stefan bielau-dynamo-partners
Post on 20-Oct-2014
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App Store Localisa/on
App Promotion Summit, London, 10.07.2014
…a bou'que consul'ng firm specializing in mobile apps & services.
Concept Phase: Business & Product
Development
Interim Management
User Acquisi'on & Mobile Marke'ng
Analy'cs
Workshops
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Dynamo Partners – Our work
Why? = The impact What? = The meta data How? = Best Prac'se
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! Korean, Sim. Chinese, Japanese ! All marketing assets + app ! Local features by Apple & Review Sites ! Sales: 10x average for 3 weeks post-
update
Real Boxing (iPhone)
Games/Sports-02.10.13 All meta data
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! Translated title & description in 8 languages
! Biggest impact in Brazil, India and Russia
! Non-US markets: +15% organic installs
Lookout Security & Antivirus (Google Play)
Tools – 08/13 Title & Description
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! French only -> English meta data ! Biggest impact in USA, UK and Canada ! +100% increase of weekly installs &
revenue
Trivia Game (undisclosed; Google Play)
Trivia – 05/14 Title & Description
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Boom Beach (iPhone & iPad)
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Boom Beach (iPhone & iPad)
iPad– 24. April 2014: Japanese
iPhone – 24.04.2014: Japanese
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Boom Beach (iPhone & iPad)
! Localisation for Japanese ! All meta data incl. screenshots ! iOS weekly downloads: 17x (pre-post
comp.) ! iOS revenue: 4x (pre-post comp.)
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40 languages All meta data incl. screenshots & URLs Icon cannot be localized Video tbd. by iOS 8 Link
51 languages All meta data but no URLs Localized videos (hosted on YouTube) Screenshots for 7-‐ and 10-‐inch tablets Link
8 languages Title, texts & KWs, but no artwork Product features for amazon.com Video cannot be localized Link
50 languages Title, texts & KWs, but no artwork No videos supported Link
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! Soa-‐launch w/ 1 language (your na've tongue or English), then…
! …measure biggest demand and localize
! Professional transla'on service always pay ! Combine w/ na've speakers for final proof-‐reading ! Some languages have long words (i.e. German,
Russian, Indonesian) vs. character limits in 'tle & descrip'ons
! Apple requires 13 languages for a global feature
! Localize the user journey for best results
UA =
Marke/ng
Appstore =
Sales
UX =
Product
appstoreop/miza/on.tumblr.com
@StefanBielau
Stefan Bielau Managing Partner
+49 175 5840160
[email protected] dynamopartners.com