steve ...what we can learn from him
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...what we can learn from him
steve
by yuswohady - 11112011
10
1
think different ad
Innovation distinguishes between a LEADER and a FOLLOWER
Stay foolish, stay hungry2
Why jointhe NAVYif you canbe a PIRATE?
1984 ad – anti mapan
Productshould be cool, human,user-friendly
3
“Design is NOT just what it looks like and feels like. Design is HOW it WORKS”
Mac Ad
market-driving, not market-driven
4
“It's really HARD to design product by FOCUS GROUPS; a lot of times, people DON'T KNOW what they want until you SHOW it to them”
“You CAN'T just ask customers what they want; and then try to give that to them. By the time you get it BUILT, they'll want SOMETHING NEW”
sellingthe culture
5
“The only problem with Microsoft is they just have NO TASTE. ...I mean that in a big way, in the sense that they don’t think of ORIGINAL ideas, and they don’t bring much CULTURE into their products.”
Queueing at Apple Store
great product advertise themselves
6
iPod Ad
Word of mouth is the ultimate marketing weapon
iPhone launch event
Follow Your Heart
7
Followyour heart
“Don't let the noise of other's opinions drown out your own INNER VOICE. And most important, have the courage to FOLLOW your HEART and INTUITION,”
blueocean hunterNo room for mediocre
1976-Apple 1
1984 – Mac1985 – Steve was fired1987 – Mac II1991 - PowerBook1994 - PowerMac
2001 – iPod2003 - iTunes
2007 – iPhoneDrop “Computer” from the logo
2010 - iPad
Computer Digital Music Phone TV8
seethe future
The real hero
9
“...getting fired from Apple was the BEST THING that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a BEGINNER again, LESS SURE about everything. It FREED me to enter one of the most creative periods of my life.”
give upthe excuse
that you are too busy
or there isn’t enough time.
Don’t use time as an excuse 10
“And yet, death is the DESTINATION we all share. No one has ever escaped it. ...death is very likely the single best invention of life. It’s life’s change agent; it clears out the old to make way for the new …Your time is LIMITED, so DON’T WASTE it living someone else’s life.”
We’ve lost him
iPhone ad - ngocol
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