THE HYBRID CREATIVE YOU’VE BEEN LOOKING FOUR.

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STEVENWEISSHYBRIDCREATIVE

THE RISE OF THE HYBRIDS

OUT WITH THE OLD Almost overnight, advertising and marketing agencies experienced extreme business as usual interruptus. Rapid advancements in digital techno- logy changed the old and familiar landscape of �nite media and marketing platforms. [Now there’s also online, tablets and smart phones; videos rich media, social media, branded content, banners, apps, in-app advertising, and “ZERO TV” streaming households.] The technology-propelled platform proliferation continually challenges agencies to stay current, utilitize the new platforms, scramble for limited specialized talent and build a forward-thinking agency model to remain relevant and better serve cleints’ total needs, in the new age of omnichannel marketing.

IN WITH THE UN-SILOED

Thee challenges have given rise to a more generalist style agency and a [demand for a new kind of well-rounded, tech-savvy creative professional.] On who’s capable of strategic development with a holistic, cross-platform perspective vs a single-discipline lens. One who’s capable of leading the discovery of new, di�erent, better thinking to di�erentiate and win in a constantly cheaging marketing ecosystem. One who’s capable of shaping ideas so they have a motivating human purpose, and reshaping technology to integrate with marketing activitues and human behavior. One who’s capable, with seamless agility of tactically executing across traditional and new media platforms, and who understands we’re not in the business of winning advertising awards or building websites with the latest bells and whistles (although each has it’s place) but in the business of creating change, through creative business solutions that move brands and improve clients’ bottom line.

HYBRID 4 RELENTLESSLY PURSUING NEW, BETTER, DIFFERENT [ FOR THE NEW AGE OF OMNICHANNEL MARKETING.]

PG 2

DIGITAL SHOPPER PROMOTION TRADITIONAL

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STEVENWEISSHYBRIDCREATIVE

PG 3

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PROFILEBusiness-minded, multiple award-winning creative director, conceptor, writer and documentary �lmmaker, with global, large account and division management experience across [digital, shopper and promotion, with a career foundation in branding and advertising via Chiat/Day NY.] Expertise in developing large scale, cross- platform campaigns that engage and change behavior, and executing across traditional and new media. Practiced in leading the discovery of new, better, di�erent thinking; mining gold from dozens of raw ideas and turning them into brand-building campaigns that get clients excited and buying, up through C-Level. Skilled in running a buttoned-up operation, with reverence for budgets, timelines and ROI; motivating high-performing, cross-functional teams; winning new business ($140M in last six years).

EXPERIENCESURGE! CREATIVE / CHICAGO, IL / MAY 2009-PRESENT / FOUNDER, CONSULTANTA unique hybrid creative collective providing on-demand backup bandwidth for corporations and agencies. [Won over $25M in new business for clients since founding the company, including saving $15M Nissan direct/digital business for Epsilon/Aspen in 2012.] Clients: DivaMall.tv, Epsilon/Aspen, Fanaxcess.com, HMT, Leo Burnett/ARC,Liquidus Digital, MIXX NY, MSI, Jim Beam Brands, The Marketing Store, Rhea Kaiser, Ryan Companies, Tri3ect

Featured Work: Intel Out With The Old, In With The Ultrabook retailer/shopper digital assets / Mercedes new CLA Set Your Soul Free digital launch strategy, creative and brand activation platform / Kraft Huddle To Fight Hunger Pro-Award winning shopper cause promotion, and Mom’s A Mealtime Hero multi-brand shopper solution / Conagra New Go Tos multi-brand shopper dinner solution / Nissan When You Do Something, Do It Better Than Anyone RFP co�ee table book and Preseo response presentations.

LEO BURNETT/ARC / CHICAGO, IL / SEPT 2005-JAN 2009 / CREATIVE DIRECTORDirected development of new product global branding campaigns (advertising, digital, launch events, design guides, store environments, and sales collateral) plus shopperpromotion and sponsorship activation programs. [Won $115M Global BlackBerry business and took Curve to #1 worldwide in 2008. Convinced Sara Lee’s newly acquired iconicbrands to fund co-marketing e�orts, with a Portfolio Shopper Platform based on shared equities.] Clients: BlackBerry, Sara Lee (Jimmy Dean, Ball Park Franks, Hillshire Farm)

BB Work: Life On BlackBerry global branding and four new product campaigns / Videograms From The Edge of Doing GEN Y entrepreneur targeted website/activation conceptJohn Mayer Summer 2008 and Madonna Sweet and Sticky tour sponsorships SL Portfolio Work: Real Food, Real Life shopper platform / In The Kitchen with Julia (Louise Dryfus)$15M year-long shopper concept / The Holidays Aren't What They Use To Be shopper meal solution SL Brand Work: Ball Park Hungry For Challenge Mountain Dew AST activation (Cited by Tour management as new sponsor best-in-class example) and Hungry to Win Nintendo game (Over indexed against teen target; 80% coupon redemption)

DIGITAL SHOPPER PROMOTION TRADITIONAL

HYBRID 4 RELENTLESSLY PURSUING NEW, BETTER, DIFFERENT [CROSS-PLATFORM CREATIVE BUSINESS SOLUTIONS]

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STEVENWEISSHYBRIDCREATIVE

PG 4

EXPERIENCENOLINE MARKETING / NEW YORK, NY / MAY 2004-AUG 2005 / EXECUTIVE CREATIVE DIRECTORDirected freelance pool for this Soho boutique agency, operating under a remote-work model and “sta�ed” with account planners, program architects and creatives to solve business/marketing/creative challenges for corporations, agencies, non-pro�ts and start-ups. [ Won four new clients in year one, doubling agency net pro�ts. ] Clients: Ameri-can Prostate Research, ARC, Chivas Regal, Chiat/Day, Crown Royal, Chock full ’O Nuts Co�ee, HBO, NYNEX Yellow Pages, SKYY Vodka, Tracy Lock, Voltaire Business VOIP

Featured Work: Chivas Regal Beautiful Women Always Get In guy targeted loyalty program (Won $150k fee project) / Crown Royal Community Champions documentary featuring motor sports drivers (Won $75k fee assignment ) / Peanut Chews Chew It Up X Games snowboarding sponsorship (Increased sales by 30%, turning a forgotten candy into a brand with a future) / SKYY Vodka Eat My Shorts �lm school scholarship contest (Provided client with unique web content, while engaging 21-26 y/o target)

TRACY LOCKE / WILTON, CT / JAN 2003-MAY 2004 / DIRECTOR, CONCEPTS AND SPONSORSHIPSHired to revamp department. Conceived, sold in and implemented an innovative development model, successfully overhauling agency’s entire creation process. [Delivered an 80% improvement in Pepsi ‘s agency concept rating score.] Clients: PepsiCo (Frito Lay/Mountain Dew/Lipton/Tropicana) AOL, Cuervo, Grand Marnier

Featured Work: Pepsi Yoda Jedi Challenge online interactive game/sponsorship activation (Won summer 2005 sales) / Pepsi 1IN 3 Wins iTunes UTC instant win game (First iTunes partnership won a Gold Reggie and lifted summer 2004 sales to a record level) / It’s How You Watch The Game NFL season-long retail platform and promotion) Grand Marnia Turn O� Your Cell/Start Up A Conversation campaign (Won $8M advertising/promotion business)

CYRK / NEW YORK , NY / NOV 1997-DEC 2002 / MANAGING CREATIVE DIRECTORRan 75-person marketing/premium design division for this $1B loyalty, promotion and custom premium company. [Rebuilt the operation leaving the red behind and exceeding revenue projections every year, after �rst year.] Clients: First USA Bank, British Airways, Kraft, NACAR, NFL Properties, Pepsi, Philip Morris

Featured Work: NASCAR new sponsor activation, and branding/advertising businesses (Won account via free marketing services, in exchange for premium business valued at$50M+) / Marlboro Miles loyalty promotion catalogs, refresh sweeps, custom premiums, retailer pos and incentive programs. (Generated $150M+ in annual agency revenue)

PRIOR TO 1997OGILVY / NEW YORK, NY/1994-1997 (IBM GLOBAL PROMOTION CREATIVE DIRECTOR) / ARD TV/BERLIN, GERMANY/1993-1994 ( DOCUMENTARY FILMMAKER INTERNSHIP) CHIAT DAY/NEW YORK NY/1987-1993 (COPYWRITER TO ACD / BRANDING, ADVERTISING, PROMOTION, DIRECT)

EDUCATIONMA ADVERTISING/MICHIGAN STATE UNIVERSITY / BA TV PRODUCTION/EASTERN MICHIGAN UNIVERSITY / COURSEWORK/KENDAL SCHOOL OF DESIGN / MANAGING DIGITAL BOOT CAMP

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DIGITAL

dd

HOME DEVICES APPS & MEDIA SOFTWARE SUPPORT WHERE TO BUY PROPEL YOUR DO LIFE

A BlackBerry For Every Doer.

Chad Muska

Do LIFE

Curve 8900 Pearl 8200 Bold

Stella McCartney/Fashion Designer

Chad Muska/Skateboarding DJ Jake NIckell/Founder Threadless

Storm

CAPITALIZING ON GEN Y/X ENTREPRENEURIAL SPIRIT.

BLACKBERRY GLOBAL CAMPAIGN (WEBSITE) CONTEXT “Life on BlackBerry/Connect to Everything You Lovein Life” collage idea won $110M business to develop brand’s�rst global branding and launch four new devices, each withits own branding, under the umbrella campaign, to broadenappeal beyond historical business tool user base, compete with iPhone and grow the business.  ROLLManage team of cross-functional creatives/UX sta�, deve-loping cross-platform global campaigns, including advertisingdigital, brand/devise guides, APPS, carrier launchpromotional events, store environments and sales collateral.

STRATEGYCapitalize upon GEN Y and younger GEN X entrepreneurtrend via “Do Life on BlackBerry” thematic campaign ex-tension, activation concept, devoted website sectionon main site.

CONCEPTUse an eclectic group of aspirational, yet relatable celebrityDOERS (Stella McCartney, Chad Muska, Jake Nickell, Sam Mendes, John Mayer, Madonna) to connect with/inspire target via Videograms From The Edge Of Doing” documen-ting their ventures and demonstrating how BlackBerryenables their “Do Life”.

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VIDEOGRAMS FROM THE EDGE OF DOING

BlackBerry® presents:STELLA LAUNCHES ECO-FASHION TERRORISM CHAD SPINS AT JOHN MAYER’S ASPEN BIRTHDAY JAKE STARTS YOUR START UP SAM MAKES YOUR REVOLUTIONARY IDEA INTO A MOVIE SHORT

Do Life On BlackBerry®

CROSS-PLATFORMS: GLOBAL BRANDING & ADVERTISING FOR EACH NEW DEVICE PLUS WEBSITE SECTION, SOCIAL CONTENT ACHIEVED #1 POSITION WORLDWIDE 1ST YEAR. BANNER ADS, OUTDOOR, APP, PROMOTIONAL LAUNCH EVENT, STORE ENVIRONMENT, DESIGN GUIDE, SALES COLLATERAL

ROLL OVER TO DISCOVER HOW THE LATEST SMARTPHONES CAN PROPEL YOUR DO LIFE

S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISSHYBRIDCREATIVE

Sam Mendes/Director

VISUALLY CONNECTING TO EVERYTHING YOU LOVE IN LIFE.

B L A C K B E R R Y G L O B A L C A M P A I G N ( W E B V I D E O S E R I E S )

CONTEXT “Life on BlackBerry/Connect to Everything You Love in Life” collage campaign idea won $110M business to develop brand’s �rst global branding initiative, and launch four new devices, each with their own branding, to broaden appeal beyond historical business tool user base, competewith iPhone and grow the business.

ROLEDirected development of website videos for four new devicesand conceive/wrote copy for two, based on LOBB collage look &feel. Wrote “Touch everything you love in life” tag line.

STRATEGYInstead of laundry listing device features, add emotional valueby visually conveying the humanity of connecting to passionsenabled by the device.

VIEWsweissportfolio.com/482949/blackberry-web/

DIGITAL

Touch everything you love in life.

CONTEXT “Life on BlackBerry/Connect to Everything You Lovein Life” collage idea won $110M business to develop brand’s�rst global branding and launch four new devices, each withits own branding, under the umbrella campaign, to broadenappeal beyond historical business tool user base, compete with iPhone and grow the business.  ROLLManage team of cross-functional creatives/UX sta�, deve-loping cross-platform global campaigns, including advertisingdigital, brand/devise guides, APPS, carrier launchpromotional events, store environments and sales collateral.

STRATEGYCapitalize upon GEN Y and younger GEN X entrepreneurtrend via “Do Life on BlackBerry” thematic campaign ex-tension, activation concept, devoted website sectionon main site.

CONCEPTUse an eclectic group of aspirational, yet relatable celebrityDOERS (Stella McCartney, Chad Muska, Jake Nickell, Sam Mendes, John Mayer, Madonna) to connect with/inspire target via Videograms From The Edge Of Doing” documen-ting their ventures and demonstrating how BlackBerryenables their “Do Life”.

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S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISSHYBRIDCREATIVE

STEVENWEISSHYBRIDCREATIVE

STARRING WILLEM DAFOE / USHER / YOU

MERCEDES AND NOKIA PRESENT

AUDITION NOW FOR PAID ROAD TRIP REPORTER GIG AND YOU COULD WIN IT ALL

NEW MERCEDES CLA (SOCIAL & OFFLINE ACTIVATION)

CONTEXT Launching Fall 2013, the CLA (under $30k) is built to connect with GEN Y/X who perceive brand as out of reachand out of touch with their life. Client wanted anidea that pushes the fascinating, edgy, contemporary and leveraged the “Set Your Soul Free” Super Bowl spot to engage target, create awareness, an emotional connection, relevancy, interaction, consideration.

ROLE  ROLL Developed a brand activation platform, digiital strategy. contest idea, visual direction and copy. STRATEGY Emotionally connect by aligning with target’s life-style, passions via “ Experiential” platform, tapping into targets desire for one-of-kind lifetime experiences they can enjoy with friends and family.

CONTESTVia facebook page video entry, top 10 selected based on Likes, then 3 road trip paid reporters selected by judgesand win it all then take o� on their dream road trip exper-ience with buds. Posted pics/videos with most LIKES wina weekly bonus check and reporter with most total LIKESat end is edited into an extended version of existing SYSF TV spot.

CAPTURING GEN Y/X HEARTS, MINDS AND EYEBALLS.

HAVE IT ALL WITHOUT THE UNHOLY AGREEMENT T NEW MERCEDES CLA. PAID ROAD TRIP REPORTER GIG. STARRING ROLE.

CROSSROADS OF DESIRE SET YOUR SOUL FREE

CROSS PLATFORMS: TV SPOT, INTERACTIVE CONTEST, PARTNERSHIP WITH NOKIA, PROMOTIONAL/INSTRUCTIONAL VIDEOYOUTUBE HOMEPAGE RICH-MEDIA BANNER, BANNER ADS ON TARGET RELEVANT SITES, CLA FACEBOOK ENTRY PAGEOFFLINE “EXPERIENTIAL” ACTIVATION, E.G., THEMED DEALER MERCHANDISING MATERIALS, IN MARKET EVENTS, ETC.

DIGITAL

S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISSHYBRIDCREATIVE

CONTEXT Launching Fall 2013, the CLA (under $30k) is built to connect with GEN Y/X who perceive brand as out of reachand out of touch with their life. Client wanted anidea that pushes the fascinating, edgy, contemporary and leveraged the “Set Your Soul Free” Super Bowl spot to engage target, create awareness, an emotional connection, relevancy, interaction, consideration.

ROLE  ROLL Developed a brand activation platform, digiital strategy. contest idea, visual direction and copy. STRATEGY Emotionally connect by aligning with target’s life-style, passions via “ Experiential” platform, tapping into targets desire for one-of-kind lifetime experiences they can enjoy with friends and family.

CONTESTVia facebook page video entry, top 10 selected based on Likes, then 3 road trip paid reporters selected by judgesand win it all then take o� on their dream road trip exper-ience with buds. Posted pics/videos with most LIKES wina weekly bonus check and reporter with most total LIKESat end is edited into an extended version of existing SYSF TV spot.

S C R O L L T O V I E W M O R E W O R K STEVENWEISSHYBRIDCREATIVE

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CONTEXT Ultrabook form factor, the new thinner, lighter, more powerful mobile laptop made possible by Intel 2013 generation processors, was created as a strategic wayfor OEMS to compete with iPad, Surface and other branded tablets, and increase processor sales. OEMSlicense it to manufacture a branded Ultrabook. Intel ad-vertises to drive generic form factor awareness and provides retailers with shopper marketing digital andin-store assets.

ROLLConceive retailer shopper campaign based on “Out with the old. In with the Ultrabook.” ad campaignand execute various retailer digital/merchandising assets.

STRATEGYCreate an energetic campaign using simple, single CTA verbs that speak to key bene�ts/features and establishes a sense of competitive superiority, coupledwith simple, playful, eye-popping visuals that reinforcemessaging.

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1. Animated banner series 2. Interactive product pages 3. Online shopper recommendation tool

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I N T E L U L T R A B O O K ( S H O P P E R C A M P A I G N )

DIGITAL GETTING EVERYONE TO FLIP, TOUCH AND SEE INNOVATION.

CROSS-PLATFORMS: BRAND TV/PRINT, RETAILER BANNER AD SERIES, WEBSITE PAGES, SHOPPER WEBSITE RECOMMENDATION TOOL, STORE ZONED MERCHANDISING, SALES COLLATERAL

S C R O L L T O V I E W M O R E W O R K STEVENWEISSHYBRIDCREATIVE

DIGITAL CONNECTING WITH TEEN GUYS AT THEIR CORE GUYNESS.

B A L L P A R K B R A N D A C T I V A T I O N ( P R O M O T I O N A L G A M E )

CONTEXT Hot dogs historically marketed to moms. Brand disruptedcategory by directly targeting largest consumer segment(teen guys). Charged with developing a program to engagetarget, reinforce new “Hunger Gets What Hunger Wants” advertising, create awareness, establish a cool factorrelevance, preference, capture data, start a 1 to 1 conver-sation, and turn guys into “sales associates” selling to their moms and friends.

ROLL Managed project from brief development through product-ion, plus hands-on creation of activation strategy/platformtactical concepts, creative execution and copy.

STRATEGY Create an umbrella program with a series of promotions tapping into guys “competitive” nature via “active” lifestyle interests, and partner with teen-fav products to create a cool cache. In addition to game, program includes Six Flags(“Hunger Wants to Ride the Five Challenge”) and MountainDew AST (Hunger for Challenge”) sponsorship activations. See Shopper/Promotion Section.

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CROSS-PLATFORMS: PRINT AD, PROMOTIONAL CONTEST, MICROSITE, BANNER AD, ON-PACK, STORE TEEN GUY PARTICIPATION OVER INDEXED MERCHANDISING MATERIALS 80% DOWNLOADABLE COUPON MOM REDEMPTION

Game Microsite

Banner Ad B

S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISSHYBRIDCREATIVE

DIGITAL

CONTEXTChamberlain needed an ongoing rich media campaignthat could be adapted for multiple test markets withvariable messaging and images - with �rst banner launching in only three weeks, to capitalize upon springstorm increase in power outages and brand-exclusive battery power backup.

ROLE Direct Jr. team to develop banner campaign and �ve variable banner concepts, executions and copy. STRATEGYCreate an umbrella creative platform based upon(1) an original idea of “PowerFull” battery backupexecuted as a battery charging phonemic, and (2)a consistent tone & manner/look & feel playing o�horror/thriller movie trailers.

VIEWhttp://megalomedia-inc.com/stusmith/wp-content/uploads/stu/banners/chamberlain/weather/

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STRIKING CONCERN IN CONSUMERS’ MINDS DURING POWER OUTAGE SEASON.

C H A M B E R L A I N G A R A G E D O O R O P E N E R( B A N N E R C A M P A I G N )

Below the fold expandable with product info & power outages and causes by region, drive to website.

CROSS-PLATFORMS: FIVE VARIABLE RICH-MEDIA TEST BANNER ADS, POWER OUTAGES CONTENT, RE-SCREENEDWEBSITE LANDING PAGE SEASONAL BIG BOX MERCHANDISING MATERIALS

L IFTING GARAGE ORGANIZATION OUT OF “WORKBENCH” MENTALITY.

CONTEXT Client wanted to leverage #1 upscale garage door opener position and their national dealer network to create a new revenue stream, in a category where big box, local andonline retailers historically market to men, and don’t caterto the more discerning needs of upscale homeowners or thefemale decision maker.

ROLL Contracted to direct Jr. creative team and production, develop positioning, write SEO copy, create video content and function as lead client liaison.

STRATEGY Tap into female targets’ desire for an organized garageand storage products that are as beautiful as their homeand where they don't have to do any of the confusing andand ultimately frustrating work,

CONCEPTEmploy an upscale fashionesque look & feel and tone & manner that speaks to the female target’s mind set/sensibilities and makes it clear that the venture is pain free because we do all the work.

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DIGITAL L I F T M A S T E R N E W B U S I N E S S L A U N C H ( W E B S I T E / V I D E O S )

S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISSHYBRIDCREATIVE

CROSS-PLATFORMS: WEBSITE, BANNER ADS, DIRECT MAIL AND EBLASTS

DIGITALINTRODUCING THE WORLD’S FIRST MUSIC ARTIST SEARCH TOOL BRINGING BANDS, FANS AND BRANDS TOGETHER.

FANAXCESS NEW BUSINESS LAUNCH (WEBSITE / TURNKEY SPONSOR ACTIVATION PROGRAMS)

CONTEXT Aretha Franklin's former manager created a marketer's agency’s, music supervisor’s and music artist’s tool powered by Next Big Sound, o�ering over 500 big name and new artists. Tool provides search & match based on brand’s and artists' fanbase demos, and other key decision data.

ROLL De�ne//crystallize business concept, features and bene�tswrite site copy, video script, sales presentation and develop a range of turnkey, multi-component, multi-level sponsor activation programs. STRATEGYUse language that speaks to marketing and music businessprofessionals, framing proposition in terms of traditional problematic ad-hoc method vs the FANAXCESS sophisticatedeasy to use database solution. Recommended o�ering turn-key activation opportunities.

CONCEPT(Currently developing turnkey marketer social media and o�ine activation programs)

VIEWfanaxcess.com

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LAUNCHING GAME-CHANGING MUSIC SPONSORSHIP TOOL.

TAKE THE AMAZING DEMO TOUR.

FIND ARTISTS WITH FANBASE DEMOS MATCHING YOUR BRAND’S. SEE ARTIST SOCIAL TRENDING PERFORMANCE VIDEOS AND OTHER KEY DECISION TOOLS.

S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISSHYBRIDCREATIVE

STEVENWEISSSTEVENWEISSHYBRIDCREATIVE

DIGITALLaunched Holiday 2011 via venture capital fundingo�ering latest celebrity fashion looks for a fraction of thecost, via commission based a�nity model. As of Q1 2013business had generated few sales. Partners needed to make serious strategic and site changes to get additional venture funding.

ROLEInitially contracted as retool Project Manager working withremote partners and “free” sta�, write SEO Holiday copy. Evolved to overseeing social content interns, and consulting on site �xes, monetization model recommendations.

STRATEGYReposition from “Rock Your Look for Less” to “Shop Diva’s Closets.Up to 70% O�”; turn site into a fashion destination by addingfashion content and fashion video spokes model and developed“Pathway to Rapid Monetization”consulting proposal.

VIEWdivamall.tv

TURNING E-COMMERCE BIZ INTO CELEBRITY FASHION DESTINATION.

DIVAMALL.TV RETOOL (BUSINESS MODEL RETHINKSOCIAL CONTENT/PROJECT MANAGEMENT)

CONTEXT

CROSS-PLATFORMS: WEBSITE, YOUTUBE CELEBRITY VIDEOS, YOUTUBE BANNER CAMPAIGN, SOCIAL PARTNERS RECEIVED 2ND ROUND OF FUNDING MEDIA CAMPAIGN