stephanie beck presents - amazon s3stephanie beck, felicia brown, lori koop, cherie sohnen-moe &...

2016-05-30

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Massage to support

Pregnancy, Birth and

Postnatal

for mother and baby World Massage Conference June 2013

World Massage Conference Presents:

with Stephanie Beck, Felicia Brown, Lori Koop, Cherie Sohnen-Moe & Dr Dennis Buckley

Massage Marketing and Management Mastery

Massage to support


Postnatal



Social Media Trends and Tactics For Growing Your Practice

with Stephanie Beck

Social Media Trends & Tactics

For Growing Your Practice

© 2016 Stephanie Beck

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Why Social Media?

What are the trends in market

Tactics you can start today

Free Bonus for you!

What we are going to cover


You know you NEED to be using Social Media to market your practice online… but you DON’T UNDERSTAND IT!

You’re FRUSTRATED because Social Media takes too much time, effort and energy… and it CHANGES all the time

You’re looking to tap into the LEVERAGE on Social Media to boost your CONNECTIONS and today and future RELATIONSHIPS .

You know you are in the right place if…


“Social Media”

Hate it Love it


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Did you see the latest

stats?


Some boomers consider tech


Gen Xer’s lived the transition


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Millennials grew up with tech


Delivering the right Message to the right People at the right Time

On the right Device!

Marketing Goal to be Successful


Social Stats

170 million people use Google + each day!

Over 200 million Users


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Fast facts about social media:

People trust social media sites more than branded sites

People will search for practices using social media

According to Nielson survey – 46% of online users count on social media when making a purchase decision.


FACT: The world uses social media. So if you want new patients then

you need a social media STRATEGY….


Increase Brand Awareness

Develop Customer Relations & Loyalty © 2016 Stephanie Beck

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Build or Add to my Email List © 2016 Stephanie Beck

Have affordable PPC Advertising

• Test Headline • Test Image • Test Audience • Right Message,

Right Market, Right Time , Right Device


Increase traffic to my website, other social media, blog, or other sources

Increase traffic to your website, other social media, blog, or other sources


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Wanting or needing to connect with other people

Needing emotional support, validation or recognition

A way to organize their personal or social life

Top 3 Psychological Reasons


What do you want to get from your Social Media efforts?

Why are you marketing on Social Media?

Ask Yourself…


Review Your Content:

Does this make my potential clients feel more connected?

Emotionally supported or recognized?

Does this post give them an opportunity to socialize or improve their personal life?

Go through the 3 reasons list…


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Bonus! Social Media Cheat Sheet & Access to Webinars

www.SRBSolutions.net/WMCOffer

Call 888-476-9773

Visit www.srbsolutions.net

Like www.facebook.com/SRBSolutions

Send [email protected]

How to make FB ads profitable for my practice The 5 “HOW TO’s” that NO ONE EVER Shows You about Managing Social Media How to Write Blog Content that Attracts new Clients


Practice Management Simplified with Felicia Brown

Felicia Brown, LMBT

Licensed Massage Therapist Owner/partner in 4 day spas NCBTMB Approved Provider Author of Creating Lifetime Clients

+ Free & Easy Ways to Promote Your Massage, Spa & Wellness Business & 2 other books

http://www.srbsolutions.net/

http://www.facebook.com/SRBSolutions

mailto:[email protected]

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• Ask your questions in the Chat Room as you think of them – I’ll be in there during the live broadcast to answer them

Bring your questions online!

Copyright© 2016 Spalutions www.Spalutions.com

Four Keys to Unlock Successs

• Passion

• People

• Plan

• Profit


Passion – What You Love to Do And Do Like No Other!

• Where you excel

• Unique skills, services, location or products

• Unique business mission or mantra


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People – Who Belongs with You

• Ideal Clients

• Ideal Team Members

• Advisors & Professionals

• Allies & Referral Partners


Plan – How and What to Do

• Business model

• Marketing plan

• Compensation structure

• Membership/programs

• Steps of service/operations


Profit – What’s In It for You

• Plan to make money!

• Pay yourself first

• Leave room for growth and the unexpected

• Learn to negotiate

• Owning a business is a lot more fun if you prosper


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Free Resources

Go to CreatingLifetimeClients.com

Click on “Free Resources” Page

Download and get started on finding your ideal clients, referral partners and other people

Felicia’s Contact Info

www.CreatingLifetimeClients.com www.Spalutions.com

[email protected]

Facebook - /FeliciaBrownLMBT Twitter - /FeliciaBrown

Massage to support


Postnatal



The Right Brain- Left Brain Dynamic for Business Management with Lori Koop

http://www.creatinglifetimeclients.comwwww.spalutions.com/

http://www.spalutions.com/

mailto:[email protected]

2016-05-30

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© 2016 Lori Koop

© 2016 Lori Koop

© 2016 Lori Koop

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© 2016 Lori Koop

© 2016 Lori Koop

© 2016 Lori Koop

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© 2016 Lori Koop

© 2016 Lori Koop

© 2016 Lori Koop

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© 2016 Lori Koop

© 2016 Lori Koop

© 2016 Lori Koop

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© 2016 Lori Koop

© 2016 Lori Koop

© 2016 Lori Koop

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© 2016 Lori Koop

© 2016 Lori Koop

© 2016 Lori Koop

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Profit With Products with Cherie Sohnen-Moe

Cherie Sohnen-Moe Author of Business Mastery

Co-Author of The Ethics of Touch

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WHAT IS RETAILING?

© 2016 Cherie Sohnen-Moe

Retailing is the selling of products or goods.


Retailing = Passive Income

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Retailing = A Marketing Tool

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Advantages of Retailing

• Convenience

• Value

• Extends Benefits

• Increases Bottom Line


Importance of Retailing

• Increase Revenue by: 1. Increasing the

number of clients you serve

2. Increasing the amount of products/services you sell to the same number of clients

3. Raising your prices


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Work Smarter–Not Harder

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Your Unique Position

• Knowledge

• Experience

• Built-in trust

• Time

• Power to help & recommend

• Help clients and earn extra income

• Simplicity

• Space

Bill Branson (Photographer)


Stand Out from the Crowd

• Know clients’ needs and the services and products that can help.

• Sell professional grade products.

• Provide convenience.

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Help Clients Extend Benefits


Four Keys

1. Assess clients’ needs

2. Match up products to meet those needs.

3. Educate clients on the proper use.

4. Inspire clients to use products at home.

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Relaxation • Self-Care Pain Management


http://www.craniocradle.com/components/com_virtuemart/shop_image/product/CranioCradle____4bf375b76378b.jpg

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B • R • D Baking • Recommending • Direct Selling


Baking

• Include the product cost in the full treatment price.

• Use the product during the treatment.

• Send the client home with the product.

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Recommending

• Display product in waiting area

• Display retail size in treatment room

• Consultation

• Product suggestion sheets

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Direct Selling

• Price sheets

• Shelf talkers

• Newsletters

• Email blasts

• Website

• Signage

• Train self and staff

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Creative Ideas

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• Highlight products.

• Create theme bundles.

• Bundle products with gift certificates.

• Sell high-ticket items that you drop-ship.

• Use products throughout your office building.

• Bake products and services.

• Utilize products during the treatment.

• Effectively merchandise your space.

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© Cello Armstrong - Fotolia.com


THANK YOU

A full chapter is devoted to Retailing in the 5th edition of Business Mastery.

For more on Marketing, visit:

www.BusinessMastery.us

www.Sohnen-Moe.com

www.facebook.com/SMA.biz

www.facebook.com/RetailMastery

Massage to support


Postnatal



Client Acquisition with Dr. Dennis Buckley

http://www.BusinessMastery.us

http://www.Sohnen-Moe.com



http://www.facebook.com/SMA.biz

http://www.facebook.com/RetailMastery

2016-05-30

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REVIEW THESE 5 AREAS OF YOUR MARKETING

Need Clients or More New Clients?

Dr. Dennis Buckley

ASK CURRENT CLIENTS

© 2016 Dr. Dennis Buckley

2016-05-30

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ASK CURRENT CLIENTS

• Lowest cost

• Highest return on investment (ROI)

• Most effective

• Easy to do

• Can be repeated

• Opportunistic


Common Network Referrals


Common Network Referrals

• Good quality referrals

• Higher cost in regards to money and time

• You must give to get

• Must be nurtured and stimulated

• Good ROI

• Harder to do


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Health Care Referrals


Health Care Referrals

• High quality referrals

• Low cost

• More time intensive

• High ROI

• Creates even more referrals

• Helps to build network

• May be overwhelming

• Basis of Doctor Driven Referral System


Outside Networking


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Outside Networking

• Chamber of Commerce

• Networking groups

• Service groups

• Associations

• Social

• More time intensive

• Lower ROI

• Builds data base


Advertising & Social Media


Advertisement

• Most expensive

• Lowest ROI

• Can be effective if you have right media, market and message

• Makes you feel good

• Must be committed to over a good period of time to be effective


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Doctor Driven Referral System

To learn more go to:

www.ddrsmt.com

www.holeinyourdiploma.com

Get referrals from the health care community and increase the number of referrals from

your established client base.

Turn key system easily implemented with great sustained results.

9 BONUS Gifts For YOU!

Download your copies at:

www.massagebusiness.net

1. “Social Trigger Points: The Massage Therapist’s Guide to Marketing Online”

2. “Brain’s Unlimited Power” 3. “How to Find True Happiness and Keep it Forever” 4. “Amazing Secrets to Organize Time and Space

Going Where No Organizer Has Gone Before!” 5. “50 Ways to Connect to the Real You” 6. “Free & Easy Ways to Promote Your Massage,

Spa & Wellness Business” 7. “Business Plan Checklist” 8. “Written Communications Guidelines” 9. “Top Ten Retailing Tips”

http://www.ddrsmt.com/

http://www.holeinyourdiploma.com/

http://www.massagebusiness.net/

stephanie beck presents - amazon s3stephanie beck, felicia brown, lori koop, cherie sohnen-moe &...

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