stefano besana - università cattolica di milano - dai social media al social business
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Dai Social Media alSOCIAL BUSINESS
Stefano BesanaNovembre 2013
sabato 16 novembre 2013
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Who?
Stefano BesanaDigital Enterprise & Social Business Strategist
@stefanobesana
sabato 16 novembre 2013
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Comprendere i cambiamenti in atto
sabato 16 novembre 2013
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The Social Media Revolution
sabato 16 novembre 2013
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A REAL change
sabato 16 novembre 2013
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prosumer |pr!ʊˈsuːm!|noun1 a person who buys electronic goods that are of a standard between those aimed at consumers and professionals.2 a consumer who becomes involved with designing or customizing products for their own needs.
ORIGIN 1980s: from professional or producer + consumer.
Welcome Prosumer! Alvin Toffler’s forecast
sabato 16 novembre 2013
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Cosa cambia?
From One to Many
- Broadcasting- Television- Traditional advertising- Communication as information
From Many to Many
- Peer 2 Peer- WOM & Buzz- Informal Communication- Social Advertising
sabato 16 novembre 2013
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Cosa cambia?
sabato 16 novembre 2013
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Cosa cambia?
1,2 MILIARDI DI UTENTI699 MILIONI DAILY USERS150 MILIARDI DI CONNESSIONI50 MILIONI DI PAGINE26 MILIONI DI ITALIANI
sabato 16 novembre 2013
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Viral Commercials
sabato 16 novembre 2013
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Some DataNielsen Social Media Report 2012
sabato 16 novembre 2013
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Some DataNielsen Social Media Report 2012
sabato 16 novembre 2013
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Il Social Customer e la Brand Reputation
sabato 16 novembre 2013
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Introducing the Social CustomerA new kind of consumer
Respect that your customers and employees have power. Once you
accept this as true,you can begin to have a real, more equal
relationship with them
- Charlene Li
Le conversazioni del vostro brand sui social sono email per voi, con in cc: il mondo
intero
- Gianluca Diegoli
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Introducing the Social CustomerDave Carrol: 13+ million views
sabato 16 novembre 2013
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Introducing the Social Customerthe sequels... (again!) :)
sabato 16 novembre 2013
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A 3-step processListen, React, Engage
sabato 16 novembre 2013
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Social Enterprise StoryKimberly Clark
sabato 16 novembre 2013
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Social Media & Community Management
sabato 16 novembre 2013
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Community ManagementComparison
sabato 16 novembre 2013
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Community ManagementDone (very) good!
sabato 16 novembre 2013
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Community ManagementDone (very) good!
sabato 16 novembre 2013
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Verso il Social CRM
sabato 16 novembre 2013
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Social CRM
Il Social CRM si concentra sull’ingaggio con il consumatore attraverso le
conversazioni collaborative al fine di creare dei benefici per entrambe le parti in un contesto di confidenza e trasparenza. Il SCRM, è la risposta che offre l’azienda
alle discussioni che sono create e gestite dai consumatori
- Paul Greenberg
Definition and History
sabato 16 novembre 2013
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Social AND Business Value
sabato 16 novembre 2013
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Social AND Business ValueDell Outlet
Dell Outlet
Aperto nel giugno 2007, l’account
Twitter ha superato i 7Milioni di
dollari di vendite con una quota di
un 1,5 Milioni di follower.
sabato 16 novembre 2013
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Social AND Business ValueDell Roadmap
Source: Paving the way to Social Business, Bill Johnston (@BillJohnston)
sabato 16 novembre 2013
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Social AND Business ValueMy Starbucks Idea
Starbucks
La piattaforma di idea
management "My Starbucks
Idea" ha generato più di 75.000
suggerimenti in meno di 6 mesi
con più di 70 idee che
Starbucks ha deciso di
realizzare.
sabato 16 novembre 2013
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Social AND Business ValueComcast Cares
Comcast
Team di 10 responsabili del servizio
clienti che presidiano full time il
canale Twitter “Comcast Cares”,
fornendo supporto entro 20 minuti
dalla richiesta.
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Social AND Business ValueDomino’s Pizza
Domino’s Pizza
L'utilizzo dei social media tra cui
soprattutto Foursquare ha favorito un
aumento dei profitti del 29% per un
valore pari a £ 17.5M.
sabato 16 novembre 2013
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Social AND Business ValueOld Spice
Old Spice
With ‘Mustafa’, sales increased by 27%
year on year. But in the 3 months after
the height of the campaign, sales were
up by 55%, reaching 107% in the final
month of the social media campaign.
And of course, Old Spice is now the
number 1 body wash brand for men
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Social AND Business ValueBlendtec
Blendtec
They set up an account with the
popular video sharing side YouTube on
the 30th of October 2006 and currently
have 172 658 subscribers, 3 270 602
channel views and 83 different video
clips.
With reference to Econsultancy
BlendTec’s site traffic has increased by
650% since the videos have been
introduced
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Toward Social Business
An organization that has put in place the
strategies, technologies and processes
to systematically engage all the
individuals of its ecosystem (employees,
customers, partners, suppliers) to
maximize the co-created value
- Emanuele Quintarelli
sabato 16 novembre 2013
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Toward Social Business
Credits by David Armano
sabato 16 novembre 2013
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Embrace the Digital Transformation
sabato 16 novembre 2013
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Thanks & Keep in touch
www.sociallearning.it
@stefanobesana
in/stefanobesana
sabato 16 novembre 2013