To get started, add this code before the closing </body> tag of any pages you want to track. Be sure to replace the {{app}} below with your unique application id, ensuring you get your custom version of the library.

<script type=”text/javascript” src=”https://cdn.boomtrain.com/analyticstrain/{{app}}/analyt cstrain.min.js“></script>

If users sign into your application and you track them with an internal member ID, you can identify them using the following call. Please ensure this is a string.

_bt.identify(‘your unique user id’);

If users sign up for your application you can store their email address and other user attributes through the following call:

_bt.person.set({email: ‘example@email.com’});

If you have custom events that you’d like to track, we make it easy. For example:

_bt.track(‘shared’);

_bt.track(‘added_to_cart’);

Important: if you use query parameters to specify content or don’t have a unique page for each item on your site. In order to make sure we can ingest each unique item, we’ll have to use a content feed or API rather than scraping your site.

Boomtrain can only scrape content if it lives on a static URL. In the event that you have many items on a page and use query parameter to pop-up a modal or use query parameters to set state on a page, you’ll be a good candidate to provide a content feed or send items directly to the API. Additionally, we’ll turn o� our auto-tracking and you site will need to call an explicit event. _bt.track(‘viewed’ {itemid=’id’, model=’deal’})

Track via API: If you prefer using the API to track events, get in touch and we’ll send you API documentation.

The �rst step is understanding your data so we can model it and start running our algorithms to better understand the relationship between your users and the resources.

STEP 1: TRACKING USERS AND CONTENT

Welcome to Boomtrain for Marketo! Boomtrain allows you to serve dynamic content,personalized for each recipient, in every Marketo email campaign. This document outlines easy implementation of Boomtrain into your existing Marketo templates and campaigns.

Marketo Boomtrain User Integration Guide

Boomtrain’s Dynamic Content for Marketo allows you to surface 1:1 customized content directly into your newsletter templates, redendered at the time of open.

STEP 2: CREATE DYNAMIC CONTENT INYOUR MARKETO TEMPLATE

1. From your Dashboard, select “Create New Campaign”

2. Select the Dynamic Image recipe

Marketo Boomtrain User Integration Guide

3. Con�gure your Dynamic Content

1. Name your dynamic image with something descriptive that will easily allow you to verify it later. For example: “Daily Newsletter – Full width layout”.

2. If you are including editorial content in your email and would like to ensure the editorially promoted content is not repeated by a dynamic image, you can easily exclude that content by looking it up here. We’ll add the exclude parameter to the code that is provid-ed.That way, if you want to exclude a di�erent story later, you can just look it up and enter the resourceId by hand.

3. Select a template or create your own.

4. Build your Dynamic Image Template

1. To create custom con�gurations, you may need the help of someone that knows HTML and CSS. We use a simple template language to allow you to change the font, size and orientation of your image templates. If you run into trouble, drop us a line at support@boomtrain.com and we’ll gladly lend a hand.

2. If you want to make changes to your layout, you must save the layout changes then re-save the entire noti�cation. This clears the cache and makes sure that you see the latest updates.

Marketo Boomtrain User Integration Guide

1. These steps are importat! Copy the “Embed Code” and make sure to “Save Changes”.

2. The code is comprised of an <img> wrapped in a <a href>. Attributes of both the image and the link will need to be updated.

3. Replace the %USERID% in the code with Marketo’s email address marker. This will make sure thatyour users are recieving personalized content. You should be calling: _bt.person.set({email: lead.Email Address:default=user@email.com}); from your website to tell us who each user is. Likewise, if they click on this image, we identify them.

4. Resplace %TIMESTAMP% with a UNIX timestamp marker from Marketo: bt_ts={{Datetime}} tomake sure we bust any cache. Gmail in particular likes to cache images on their servers which cansometimes make it tricky for Boomtrain to ensure all your users get personalized images.

5. If you’re including more than one dynamic image in your email, you’ll want to change the “1” thatshows upafter the “/-/” to a “2”, “3” and so on. This makes sure that each image that loads in youremail is unique.

6. The “-” refers to any content type. If you want to constrain your images to just articles or productsyou can replace it with “articles” or “products”. Note that you must specify your model type whenproviding resources via scraping, feed or API.

STEP 3: COPY YOUR CODE AND INSERT IT INTO YOUR MARKETO TEMPLATE

Marketo Boomtrain User Integration Guide

For more parameter details and a few cheat-sheets, visit: knowledgebase.boomtrain.com

<a href=”https://api.boomtrain.com/dynlink/APPID/%USERID%/MODEL/POSITION_NUMBER/NOTIFICATION_ID”target=”_blank”>

<img src=”https://api.boomtrain.com/dynimg/APPID/%USERID%/MODEL/POSITION_NUMBER/NOTIFICATION_ID.png?bt_ts=%TIMESTAMP%” /> </a>

Marketo Boomtrain User Integration Guide