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Social Media for Organizations:

Enjoy Your Own Party

Amy Sample Ward

AmySampleWard.org

This webinar is part of the membership

series with www.Lorijacobwith.com

Agenda

• What is social media?

• How does social media fit with your organization’s current work?

• How can you get started?

• What can you do today?

• Where can you learn more?

What is social media?

How does it fit: The Kitchen

How does it fit: Make Connections

How does it fit: Shared Content

How does it fit: Signposting

Getting Started: Listening

Listening: RSS

Listening: RSS

Listening: Google Alerts

Listening: Twitter

Listening: Dashboard

Listening: Dashboard

Getting Started: Joining

Joining: Comments

Joining: Comments

Joining: Signposting

Getting Started: Creating

Creating: Profiles

Profiles: Be Real

Profiles: Be Engaging

Profiles: Be Valuable

Creating: Content

What You Can Do Today

• Start listening:

• Subscribe to blogs or news

• Set up Google Alerts

• Set up a listening dashboard

• Start asking:

• Where do you go?

• What do you do?

• What do you want to do with us?

Photo Credits

• Slide 1: http://www.flickr.com/photos/pinksherbet/345653550/

• Slide 3: http://www.flickr.com/photos/intersectionconsulting/4044928121/

• Slide 4: http://www.flickr.com/photos/wonderlane/2986252088/

• Slide 5: http://www.flickr.com/photos/x-ray_delta_one/4167751227/

• Slide 6: http://www.flickr.com/photos/the_moog/348347334/

• Slide 7: http://www.flickr.com/photos/pinksherbet/2978863444/

• Slide 8: http://www.flickr.com/photos/doctabu/443262049/

• Slide 15: http://www.flickr.com/photos/billiejoesentourage/3730330633/

• Slide 19: http://www.flickr.com/photos/tripletri/3395716436/

• Slide 20: http://www.flickr.com/photos/ivanwalsh/3677282034/

• Slide 21: http://www.flickr.com/photos/foxtongue/687861111/

• Slide 22: http://www.flickr.com/photos/aadplus/3036857920/

• Slide 23: http://www.flickr.com/photos/tsmall/3673567823/

• Slide 24: http://www.flickr.com/photos/jagwired/3091227429/

• Slide 24: http://www.flickr.com/photos/jagwired/3092068214/

• Slide 24: http://www.flickr.com/photos/jagwired/3091227573/

• Slide 29: http://www.flickr.com/photos/ww4f/2526809770/

Resources

How to create a listening dashboard step-by-step: http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/

Netvibes (RSS Reader): http://netvibes.com

Google Alerts: http://alerts.google.com

Google Reader (RSS Reader): http://reader.google.com

Google Blog Search: http://blog.google.com

Technorati: http://technorati.com

Twitter Search: http://search.twitter.com

TechSoup: http://techsoup.org

We Are Media Project: http://wearemedia.org

Connect

AmySampleWard.org

Twitter: @amyrsward

Email: amy@amysampleward.org

Questions?

Next webinar:Stretching Your Direct Mail Dollars

for Maximum Results with Blase Ciabaton

Thursday, August 19

11:00 am Central