stephan brand, vice president sap analytic applications · and repair shop immediately about...

Stephan Brand, Vice President SAP Analytic Applications

Overview Vehicle Insights Scenarios

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The future holds many transformational opportunities Capitalize on the new technology frontier

Banking: Move decision power

to the investor

Automotive: From ownership

to consumption

Healthcare: From generic

treatments to personalized

medicine

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The Automotive Industry – The Road Ahead …

Manufacturing

Car Services

Financial Services

From Ownership

to Consumption

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Co-Innovation Use Cases


Remote Vehicle

Diagnostics Car Fleets Connected

Vans

Digital Farming Future Mobility Commercial Fleets


Remote Vehicle Diagnostics


Remote Vehicle

Diagnostics

CURRENT CHALLENGES

• Market dynamics in the Aftersales Remote diagnostic and

connectivity area with decreasing customer loyalty

• Trend in Aftermarket business offering new mobility packages and

new revenue generating services around connected vehicles

• Exploit potential of real-time, on-the road vehicle diagnostics

• Manage over 250K connected vehicles reliably

•

INNOVATIVE SOLUTION

• Real-time aggregation and visualization of relevant high-volume

data streams: Vehicles equipped with OBD Dongles notify drivers

and repair shop immediately about trouble codes, maintenance

parameters and critical vehicle condition information

• OBD data combined with external data (e.g. geo-position, traffic,

weather, road conditions) used for proactive service offering /

alerting / feedback to individual drivers

• Setting foundation for improved quality of services, customer

retention and improved input for vehicle R&D


Car Fleet Management Services


Car Fleets

CURRENT CHALLENGES

• Increase cost efficiency and optimization of fleet operation across

multiple locations, brands and models

• Manage main cost drivers based on more precise car usage

information and driver behavior along the complete lifecycle of a

car

• Car fleet operators forced towards innovative fleet services

supporting changing mobility patterns of their customers

INNOVATIVE SOLUTION

• Integration and processing of high-volume, real-time car sensor

information (OBD unit) to track and monitor individual vehicle status

(engine speed, mileage, horsepower usage) and maintenance

conditions

• Support analytics combining car sensor data with geo-position,

weather, traffic, road condition information to monitor driver behavior

• Foundation for vehicle and driver data analysis to increases safety,

fuel efficiency and lowers car maintenance and repair cost

• Provide analytics to enable incentive schemes based on data-driven

driving behavior and mobility pattern analysis of your customers


Marketplace for Farming Data and Services


Digital Farming

CURRENT CHALLENGES

• Farmers gather, manage and exchange increasing amounts of

diverse data sets from e.g. farming machines, yield, climate, seed

information: Make use of new communication and data

processing opportunities while protecting own data

• Manage increasing number of communication channels and

information sources

• Need to staying independent from single vendors and contractors

while collaborating stronger

INNOVATIVE SOLUTION

• Vendor-neutral, cross-industry marketplace for seamless

integration and collaboration of farmers with multiple ecosystem

players

• Data hub solution based on real-time machine sensor information

(farming machine location, usage data, diagnostic data)

combined with real-time information from the field, external data

and business information

• Enable new partnership models such as ´Farming as a Service´


Future of Mobility Scenarios


Future Mobility

CURRENT CHALLENGES

• Increasing need for traffic optimization services with the goal to

increase safety, avoid accidents, reduce congestions and

emissions

• Changing vehicle ownership culture and changing mobility

patterns as sources for new on-demand transportation and

vehicle sharing models

• Need to use existing road and transportation infrastructure as

efficient as possible

INNOVATIVE SOLUTION

• Smart traffic management and information systems combining

roadside telematics data with vehicle sensor data, geo-location

data, weather data providing information to drivers more

personalized and faster

• Platform services interlinking different modes of transportation

and enabling close integration between individual, on-demand

and public transportation

• Advanced traffic information services to actively manage

disruptions and to inform drivers immediately and reliably about

risks and obstructions


Connected Commercial Fleets


Commercial Fleets

CURRENT CHALLENGES

• Full visibility of the location / status of vehicles (e.g. forklifts) and

real-time tracking

• Optimization of fleet usage across different vehicle models on

customer site

• Increase maintenance and repair service level efficiency as a

commercial fleet operator

INNOVATIVE SOLUTION

• Integration and processing of vehicle sensor data (CAN Bus,

GPS) with fleet information enables constant fleet monitoring and

immediate detection of anomalies and faults in vehicle or

transport network

• Real-time analytical processing of input data reduced latency

times for handling error situations and increased vehicle up-time

/ utilization. Use more accurate information when assets truly

need maintenance

• Advanced vehicle analytics on diagnostic and performance data

enables proactive vehicle R&D and product improvements

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Analyzing Entire Fleets and Individual Cars

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SAP Cloud for Automotive

Vehicle Insights

Services + Apps

Customer or Partner

HANA HCP Services

Telematic Geospatial

Service Cont.

…

IoT Platform

SaaS

PaaS

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reserved.

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stephan brand, vice president sap analytic applications · and repair shop immediately about...

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