stellar place project brief

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  • 1. Sales Kit

2. Disclaimer:The contents herein are meant to be used as a general guide for the project only andshould not be relied upon for factual accuracy. Plans, prices, and other suchinformation stated are subject to change without prior notice. 3. GENERAL INFORMATION 4. General InformationProject NameStellar PlaceProject Type Mixed DevelopmentLocation Visayas Avenue, Quezon City Land Area8,608 sq.m.Three (3) BuildingsVegaClaris Magna DescriptionMRB - 6 FloorsMRB - 6 Floors HRB - 15 Floors No. of Units 84 Units84 Units 311 UnitsTotal Units479 UnitsNo. of Parking 63 Slots186 SlotsTotal Parking Slots249 Slots 5. Visayas Avenue, Quezon CityHow to get there:From Makati:Take EDSA Northbound, turn right atEast Avenue, head straight until youreach the Quezon Memorial Circle. Fromthere, turn right at Visayas Avenue,further down prior to reachingCongressional Avenue, the property is onthe left side.From Caloocan or Monumento:Take Congressional Avenue headingtowards Visayas Avenue. Upon reachingVisayas Avenue, turn right and the sitewill be on your right. 6. Nearby Business and Media Centers BUSINESS CENTERS Distance in LandmarkKMS.Eton Centris, Quezon Avenue 3.3 UP-Ayala Techno Hub, Diliman 3.6ABS-CBN Broadcasting Center3.86GMA 7 Media Center4.8 Ortigas Center 10 Makati Central Business District15.5 7. Nearby Commercial Centers COMMERCIAL CENTERS Distance inLandmark KMS. Cherry Fooderama Congressional 0.8 Circle C Robinsons Supermarket 1 Trinoma2.5 SM City North Edsa 2.6 Eton Centris 3.3 Waltermart Monumento 4.5Timog Avenue4 Tomas Morato Strip 4.8 8. Nearby Learning InstitutionsLEARNING INSTITUTIONSDistance inLandmarkKMS. Maria Montessori School of Q.C.0.26 Colegio De San Lorenzo1.1 New Era College 1.9St. James College2.5Philippine Science High School 3 University of the Philippines 3.5St. Marys College 5.1 Miriam College5.7Ateneo de Manila University6 9. Nearby HospitalsHOSPITALSDistance in Landmark KMS.Veterans Hospital 2.4 Lung Center of the Philippines2.5Philippine Heart Center2.8East Avenue Medical Center 2.9Philippine Childrens Medical Center 2.9V. Luna Medical Center 3.7Capitol Medical Center 5.2 St. Lukes Medical Center 6.4 10. Other Nearby LandmarksOTHER LANDMARKSDistance in Landmark KMS. Our Lady of Mt. Carmel0.9Quezon City Hall 1.6Our Lady of Annunciation 2.7 11. MARKET LANDSCAPE 12. Summary of Competitive Landscape Opportunities for DMCI HomesMost residential projects in the area are horizontal Opportunity to capture the market of upgraders in the(subdivisions), however, there is also a prevalence of area.townhouses, especially in the areas around VisayasAvenueMajority of the unit mix for existing vertical competitors Ability to provide for the underserved segment in the(condominium developers) consists of 1BR units area (young families) with a diverse mix of larger unit cuts.Majority of competitor unit inventory has already been Opportunity to serve spill-over buyers.absorbed by the marketCurrent pricing per SQM: Competitive pricing at Php64,000 per SQM.minimum = Php46,000maximum = Php84,000average = Php64,000 13. TARGET MARKET 14. Demographics1. Primary MarketA. End-Users and Upgraders from Quezon City and to some extent, CAMANAVA (young couples and startup families).B. Young families who have just been renting or still living with parents, and are looking at finallypurchasing their own home.C. Growing families who want to improve residential condition.2. Secondary MarketThose from the provinces in the North and other provinces in the Philippines looking for a half-way homeor primary home within Quezon City proximate to broadcasting centers, learning institutions/universities,government institutions. 15. Psychographics Career-driven professionals with a middle-class income, but with an AB mindset. Discerning individuals who have a taste for the finer things in life. Driven to succeed and live the high life, the way their AB counterparts and acquaintances do.They are free thinkers, passionate and academically driven, family oriented individuals who value qualitytime spent with family and friends. They are hard working individuals who know the importance of havinga home near their place of work, study and leisure in order to allot more time doing the things that theyvalue more unhurriedly. Though they occasionally spend for their interests and the things that they value,they are still for the most part, practical and discerning, on how they spend their money.They also aspire to upgrade in a secured residential community, near their primary homes; a new homewhere they can live comfortably yet still enjoying the same neighborhood experience they used to have.They consider home as their de-stressor. 16. Needs Segment Framework Functional Need The HomeHARMONY SEEKERS Near schools; near hospitals; homeownersassociation. Space and light; warmth; Social Need The Situation Family starters; homebuilders Kitchen & Living room the hub in the house Emotional Need The Owner and his Feelings Sociable; balancedHarmonious; togetherness; belonging 17. Needs Segment Framework COMPETENT INDIVIDUALS Functional Need The Home Near business and commercial centers Social Need The Situation Business/corporate lifestyle yuppies, professionals,executives, career-oriented individuals Technology, study/work area Emotional Need The Owner and his Feelings Driven Controlled Focused 18. Needs & Benefit Analysis Emotional Need Benefit Activities & ExperienceLink to ProductYoung career-driven couple starting a Accessible to the workplace, Be home early and relax with the entire Strategic Locationfamily needs to balance life to nurture allowing you & your family to spendfamily. Have time to catch up on that booktheir growing relationshipmore time together.youve always wanted to finish.Young career driven couple, stressedThe fusion of vibrant greens,Feel rejuvenated as soon as you enter the Well planned spacesandfrom their work schedules needs a modern tropical architecture & property because of the stark contrast of abundant landscapingsanctuary to relax and unwind invigorating waterscapes providesthe community against the traditionalvisual & auditory stimulation and afaade of its surroundings. Be awed by thevery relaxed ambiencegrand entrance and lush landscaping.Young family seeking a balance in Offers an outdoor and indoor Let the kids take a dip in the pool. Hold Amenity Area (swimming pool,their recreational and leisure activities amenities that each individual willmeetings or parties at the multi-purposegame room, multi-purpose halllove.hall. Enjoy a movie at the AV room or & AV room) have a game with your spouse at the game room.A young couple with children needs aExclusivity and low density ensure a Sleep soundly, knowing that you are in aThe fully gated property is wellsafe place conducive to rearing wellsecured enclave for your family. safe, exclusive and private environment,equipped with 24hr securityrounded individuals Boosted community developments ideal to nurture your growing kids. and CCTV monitoring toensures harmony and growth to all. Various activities in the communities guarantee your safety. Various promote values and personality growth PMO Programs are available to suit your interests.A startup family searching for theA true value-for-money purchaseFamilies are able to still afford their Affordability and flexibleperfect home that would allow themthat also serves as a long-timehobbies like personal travels, shopping,payment termsthe freedom to pursue their other investment.with security that the purchase of theinterests and engage in communityproperty wont empty their savingsbuilding accounts.A young couple, busy with their Lead a hassle-free life as the Have your laundry picked-up and delivered Upgraded Propertybudding careers and so used to theProperty Management Office takes right at your doorstep; settle your utility Management servicescomforts of in-city living, needs a place care of what you need. bills without leaving the premises of yourwhere they can lock-up and go as theycommunity.please 19. Personification For 10 years now, Carl, a businessman, has been married to Anna, an businessman, specialist. events specialist. They have been living in Caloocan since they got married. It has been aabode. long time dream to finally have their own abode. Now that the Carls business is flourishing, they have decided to move Carl flourishing, out from his parents home.parents Being an only son, he prefers to settle down in an area that is accessible from where his parents are living. Since Maine is now carrying their first born, it is important for them to be born, within proximity to all places of interest, such hospitals, schools, interest, government offices, malls, & corporate districts. For the couple, their place of comfort is where privacy, security and a serene environment is present. environment Stellar Place is an ideal community for them to nurture their growing family. family. 20. VALUE PROPOSITION ANDREASONS TO BELIEVE 21. Why would I choose to live at Stellar Place? 22. Value Proposition StatementWHAT The only resort-inspired and family-oriented residential condominium village in Visayas Avenue, Quezon CityHOWthat features energy-efficient and innovative community solutions through DMCI Homes trademark garden atriums and single-loaded building configuration, and property management servicesWHOfor young upper-middle income familiesWHYwho seek comfort and rejuvenationWHEREin a community enclave within close proximity to their places of interests (work, study, government, and service institutions). 23. Reasons to BelieveThe Ideal Setting Stellar Place is highly accessible via Visayas Avenue with convenience to PUVs via MRTNorth Station, Quezon City Hall Terminal and Quiapo-Taft Manila. The development is within close proximity to top academic institutions, commercial andbroadcast centers, and government offices and hospitals along the Elliptical Road andEast Avenue. The location of the project allows its residents to move, work, learn, and play at theirown pace, thereby enjoying unhurried lives. 24. Reasons to BelieveLiving InspiredA lush and invigorating experience just outside your unit- green open spaces andrefreshing water elements blend together to bring the pitch-perfect balance that peoplecrave to be inspired. The areas surrounding Visayas Avenue have long been a venue for artand expression; as such, Stellar Place is an ideal environment to encourage creativity, andto foster ties with old friends and new neighbors by providing a space where passion andpeople come together. 25. Reasons to BelieveWorry-free LivingDay to day upkeep is never a problem with DMCI Homes Property Management Team,professionally trained to look after the daily maintenance of the building structures,landscaping, facilities, common areas and amenities. More importantly, they provideround the clock security to ensure the residents safety at all times. 26. Reasons to BelieveExclusive EnclaveWhile residents may enjoy the best of what the city has to offer due to its proximity tomajor city landmarks, they would still feel at ease knowing that their home is safelytucked away in a less-crowded portion of the city, providing them with an exclusive andsafe haven to retreat to at the end of the day. 27. Reasons to BelieveDMCI Heritage and Quality CraftsmanshipWith a 50-year heritage of building recognized landmarks around the country, the sameexpertise and world class standards that have made DMCI a venerable institution in theconstruction industry have been applied in the construction of every DMCI Homes propertyfor the past 10 years.The passion to build residential communities with only the highest quality is relentless.This workmanship allows DMCI Homes to give homeowners the peace of mind that theyseek, knowing that their homes are constructed with quality in mind, and delivered in atimely manner. 28. THE PROJECT 29. MODERN TROPICALIt is a theme reflective of the countrys climateand evokes a feeling of warmth, serenity andrelaxing comfort. 30. Site Development Plan 31. Magna 32. Bridge 33. Vega and Claris 34. AmenitiesIndoor Amenities Outdoor AmenitiesMulti-purpose Hall Lap Pool Fitness GymChildrens PoolAudio-Visual Room Pocket Gardens Game Room Al FrescoOpen LoungeRoof Deck GardensSkylounge 35. Amenity Core 36. Multipurpose Hall 37. Roof Deck 38. Skylounge 39. Al Fresco 40. Features and Facilities Building FeaturesFacilitiesGarden Atriums Property Management Office Single-loaded Corridors24-Hour SecurityBalconies in all units Electrified Perimeter FenceBreezeways Impressive Faade 41. Lobby 42. Atrium 43. Entrance Gate 44. FLOOR PLANSANDUNIT LAYOUTS 45. Ground Floor Plan (Magna | HRB) 46. Ground Floor Plan (Magna | HRB) 47. 6th and 11th Plan (Magna | HRB) 48. 14th to 16th Floor Plan (Magna | HRB) 49. Unit Mix (Magna | HRB) Unit TypeUnit AreaMagna %3 Bedroom 65.0 SQ.M.3511% 2 Bedroom A49.5 SQ.M.8427% 2 Bedroom B48.0 SQ.M.3010% 1 Bedroom A30.0 SQ.M.237% 1 Bedroom B28.0 SQ.M.237%Studio24.0 SQ.M.116 37%Unit Totals 311100% 50. Upper Ground Floor Plan (Vega & Claris | MRB) 51. Typical Floor Plan (Vega & Claris | MRB) 52. Unit Mix (Vega & Claris | MRB)Unit TypeUnit AreaVega Claris Total 3 Bedroom Special 71.5 SQ.M. -664% 3 Bedroom 65.0 SQ.M.24 18 4225%2 Bedroom A49.5 SQ.M.30 24 5432%2 Bedroom C45.0 SQ.M.30 36 6639% Unit Totals 84 84 168100% 53. Studio Floor Plan (Magna | HRB) 54. 1 Bedroom Plan A (Magna | HRB) 55. 1 Bedroom Plan B (Magna | HRB) 56. 2 Bedroom Floor Plan (Vega & Claris | MRB) 57. 3 Bedroom Floor Plan (Vega & Claris | MRB) 58. Unit Mix 59. Unit Mix Unit TypeUnit AreaVega Claris Magna Total %3 Bedroom Special 71.5 SQ.M. -6- 61%3 Bedroom 65.0 SQ.M.24 18 357716% 2 Bedroom A49.5 SQ.M.30 24 84138 29% 2 Bedroom B48.0 SQ.M. - -30306% 2 Bedroom C45.0 SQ.M.30 36-6614% 1 Bedroom A30.0 SQ.M.23235% 1 Bedroom B28.0 SQ.M.23235%Studio24.0 SQ.M. -- 116 116 24%Unit Totals 84 84 311 479100% 60. Unit Pricing (Vega & Claris | MRB)Average Area Pricing No. of Service Claris & Vega UnitsUnit AreaBalcony AreaAreaGross Area Min Average Max 3 Bedroom Special 6 71.5 sq.m.10.5 sq.m.6.5 sq.m. 88.5 sq.m. 5.47 Mn 5.59 Mn 5.77 Mn 3 Bedroom42 65.0 sq.m. 7.0 sq.m.6.5 sq.m. 78.5 sq.m. 4.08 Mn 4.15 Mn 4.34 Mn 2 Bedroom A54 49.5 sq.m. 6.0 sq.m.6.5 sq.m. 62.0 sq.m. 3.28 Mn 3.36 Mn 3.44 Mn 2 Bedroom C66 45.0 sq.m. 6.0 sq.m.6.5 sq.m. 57.5 sq.m. 2.78 Mn 2.95 Mn 3.51 Mn*1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately.2.Above prices are subject to change without prior notice.3.The unit areas may change based on the final construction drawing.4.Prices indicated are exclusive of closing fees.5.The unit number is also the number of service area located at the roof deck. Allocation is 1:16.Prices may include VAT, if and where applicable.7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as ofrelease of this material.8.Buyers can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer orcontract.9.All floor plans contained herein are not to scale. 61. Unit Pricing (Magna | HRB)Average AreaPricingServiceMagna No. of Units Unit AreaBalcony Area Area Gross AreaMinAverage Max3 Bedroom3565.0 sq.m.11.0 sq.m.- 76.0 sq.m. 4.35 Mn4.45 Mn 4.71 Mn 2 Bedroom A 8549.5 sq.m. 7.3 sq.m.- 56.8 sq.m. 3.34 Mn3.55 Mn 4.03 Mn 2 Bedroom B 2948.0 sq.m. 6.5 sq.m.- 54.5 sq.m. 3.38 Mn3.46 Mn 4.05 Mn 1 Bedroom A 2330.0 sq.m. 7.0 sq.m.- 37.0 sq.m. 2.16 Mn2.34 Mn 2.38 Mn 1 Bedroom B 2328.0 sq.m. 4.0 sq.m.- 32.0 sq.m. 2.12 Mn2.21 Mn 2.24 MnStudio11624.0 sq.m. 3.0 sq.m.- 27.0 sq.m. 1.84 Mn1.98 Mn 2.39 Mn*1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately.2.Above prices are subject to change without prior notice.3.The unit areas may change based on the final construction drawing.4.Prices indicated are exclusive of closing fees.5.No service area for the Magna.6.Prices may include VAT, if and where applicable.7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as ofrelease of this material.8.Buyers can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer orcontract.9.All floor plans contained herein are not to scale. 62. VEGA AND CLARIS (MRB)UNIT FINISHES 63. Unit Finishes (Vega & Claris | MRB) VEGA AND CLARISALL UNITS UNIT FINISHESFloor FinishesLiving, Dining and Kitchen Ceramic tiles with baseboardBedrooms Low maintenance resilient flooring with baseboardBalcony Ceramic tiles with pebble washoutToilet Unglazed ceramic tilesWall FinishesInterior Walls Painted finishToiletPainted plain cement finish above wall tilesCeiling FinishesLiving, Dining and KitchenPainted plain cement finishBedroomsPainted plain cement finishToiletPainted ficemboard ceilingKitchen Area Granite finish countertop with cabinet systemDoorsEntrance DoorWooden panel door on metal jambBedroom Door Wooden door on metal jambToilet DoorWooden door on metal jambBalcony Door Aluminum framed glass panel (with insect screen) 64. Unit Finishes (Vega & Claris | MRB) VEGA AND CLARIS ALL UNITSUNIT FINISHESWindowsAluminum framed glass panel with insect screen (except awning windows)Finishing HardwareMain Door Lockset Lever type keyed locksetBedroom Lockset Lever type keyed locksetToilet Lockset Lever type privacy locksetToilet and Kitchen FixturesWater ClosetTop flush, one-piece type2-BEDROOM UNITS 3-BEDROOM UNITUnder counter type lavatory; Wall-hungLavatoryUnder counter type lavatory with semi-pedestal type for common toiletShower Head and Fittings Exposed shower and mixer typeSoap and Toilet Paper Holder White, recessed typeKitchen Sink Single bowl stainless steel Single bowl stainless steel with drain boardKitchen Faucet and FittingsGooseneck type Ceiling-mounted exhaust fan / awningToilet ExhaustCeiling-mounted exhaust fan windowRangehoodWall-mounted exhaustKitchen Exhaust FanWall-mounted exhaust fanprovisionfan 65. Unit Finishes (Vega & Claris | MRB) VEGA AND CLARISALL UNITSUNIT FINISHESService AreaFloor Finish Plain Concrete finishWall FinishCombination of cyclone wire and ficemboardRoof Finish Fiberglass and pre-painted metal sheetsProvision for tapping point of waterMiscellaneous Provision for electrical outletWall FinishesExterior Wall Finish Combination of plain and textured paint on plain cement finishHallway Painted plain cement finishStairwell Painted plain cement finishCeiling FinishesHallway Painted plain cement finishStairwell Painted plain cement finishDriveway / ParkingPlain cement finish 66. MAGNA (HRB)UNIT FINISHES 67. Unit Finishes (Magna| HRB) MAGNA UNIT FINISHES ALL UNITSFloor FinishesLiving, Dining and KitchenCeramic tiles with baseboard Ceramic tiles with baseboardBedroomsLow maintenance resilient flooring with baseboard (Studio)Balcony Ceramic tiles with pebble washoutToilet Unglazed ceramic tilesWall FinishesInterior WallsPainted finishToilet Painted plain cement finish above wall tilesCeiling FinishesLiving, Dining and Kitchen Painted plain cement finishBedrooms Painted plain cement finishToilet Painted ficemboard ceilingKitchen AreaGranite finish countertop with cabinet systemDoorsEntrance DoorWooden panel door on metal jambBedroom Door Wooden door on metal jamb (Not applicable to Studio)Toilet DoorWooden door on metal jambBalcony DoorAluminum framed glass panel (with insect screen) 68. Unit Finishes (Magna| HRB) MAGNA UNIT FINISHES ALL UNITSWindows Aluminum framed glass panel with insect screen provision (except awning windows)Finishing HardwareMain Door LocksetLever type keyed locksetBedroom Lockset Wooden door on metal jamb (Not applicable to Studio)Toilet LocksetLever type privacy locksetToilet and Kitchen FixturesWater Closet Top flush, one-piece type1-BEDROOMSTUDIO UNITS2-BEDROOM UNITS 3-BEDROOM UNITS UNITSUnder counter typeUnder counter type lavatory; Wall-hung withLavatory Wall-hung lavatorylavatorysemi-pedestal type forcommon toiletShower Head and FittingsExposed shower and mixer typeSoap and Toilet PaperWhite, recessed typeHolderKitchen SinkSingle bowl stainless steelSingle bowl stainless steel with drain boardKitchen Faucet and Fittings Gooseneck typeToilet ExhaustCeiling-mounted exhaust fanKitchen Exhaust Fan Rangehood provision 69. MILESTONES 70. Project MilestonesMilestone DateAdvance Project BriefingMarch 11, 2011Release of PricelistMarch 18, 2011Project Soft Launch March 28, 2011 Effectivity of Pricelist March 29, 2011 RFO Date September 2013 71. ENDThank you and happy selling!