stephany van willigenburg - google
DESCRIPTION
Presentation for MediaCom Engage conference, Edinburgh, 23/10/12TRANSCRIPT
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Google Confidential and Proprietary 1
Stephany van Willigenburg
New Products & Solutions –
Google UK
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Google Confidential and Proprietary 2
Building Better
Connections
through Mobile &
Social
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Google Confidential and Proprietary 3
Google Hangouts & Google+
http://www.youtube.com/watch?v=y1Uv7as5ZmI
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Google Confidential and Proprietary 4
changing The world around us is
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Google Confidential and Proprietary 5
reasons Three main
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Google Confidential and Proprietary 6
70
%
of the UK will
have 4G coverage
by the end of 2013
SPEED
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Google Confidential and Proprietary 7
ACCESSibili
ty £83
The average
price of an entry
level smartphone
has fallen to
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Google Confidential and Proprietary 8
44
%
of UKs population
visits price
comparison sites
INFORMATI
ON
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Google Confidential and Proprietary 9
Today’s consumer is … different
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Google Confidential and Proprietary 10
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Google Confidential and Proprietary 11
1 2 3 4 5
CONNE
CTED
Today’s
consumer is
EMPOWE
RED
Today’s consumer
is
SAVVY Today’s
consumer is
BUSY Today’s
consumer is
EXPECTAT
IONS
Today’s consumer
has high
TRENDS Five Consumer
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Google Confidential and Proprietary 12
WHENEVER
,
WHEREVER
48%
40%
28%
Increase in time spent
online in two years
Of time spent online
is via mobile
of all UK adults use
2+ devices to go
online
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Google Confidential and Proprietary 13
www
Understandi
ng
the value of
mobile
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Google Confidential and Proprietary 14
Applying the desktop model to Mobile: The right
approach? �
£600K
Q3
Investment
£300K ROI (-50%)
10K Orders @ £30
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Google Confidential and Proprietary 15
Mobile conversions take new forms
*Source: Deloitte Digital 2012
On the mobile
web
From apps
Cross device
Via phone
call
In-
store
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Google Confidential and Proprietary 16
Assigning Value to Mobile Conversions Considering all mobile conversion types
£600K Q3
Investment
£300
K ROI (-
50%)
10K Orders @
£30
£780
K ROI
(+30%)
60K Calls
@ £3/call
100K Direction
clicks
@ £2/click
20K App
downloads
@
£5/download
190K Total
conversions
10K Orders @
£30
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Google Confidential and Proprietary 17
Develop a cross platform digital
strategy
WHAT SHOULD YOU BE DOING?
Ensure your customers have a
great user experience across all
platforms by developing mobile
and tablet optimised sites
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Google Confidential and Proprietary 18
KEEPING
UP WITH
THE
CONSUME
R
In this age of multi-device
usage, we thought consumers
would find it useful if they could
quickly access their open tabs
across multiple devices.
TAB SYNCING IN
CHROME
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Google Confidential and Proprietary 19
Live Demo reference slides – Google Chrome cross device browsing
Google.com/chrome
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Google Confidential and Proprietary 20
Live Demo – Google+ and Google chrome web experiments from mobile/ipad scan the qr code
http://odem.chromeexperiments.com/LVeIWW
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Google Confidential and Proprietary 21
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Google Confidential and Proprietary 22
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Google Confidential and Proprietary 23
Google Maps results
list can be filtered by
preference.
My colleague Chris is
in my Google+
Circles so his review
is instantly included.
Live Demo – Social in Google Maps
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Google Confidential and Proprietary 24
Live Demo – 3D Maps
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Google Confidential and Proprietary 25
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Google Confidential and Proprietary 26
Google Glass
http://www.youtube.com/watch?v=9c6W4CCU9M4
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Google Confidential and Proprietary 28
Google self driving cars