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Riset Manajemen dan Model Marketing Kontemporer Menuju Sustainable Competitive Advantage Dr. Aminul Amin, SE, MM,CPA Dr. Nurwening SE, M.Si Dr. Syahran, SE, M.Si Dr. Ekayana Sangkasari Paranita, SE, MM Dr. Etty Indriani, MM, M.Si Dr. Achnad Choerudin, SE, SE, MM Dr. I Gusti Putu Diva Awatara, M.Si EDITOR : STIE ADI UNGGUL BHIRAWA (AUB) SURAKARTA PROCEEDING ISBN : 978-602-73337-7-2 AUB PRESS PUBLISHING Organized Jointly by Surakarta, 2 Pebruari 2019 STMIK AUB SURAKARTA AKD.TEK AUB SURAKARTA UNIVERSITAS LANCANG KUNING STIE SEMARANG STIE PUTRA BANGSA KEBUMEN STIE WIDYA MANGGALA ISBN : 978-602-73337-7-2 AUB PRESS PUBLISHING

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  • Riset Manajemen dan Model Marketing Kontemporer

    Menuju SustainableCompetitive Advantage

    Dr. Aminul Amin, SE, MM,CPADr. Nurwening SE, M.SiDr. Syahran, SE, M.SiDr. Ekayana Sangkasari Paranita, SE, MMDr. Etty Indriani, MM, M.SiDr. Achnad Choerudin, SE, SE, MMDr. I Gusti Putu Diva Awatara, M.Si

    EDITOR :

    STIE ADI UNGGUL BHIRAWA (AUB) SURAKARTA

    PROCEEDING

    ISBN : 978-602-73337-7-2

    AUB PRESS PUBLISHING

    Organized Jointly by

    Surakarta, 2 Pebruari 2019

    STMIK AUBSURAKARTA

    AKD.TEK AUBSURAKARTA

    UNIVERSITASLANCANG KUNING

    AMBE THAG PARAMA AR

    STIE SEMARANG

    STIE PUTRA BANGSAKEBUMEN

    STIE WIDYA MANGGALAISBN : 978-602-73337-7-2

    AUB PRESS PUBLISHING

    Page 1