stephen marshall 2016 · write your learning outcome… advr 3270: communicate accurately and...
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Communicating InformationStephen Marshall
2016
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Mission: Create + Practice = Careers
EDU must provide and support maker-space labs to deliver learning outcomes for career-building foundations
Communication Ecosystem – My world
Brand• Promise• Identity• Experience• Content
Audience• Demographics• Psychographics• Behavior• Interests
Channel• Paid• Owned• Earned
Measure/Optimize
Write your learning outcome…
ADVR 3270: Communicate accurately and effectively to the client by presenting the appropriate data insights as well as their respective actionable suggestions.
Datavisualizationexample…
When efficiency is vital
Source:http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/Image:https://commons.wikimedia.org/w/index.php?curid=12268882
8 seconds
9 seconds
Stories matter
Imagesources:http://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/#34c8721ff0c8https://www.linkedin.com/pulse/20140826163245-136958930-keep-it-simple-stupid-the-communication-guide-for-leadership
Stories are effective but must be simple…
Our typical structure…
But information stories are different…
Think like a journalist… Inverted Pyramid
Always think visual first…
http://blog.hubspot.com/marketing/power-of-visual-communication-infographic#sm.0000uvwhu3q4wdplqw71a5h229igw
Select and write items especially relevant…
Example: storyboarding…
Application:Require students to use cards to outline paper/presentation
Example: paper vs. presentation deck
Application: Assign a presentation deck for the same paper
Example: paper vs. abstract
Application:a. Have students write abstracts for
articlesb. Assign a 5 page paper then assign
editing it to one page
Example: use storytelling platforms….
Assignment:i. Who are you?ii. Where are you from?iii. Why did you come to ETSU?iv. Where and what will you be
doing in five years?
Questions?Please connect with me if you have ideas, examples or want to collaborate:[email protected]
https://www.linkedin.com/in/stephenmarshallphd
Write a teaching idea…