Jul 7, 20

ASSETSCurrent Assets

Checking/SavingsDebit Card Account 4,840.39MIDWEST ONE 43,642.02

Total Checking/Savings 48,482.41

Total Current Assets 48,482.41

TOTAL ASSETS 48,482.41

LIABILITIES & EQUITYEquity

32000 · Unrestricted Net Assets 73,539.89Net Income -25,057.48

Total Equity 48,482.41

TOTAL LIABILITIES & EQUITY 48,482.41

9:52 AM STILLWATER AND OAK PARK HEIGHTS CVB07/07/20 Balance SheetAccrual Basis As of July 7, 2020

Page 1

9:54 AM 07/07/20 Accrual Basis

STILLWATER AND OAK PARK HEIGHTS CVB

Profit & Loss Budget vs. Actual YTD $ & % January 1 through July 7, 2020

Jan 1 - Jul 7, 20 Budget $ Over Budget % of Budget

Ordinary Income/Expense

Income

LODGING TAX INCOME

Lodging Tax OPH 8,804.28 0.00 8,804.28 100.0%

Lodging Tax Stillwater 53,908.02 0.00 53,908.02 100.0%

LODGING TAX INCOME - Other 0.00 292,636.00 -292,636.00 0.0%

Total LODGING TAX INCOME 62,712.30 292,636.00 -229,923.70 21.43%

VISITOR GUIDE PROFITS 0.00 5,052.00 -5,052.00 0.0%

EMT GRANT MONEY 0.00 7,000.00 -7,000.00 0.0%

Total Income 62,712.30 304,688.00 -241,975.70 20.58%

Expense

1001 ꞏ Discretionary Funds 0.00 2,000.00 -2,000.00 0.0%

1200 ꞏ ADMINISTRATION

1100 ꞏ Operations /General Office

1105 ꞏ Meeting Expense 136.70 1,000.00 -863.30 13.67%

1106 ꞏ Misc. 0.00 300.00 -300.00 0.0%

1109 ꞏ MN Tourism Growth Coalition 0.00 500.00 -500.00 0.0%

1101 ꞏ Postage, Mailing Service 703.77 500.00 203.77 140.75%

1102 ꞏ Printing and supplies 391.22 1,000.00 -608.78 39.12%

1108 ꞏ Storage Rental 805.00 1,380.00 -575.00 58.33%

1104 ꞏ Telephone/Email/Internet 1,050.17 2,500.00 -1,449.83 42.01%

1110 ꞏ Travel 0.00 500.00 -500.00 0.0%

1112 ꞏ MACVB Membership 0.00 570.00 -570.00 0.0%

1113 ꞏ tbd 0.00 2,750.00 -2,750.00 0.0%

Total 1100 ꞏ Operations /General Office 3,086.86 11,000.00 -7,913.14 28.06%

Contract Services

1205 ꞏ Training / Development / Member 0.00 1,300.00 -1,300.00 0.0%

1201 ꞏ Marketing Contractors 32,083.30 77,000.00 -44,916.70 41.67%

1203 ꞏ Legal Fees 0.00 1,000.00 -1,000.00 0.0%

1204 ꞏ Accounting Fees 487.50 2,000.00 -1,512.50 24.38%

Total Contract Services 32,570.80 81,300.00 -48,729.20 40.06%

Total 1200 ꞏ ADMINISTRATION 35,657.66 92,300.00 -56,642.34 38.63%

MARKETING

Internet and Website

1402 ꞏ Enewsletter 1,614.00 3,228.00 -1,614.00 50.0%

1310 ꞏ Website

1311 ꞏ Content Maintenance / Design 1,651.50 4,000.00 -2,348.50 41.29%

1314 ꞏ Events Calendar Fee 0.00 1,540.00 -1,540.00 0.0%

1310 ꞏ Website - Other 549.00 0.00 549.00 100.0%

Total 1310 ꞏ Website 2,200.50 5,540.00 -3,339.50 39.72%

Total Internet and Website 3,814.50 8,768.00 -4,953.50 43.51%

1320 ꞏ Stillwater Visitor's Guide

1321 ꞏ Postage Fullfillment 4,563.93 8,232.00 -3,668.07 55.44%

1322 ꞏ MOA / Airport Distribution 0.00 1,100.00 -1,100.00 0.0%

Page 1 of 3

9:54 AM 07/07/20 Accrual Basis

STILLWATER AND OAK PARK HEIGHTS CVB

Profit & Loss Budget vs. Actual YTD $ & % January 1 through July 7, 2020

Jan 1 - Jul 7, 20 Budget $ Over Budget % of Budget

1323 ꞏ Main Street Racks 0.00 500.00 -500.00 0.0%

1325 ꞏ EMT Brochure Mailing programs 0.00 400.00 -400.00 0.0%

Total 1320 ꞏ Stillwater Visitor's Guide 4,563.93 10,232.00 -5,668.07 44.6%

1335 ꞏ Signage

1336 ꞏ Downtown Signage/Kiosks 0.00 500.00 -500.00 0.0%

Total 1335 ꞏ Signage 0.00 500.00 -500.00 0.0%

1340 ꞏ Printed / Promotional Materials 1,142.05 500.00 642.05 228.41%

1346 ꞏ Photography / Videography 3,380.40 5,000.00 -1,619.60 67.61%

1350 ꞏ CO-OP's / GRANTS

1378 ꞏ Lift & Loop 0.00 5,000.00 -5,000.00 0.0%

1367 ꞏ Bonspiel 880.00 880.00 0.00 100.0%

1352 ꞏ Cruisin on Croix 0.00 500.00 -500.00 0.0%

1358 ꞏ Harvest Fest 0.00 6,000.00 -6,000.00 0.0%

1359 ꞏ Hometown for the Holidays 0.00 5,000.00 -5,000.00 0.0%

1362 ꞏ Lumberjack Days 0.00 6,000.00 -6,000.00 0.0%

1377 ꞏ Opera on the River 0.00 5,000.00 -5,000.00 0.0%

1364 ꞏ Rivertown Art Festival 0.00 6,000.00 -6,000.00 0.0%

1353 ꞏ Run Stillwater 0.00 5,000.00 -5,000.00 0.0%

1357 ꞏ Summer Tuesdays 0.00 500.00 -500.00 0.0%

1376 ꞏ Winterfest 1,000.00 1,000.00 0.00 100.0%

1369 ꞏ Zephyr Theatre 2,500.00 5,000.00 -2,500.00 50.0%

Total 1350 ꞏ CO-OP's / GRANTS 4,380.00 45,880.00 -41,500.00 9.55%

1380 ꞏ Meetings / Coporate Events Mark

1389 ꞏ Meeting Video / 360 Tours 600.00 1,500.00 -900.00 40.0%

1381 ꞏ Meeting Fam Trip 0.00 1,500.00 -1,500.00 0.0%

1382 ꞏ Meetings Linkedin 0.00 1,700.00 -1,700.00 0.0%

Total 1380 ꞏ Meetings / Coporate Events Mark 600.00 4,700.00 -4,100.00 12.77%

1390 ꞏ Weddings

1392 ꞏ MSP Magazine Wedding 1,350.00 1,350.00 0.00 100.0%

1397 ꞏ Google Ads - Wedding 0.00 2,000.00 -2,000.00 0.0%

1396 ꞏ Social Media 37.88 2,000.00 -1,962.12 1.89%

Total 1390 ꞏ Weddings 1,387.88 5,350.00 -3,962.12 25.94%

1400 ꞏ Vacation Traveler Marketing

1404 ꞏ Explore MN Metro CVB Group Memb 4,500.00 4,500.00 0.00 100.0%

1410 ꞏ Digital Media

1428 ꞏ EMT Instagram Story 0.00 750.00 -750.00 0.0%

1427 ꞏ Geofencing with StarTrib 4,533.33 4,000.00 533.33 113.33%

1401 ꞏ Photo Contest 0.00 823.00 -823.00 0.0%

1411 ꞏ Google / Bing Ad Words Display 3,687.46 10,000.00 -6,312.54 36.88%

1425 ꞏ Influencers/Media 0.00 500.00 -500.00 0.0%

1417 ꞏ Explore Minnesota .com 0.00 1,200.00 -1,200.00 0.0%

1426 ꞏ Search Engine Optimization 1,187.49 0.00 1,187.49 100.0%

1413 ꞏ SocialMedia / Digital Misc 2,455.49 4,000.00 -1,544.51 61.39%

1403 ꞏ Sweepstakes 954.25 500.00 454.25 190.85%

Page 2 of 3

9:54 AM 07/07/20 Accrual Basis

STILLWATER AND OAK PARK HEIGHTS CVB

Profit & Loss Budget vs. Actual YTD $ & % January 1 through July 7, 2020

Jan 1 - Jul 7, 20 Budget $ Over Budget % of Budget

1420 ꞏ Email advertising 4,333.34 3,200.00 1,133.34 135.42%

Total 1410 ꞏ Digital Media 17,151.36 24,973.00 -7,821.64 68.68%

1430 ꞏ Tourism Guidebooks/Dir (Pt & On

1432 ꞏ EMT Guidebook 0.00 4,780.00 -4,780.00 0.0%

1431 ꞏ SCRTA Guide 300.00 300.00 0.00 100.0%

Total 1430 ꞏ Tourism Guidebooks/Dir (Pt & On 300.00 5,080.00 -4,780.00 5.91%

1440 ꞏ Print

1459 ꞏ Minnesota Trails 3,222.00 3,222.00 0.00 100.0%

1449 ꞏ AAA #onlyinmn Map 500.00 1,494.00 -994.00 33.47%

1441 ꞏ Midwest Living 3,120.00 3,120.00 0.00 100.0%

Total 1440 ꞏ Print 6,842.00 7,836.00 -994.00 87.32%

1450 ꞏ TV

1453 ꞏ OTT - Digital TV 2,050.00 6,750.00 -4,700.00 30.37%

1450 ꞏ TV - Other 2,000.00 9,300.00 -7,300.00 21.51%

Total 1450 ꞏ TV 4,050.00 16,050.00 -12,000.00 25.23%

Total 1400 ꞏ Vacation Traveler Marketing 32,843.36 58,439.00 -25,595.64 56.2%

1470 ꞏ Direct Marketing M

1472 ꞏ Lavender 0.00 5,254.00 -5,254.00 0.0%

Total 1470 ꞏ Direct Marketing M 0.00 5,254.00 -5,254.00 0.0%

1490 ꞏ Out of Home

1491 ꞏ Monument 0.00 2,200.00 -2,200.00 0.0%

1408 ꞏ Billboard 0.00 19,000.00 -19,000.00 0.0%

Total 1490 ꞏ Out of Home 0.00 21,200.00 -21,200.00 0.0%

Total MARKETING 52,112.12 165,823.00 -113,710.88 31.43%

Total Expense 87,769.78 260,123.00 -172,353.22 33.74%

Net Ordinary Income -25,057.48 44,565.00 -69,622.48 -56.23%

Net Income -25,057.48 44,565.00 -69,622.48 -56.23%

Page 3 of 3

Type Date Num Name Memo Split Debit Credit Balance

Debit Card AccountCheck 06/04/2020 ACTION RENTAL 1108 · Storage Rental 115.00 -115.00Check 06/05/2020 CHARLIES RESTAURANT 1105 · Meeting Expense 27.43 -142.43Check 06/08/2020 WISHPOND TECHNOLOGIES 1403 · Sweepstakes 69.00 -211.43Check 06/15/2020 MAILCHIMP 1402 · Enewsletter 269.00 -480.43Check 06/15/2020 GOOGLE 1104 · Telephone/Email/Internet 100.00 -580.43Check 06/18/2020 YOAST B V 1310 · Website 89.00 -669.43Deposit 06/18/2020 YOAST B V Deposit 1310 · Website 89.00 -580.43Check 06/18/2020 OFFICE MAX 1102 · Printing and supplies 2.86 -583.29Check 06/18/2020 YOAST B V 1310 · Website 89.00 -672.29Check 06/18/2020 OFFICE MAX 1102 · Printing and supplies 314.44 -986.73Check 06/18/2020 US POSTAL SERVICE 1321 · Postage Fullfillment 416.80 -1,403.53Check 06/25/2020 US POSTAL SERVICE 1321 · Postage Fullfillment 416.80 -1,820.33Check 06/25/2020 GOOGLE 1104 · Telephone/Email/Internet 100.00 -1,920.33Check 06/29/2020 STAMPS.COM 1321 · Postage Fullfillment 17.99 -1,938.32Check 07/01/2020 FACEBOOK 1413 · SocialMedia / Digital Misc 149.51 -2,087.83Check 07/03/2020 GOOGLE 1104 · Telephone/Email/Internet 18.00 -2,105.83Check 07/04/2020 ACTION RENTAL 1108 · Storage Rental 115.00 -2,220.83Check 07/06/2020 WISHPOND TECHNOLOGIES 1403 · Sweepstakes 69.00 -2,289.83Check 07/07/2020 TRANSFER MIDWEST ONE 3,300.00 1,010.17

Total Debit Card Account 3,389.00 2,378.83 1,010.17

MIDWEST ONEDeposit 06/17/2020 Deposit -SPLIT- 1,657.04 1,657.04Check 07/07/2020 TRANSFER Debit Card Account 3,300.00 -1,642.96Check 07/07/2020 2909 LOWELL INN #118674 1403 · Sweepstakes 220.16 -1,863.12Check 07/07/2020 2910 STAR TRIBUNE Acct #: 1000184682 -SPLIT- 2,533.33 -4,396.45Check 07/07/2020 2911 FRESH AVENUE INVOICE JULY 2020 1201 · Marketing Contractors 3,208.33 -7,604.78Check 07/07/2020 2912 VITAL SYSTEMS INC Invoice #55707 1204 · Accounting Fees 65.50 -7,670.28Check 07/07/2020 2913 MADDEN MEDIA see invoices below -SPLIT- 1,639.88 -9,310.16Check 07/07/2020 2914 STORY BOARD FILMS INVOICE # 1104 1346 · Photography / Videography 2,330.00 -11,640.16Check 07/07/2020 2915 DAVID A PARKER 1346 · Photography / Videography 150.00 -11,790.16Check 07/07/2020 2916 GRAIN STUDIO INC INVOICE #: 12591 1311 · Content Maintenance / Design 862.50 -12,652.66Check 07/07/2020 2917 STUDIO 2 INVOICE #: 2572 1311 · Content Maintenance / Design 150.00 -12,802.66Check 07/07/2020 2918 CENTURY LINK 651-351-1717 1104 · Telephone/Email/Internet 84.37 -12,887.03

Total MIDWEST ONE 1,657.04 14,544.07 -12,887.03

TOTAL 5,046.04 16,922.90 -11,876.86

9:52 AM STILLWATER AND OAK PARK HEIGHTS CVB

07/07/20 Checks WrittenAccrual Basis June 3 through July 7, 2020

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