steel city fc penelope smith, sarah jugovic, sarah ellis, juliet casinelli, olivia beals
TRANSCRIPT
Steel City FCPenelope Smith, Sarah Jugovic, Sarah Ellis,
Juliet Casinelli, Olivia Beals
Who is Steel City FC?
● The first women’s premier soccer league in Pittsburgh● First season begins this May 2015● Founded by Stephanie Harrison● Looking to bring a new competitive level to Pittsburgh
while engaging the community
Mission Statement
“To enable women soccer players of Pittsburgh to compete at a national level and establish a platform for local female athletes to engage with the community and inspire youth through outreach programs.”-Steel City FC
Research: Primary
The Siutation
No one knows about Steel City FC-35% of cohort knew who they were
What the fans want- Exciting game - Dedication - Pittsburgh pride - Accessibility - Community
Research: Secondary
● Congruence with sponsorso Chatham University
● Event success and tourismo Pittsburgh sports
● Marketing to womeno Word of moutho Branding the team
FIRST GOAL Increase in
donations to Steel City
INCREASE DONATIONS
● Objective: To inspire soccer enthusiast to contribute at least $1,000 to Steel City FC at the fundraiser
● Strategy: Host a spaghetti dinner● Tactics: lots and lots and lots
SECOND GOALCreate
Awareness for Steel City FC
● Objective: See a 20% increase in Facebook “likes”
● Strategy: Invite people to like the page
● Tactics: lots and lots
CREATE AWARENESS
Evaluation Successes: money raised and percent of likes
Challenges: attendance, difficult venue, not enough time to campaign, survey design
In The Future
● Volunteer
● Press Coverage
● Larger Scale Fundraiser