Presented by STEAM Sports Group

WHY STEM AND SPORTS?

STEM in Action

STEM is controlling the world of Sports & Entertainment

SB50

• “This will be the most technologically advanced Super Bowl ever. It will usher in a new era for Super Bowls in how technology is used to enhance the fans’ experience.”

• - Keith Bruce, CEO Super Bowl 50

SB50 Primary Sponsors

• Google

• Hewlett Packard

• Intel

• Intuit

• SAP

• Seagate

• Yahoo

• Verizon

Technology Rampant

• Super Bowl City

• NFL Experience

• Muscone Center

VenueNext(Oracle’s POS technology)

• Mobile ordering

• Food, drink, merchandise, parking

• Instant replays

• Celebrity cam

• Television commercials

And the beat goes on ….

• SAP’s Quarterback Challenge

• Intel’s Drone Zone

• Autodesk 3-D printing Super Bowl rings

• Filld – app for ordering gas

How Innovations in Technology Are Affecting Sports & Entertainment

• TV Production

• Mobile Apps

• Analytics

• Virtual Reality

• Data gathering, metrics

• Aero/materials/fuels

• Customer Service

A Look Behind the ResultOf Those Innovations

• TV Production – pylon cams, drones

• Mobile Apps – fans, teams, leagues,

• Analytics - has changed the front office & recruiting … and fantasy leagues

• Virtual Reality - being used in college athletics

• Data gathering/metrics - on every corner of race track … on every play on the field

• Aero/materials/fuels – less emissions, better mileage

• Customer Service – apparel, tickets, arena concierges

Dual …. And Dueling Programs

• Chevron – PAC 12, SB50

• Intel - New Balance, Replay Technologies/NBA, Red Bull, ESPN, Oakley, Lady Gaga, MGM Television Group

• Microsoft – NFL & F1

• Bosch – motorsports (teams, series, venues)

• AT&T – stadiums, NCAA, World Cup, tennis, golf

• UPS – F1, European Golf tour, golfers

• Wells Fargo – Golf, MLS, MiLB, WNBA, NHL, colleges

• BMW - Golf, motorsports, sailing

• FedEx – Golf, football, NASCAR

The Challenge of CombiningSports & STEM

• Marketing/Branding vs. NPO

• Do I use STEM to sell … or

• Do I use STEM to donate?

Five Impacts a Sports & STEMProgram Can Have

• Workforce Development

• Recruiting

• Sales

• Brand Awareness

• B2B Relationships (w/ leagues, teams, like-minded cos.)

Examples of Effective Sports & STEM Programs

• Street Festival/Fan Zone

• Team/Conference promotional overlay

• STEM Sports Summit

• Proprietary curriculums

• Sports STEM Scholarships