrated on and offline communication package for brands

~New design and improved website

~New creative campaign that captures the attention

of buyers~

Advertising in the UK and International leading trade magazines

~Media partner packages for exhibitors with discounted

advertising and guaranteed editorial~

Stitch generated PR opportunities that exhibitors can tap into and utilise

~Dedicated social media resource

~Brand partners for travel and accommodation savings

~Experiential platforms at the show to add

to the visitor experience~

Increased direct to market newsletters.

Lorna Milliken, Radiator PR

02


AW12 Round Up“As brands we need to support our UK shows

and Stitch certainly had the support of all the right retailers. Using the show as a launch-pad

for four new brands, it was the busiest show I’ve ever experienced.”

03


With a mix of quality buyers and media in attendance from the UK and beyond including House of Fraser, Fenwicks,

Difussion, Bentalls, Present, Northern Threads, Utter Nutter, Trendstop,

PROfashion, Drapers, RWD, Sport and Street, ASOS and many more the show

had a great turn out and was buzzing with energy for the whole weekend. The

Islington Business Design Centrewill be our home for the next 3 years

and the SS13 show will take place hereon the 15th and 16th July 2012.

AS SEEN IN DRAPERS;What shows have you visited so far this year?

STITCH 33%Bread & Butter 26% Jacket Required 26%

Moda 19%Other 11%None 37%

Juls Dawson, JUST consultancies

04


FloorplanOnce again stitch has risen to the occasion to provide the UK with a fantastic trade show event. There was

a high calibre of brands and attendees and we’re looking forward to next season.

Dean West, Pretty Green, Head of Wholesale

05


Stand SizesMerc were very pleased with the new venue and

stand-alone Stitch Menswear event, we saw quality and some new independent retailers, some of our existing customers and some of the retailers and

multiples that we want to work with.

All stand sizes have a 1500mm high wall surround including area for graphics panels and two branded logo panels. (all personalised panels to be ordered separately and are not included in cost of stand) 2500mm high framework to support display lighting. (All

lighting to be ordered separately and is not included in the cost of the stand)

STAND SIZE 8m2 , 9m2, 10m2 4 metres of display unit and 1 meeting

table / 2 chairs / 1 waste bin*—

STAND SIZE 12m2 , 15m2

6 metres of display unit and 1 meeting table / 2 chairs / 1 waste bin*

—STAND SIZE 18m2 , 20m2

8 metres of display unit and 1 meetingtable / 3 chairs / 1 waste bin*

—STAND SIZE 21m2


—STAND SIZE 24m2


—STAND SIZE 27m2


—STAND SIZE 30m2


—STAND SIZE 33m2


—STAND SIZE 36m2


—*Any additional items must be ordered

prior to the event

12m2 shell

27m2 shell

Andy Tompsett, MERC, Head of UK

This is VisionVision provides an affordable platform for

niche, contemporary and urban collections to sell, market and promote.

06


This is Vision 07


“ASOS Marketplace is pleased to be working with Stitch to develop exciting menswear brands and

offering young, contemporary brands the opportunity to be a part of an order writing tradeshow.”

There was a resounding feeling of success and appreciation from both exhibitors and

visitors alike. Vision is a huge and very affordable opportunity for brands to get an entry level presence into the UK’s

leading menswear event and develop a wholesale business model to enable

growth and success. The maze floor plan layout allowed each buyer to weave theirway through this collection of brands and

feel that there was an opportunity to freshen their own stores with a new creative

collection from aspiring new designersand brands alike.

Our strategy is to continue to offer this opportunity and extend this offer to increase

the number of visitors and introduce dedicated media partners who can help

support our strategy. We have also formed a partnership with ASOS Marketplace which will see more opportunities for exhibiting brands to be host on their website and help support their sales.

Katie Oldham, Business Development Manager, ASOS Marketplace

THE E-ZONE Is a dedicated area within the website where

exhibitors can create a company profile. Each exhibitor receives a unique username

and password allowing on-going updates and the ability to continuously promote your brand. Previous feedback has suggested this

is a beneficial tool in allowing visitors and potential buyers to research brands via the

website prior to their visit to the show.

Benefits Include:~

Your Brand Logo~

Ability to upload 1 Hero Image~

Brand Website Link~

Brand Contact Details~

200 Word Brand Description

BRAND DIRECTORYThe Brand Directory is available for pre-registered visitors and at the event itself.

Brand Advantages:~

Full Page Per Brand~

200 Word Brand Description~

1 Brand Image~

1 Brand Logo~

Contact Details

NEWSLETTER EMAILCAMPAIGNS

Opportunity to appear in one of the Stitch newsletters (Emailed fortnightly

to a 10,000 strong industry database)

Media Package08

Stitch is a fantastic opportunity to maintain and develop our business in these really tough times… Speaking to other exhibiting brands the general

consensus was that it was a successful show with everyone opening accounts and writing orders.

Simon Parr, UK Sales Manager, Gibson London


09Finding UsThe BDC is situated just off the vibrant Upper St

in Islington which boasts upwards of fifty bars and restaurants offering international cuisines and a

great atmosphere to socialise in.


SALES ENQUIRIES

Jennagh DelaneyBrand Manager

+44 (0)20 7240 4311+44 (0)7432 079 634

[email protected]

GENERAL ENQUIRIES

+44 (0)20 7240 [email protected]

stitch sales brochure - ss13

Documents

aw12 stitch

urban brands

international exhibitors

best british brands

high percentage of brands

new design

international buyers

comthe relevance of