still alice
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Still Alice (Sony Pictures Classics)
Online Marketing/Social Media DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for STILL ALICE. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes/Screening – Pages hosted on campuscircle.com 6. Street Marketing – Flyer distribution at multiple retail drops in LA
The campaign has 1,353 clicks (includes 968 bitly clicks), 4,435 content related page views and 153 social media interactions to date.
Original Content
Page Views– 511 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month Social Media
Interactions - 105
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 606K+. Clicks – 476
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Banner Ad Tracking
Dedicated Email
Delivered – 21K+ Opened – 1,873
Clicks - 228
Campus Circle
Newsletter #1 Emails – 21,842 Opens – 1,859
Weekly Newsletter Campaign Clicks– 25
Calendar Listing
Page Views – 112
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 80 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month Social Media
Interactions - 2
Social
Media 1 FB Boost Reach –
32,000 Social Media
Interactions – 114
Social Media #2
Social Media #3
Social Media #4
Social Media #5
Social Media #6
Sweepstakes Page
Page Views– 1,409
Entries – 737 to date SM Interactions - 37
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status