steps in thesis writing
TRANSCRIPT
-
7/31/2019 Steps in Thesis Writing
1/33
STEPS IN THESIS WRITING
Dr.T.Vanniarajan,
Reader,
Department of Business Administration,
N.M.S.S.Vellaichamy Nadar College(Autonomous), Madurai.
6/28/2012 1Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
2/33
1. Selection of function Area (optional)
2. Selection of particular subject
3. Selection of particular unit
4. Selection of particular concept or issue
5. Select the title
6/28/2012 2Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
3/33
7. With the help of previous research work
11. Identify the research gap
6. Identification of research problem
12. Draw the proposed research model
10. Identify the research problem
9. Make a spiral binding
8. Collect the reviews from both hard & soft journals
6/28/2012 3Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
4/33
13. Identification of Research objectives.
14. Formulation of methodology
a. Research Designb. population
c. Sampling procedure
d. construct developmente. collection of data.
f. framework of analysis.
g. limitations
h. Chapterisation.
6/28/2012 4Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
5/33
Title Selection
1. After the collection of reviews.
2. Refer the various titles and its references
3. See are you impressed by any one of the title
4. Consider the title focus on the research problem
5. Verify this title is innovative
6. Try to minimize the length of the title.
6/28/2012 5Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
6/33
Example1. Customers satisfaction in banking industry
6. Linkage between service quality and loyalty in banking industry: An
empirical study
2. Services marketing in banking industry
3. Banking Industry: A customers perspective.
4. Service quality in banking industry
5. Antecedents and consequences of service quality in banking industry
7. BANK SERV: A tool for evaluation.
All are developed by reviewing of literature6/28/2012 6Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
7/33
After Title Selection
1. Read the related reviews
2. Write the review of literature in recentpast3. Classify the literature reviews based on the
focuses.
4. Arrange it in any order as you like.
5. You may feel some research gap.
6. Identify the research gap.
7. If not, search the gap is in Indian context.
6/28/2012 7Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
8/33
Example
Title Related to Service Quality in Banking
1. Write the reviews related to core service quality2. Write the reviews related to modern service quality
3. Write the reviews related to online banking service quality
4. Write the reviews related to customer satisfaction.5. Write the reviews related to service loyalty
6. Write the reviews related to link between above said
aspects one by one
7. If direct and indirect linkage is misses ( research gap)
8. You may focus on that area by generating Research model
6/28/2012 8Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
9/33
Conceptual Framework
1. Identify the concepts used in your study2. Based on the proposed research model
3. Write meaning, definitions, components and
measurement of each concept.4. Complete each concept with the variables
included in the present study
5. Use your review of previous studies for thewrite up.
------> Contd
6/28/2012 9Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
10/33
6. All definitions , components and
measurement should be properly cited and
foot note.
7. Verify the total concepts in the study, whether
it is fully covered or not.
8. If ok, then stop.
Name this chapter as Conceptual Framework.
6/28/2012 10Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
11/33
Example: Research Model
Internal
External
Service quality
Customer
satisfaction
Service
fairness
Customer
loyalty
6/28/2012 11Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
12/33
Number of Concepts generated in the
RM
Internal Service Quality
External Service Quality
Service fairness Customer satisfaction
Customer loyalty
6/28/2012 12Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
13/33
Hypothesis generation
Generate the Hypothesis related to
1. Inter relationship in each concepts
2. Relationship between the concepts
3. Cause and effect relationship between concepts
4. There is no compulsion of writing hypothesis
5. If you are willing, try to minimize the number of
hypothesis by giving generalized statements.
6/28/2012 13Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
14/33
Example
HN-1
: No relationship between variables in each concept.
H N-2 : No association between the profile of respondents and
their view on various components
H N-3 : No Significant impact of independent variables on
dependent variable.
H N-4 : Hypothesis related to the direct and indirect flow.
6/28/2012 14Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
15/33
Preparation of Questionnaire
6/28/2012 15Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
16/33
1. Preliminary considerations
2. Decide on question content
3. Decide on response format
4. Decide on Question wording
5. Decide on Question sequence
6. Decide on physical characteristics
7. Pretest, revision and final Draft
Steps in QuestionnaireDesign
6/28/2012 16Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
17/33
PROPOSED
RESEARCHMODEL
CONCEPTUAL
FRAME WORK
OBJECTIVES
OF THE STUDY
write the questions
Response format
6/28/2012 17Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
18/33
Read theRelatedReviews
Identify theresearchgap
Design and
Draw theresearchmodel
6/28/2012 18Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
19/33
COMPONENTSof researchmodel
Identification
ofcomponents
/concepts
To be used
Find the flow Arrange in a form
of flow chart
6/28/2012 19Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
20/33
Profile of
respondents
Servicequality intelecom
Customerssatisfaction
Example: Service quality and behavioral
intention in telecom industry.
Behavioral
Intention
Word of mouth
Price sensitivity
The usage
complaining
Behavior
6/28/2012 20Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
21/33
Conceptual frame work
No of concepts inthe study. Service quality. Customersatisfaction.Behavioralintention.
6/28/2012 21Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
22/33
Determine the scale of measurement : SERVQUAL Or SERVPERF
List out the variables by review of literature
Take the First concept / service quality
Determine the final variables included to measure Service quality
in the present study and its measurement in a form of false
Mention the Reference form which the variables have been drawn
by citation and write Foot Note
6/28/2012 22Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
23/33
Providing service as promised.
Service in solving the problem.
Performing service right the first time.
Maintaining Error- free records.
Informing customers about service performance.
Providing prompt service to customers.
Willing to help customers .
Employees readiness to customers request. ------> contd
Service Quality Variables
6/28/2012 23Dr.T.Vanniarajan, Reader
S i Q lit V i bl
-
7/31/2019 Steps in Thesis Writing
24/33
Prove trust worthy among employees.
Customers feel comfortable interacting with employees.
Knowledgeable employees.
Up-to-date equipment.
Visually appealing facilities.
Neat and professional appearance and approach of employees.
Communication material.
Individual attention.
Convenient operating hours.
Understanding of personal needs.
Employees have the best interest at heart
Service Quality Variables
Increase the number of variables by reviewing more literature6/28/2012 24Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
25/33
Measurement of Customer Satisfaction
Price
Speedy service
Variety of service
Accessibility
Response on consumer request
Personal attention
Knowledge of staff
Value added services
Problem banking services
6/28/2012 25Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
26/33
Measurement of Customer Loyalty
Extremely satisfied
Extend the operations
Suggest to others
Proud to be customer
Understand personal needs
Loyal to the provider
6/28/2012 26Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
27/33
Response format
Binary Comparability Rating
What responseyou expect formrespondents
Yes or No Ranking Marks
Nominal data Ordinary dataInterval data
Determine the scale of data6/28/2012 27Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
28/33
Read objectives and conceptsrelated to each objective
Determine the responseformat
More than one format may be used.
All left to your choice and also
for further analysis of data .
Best format of response is intervalscale of data since the scope of
application of statistical analysis is wider.
6/28/2012 28Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
29/33
Are you satisfied: Yes/ No
If yes / No Binary response
Data in nominal scale
Draw the frequency table
Shows the number of Satisfied / Dissatisfied
Example of expected response
S. No Number of respondents Total
Attitude Male Female
1 Satisfied
2 Dissatisfied
Total6/28/2012 29Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
30/33
If you ask the respondents to rank on the basis of satisfaction on A to E
Rank may be 1 to 5 (A,B,C,D,E)
Data in ordinal form
Draw the frequency table Shows the rank on A to E
S. No Product
s
Number of respondents mentioning Rank Total
1 2 3 4 51 A
2 B
3 C
4 D
5 E
S. No Products Mean Rank U StatisticsMale Female
1 A
2 B
3 C
4 D
5 E6/28/2012 30Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
31/33
If you ask the respondents to rate the given product on the basis of satisfaction
Det. the number of attributes related to A
Det. the Scale of measurement ; Likert 5 p.t. scale
Data in interval scale
Test the reliability : Cronbach alpha
Confirm : Alpha is > 0.60
Find mean score of each item or all items among therespondentsFind Std. DeviationFind coefficient of variationExplain
Dont proceed the
distribution of
respondents on five point
scale
Proceed the computation process
Find mean score of included variables and correlate with other variables by usingstatistical tools
Respondents V1 V2 V3 V4 V5
R1
To
Rn
6/28/2012 31Dr.T.Vanniarajan, Reader
-
7/31/2019 Steps in Thesis Writing
32/33
Reliability Test
To test the degree of explanation made bythe variable in each construct
Overall Reliability
Cronpach alpha
Cut off Value >.70
If not includevariables or
increase sample
size
Content Validity Convergent validity
Confirmatory factor analysis
By AMOS or LISREL - 8
Cut off value Compositereliability
Average
Variance
extracted
Standardize
d factor
loading
>0.60
t-statistics of
standardized
factor
loading are
significant at
a maximum
of 5 percentlevel
>0.5 >50.00percent
If not, increase the variables
or
6/28/2012 32Dr.T.Vanniarajan, Reader
Flow chart plan for
-
7/31/2019 Steps in Thesis Writing
33/33
Flow chart plan for
Draft
Questionnaire
Introduction
Have you visited a fast
food outlet in the last
month?
Which of these outlets
have you visited?
Have you even visited a
fast food outlet?
How frequently have you
visited these outlets?
Why did you decide tovisit these outlets?
Did you eat on the
premises or did you carry
out?
What is your reaction to
the onpremise eating
accommodations?
Did you eat in car, take
home, or what?
Do you plan to visit a
fast food outlet next
month? Why?
Why have you even
visited a fast food outlet?
When last visited?
Why not visited last
month?
Yes No
Carry out
On premise
Yes
No
6/28/2012 33Dr T Vanniarajan Reader