Organic digital marketing

GGlobal

CampaignsG

Creativity &

ConnectionG

Delight &

Inform

STEP 1Crawl

Screaming Frog

Use a crawling tool:

• Review use of Robots instructions &

other crawl/indexing inhibitors

• Login/Authorisation/IP Restrictions

• Check error pages return correct

headers

• Look for spider traps

Use 'site:' to check site is indexed

Setup webmaster tools

STEP 2Integrity

Make it easy for robots

Important checks:

• Domain/Sub Dom Equity Dilution

• Messy Site Architecture

• Update all internal redirects

• Fix all broken links

• Review canonical tag

• Page-speed check

STEP 3 De-DupeCommon signs:

• http://example.com

• http://www.example.com

• Test servers/Site Mirrors

Search Google/whois etc for dupe domains

Duplicate Titles, Descriptions & H tags

Fix pagination (rel prev/next)

Use Copyscape

STEP 4OptimiseMap keywords to pages

Check URL Structure

Titles, Meta, Alt Text

STEP 5

Refine

Proactive MonitoringGWT Checks and

Index Status

Check website

visibility

Review

Pagespeed

GMessages

GCrawl Stats

& ErrorsG

Search Queries

GSearchMetrics GSEMrush GRank Checks

(Authority Labs)

Gtools.pingdom.com Gwebpagetest.org GGoogle

Pagespeed Insights

Onsite Changes

Stock Procedures

Site Maintenance

• Stick a sign on it

• Pre-order/reserve

• Don’t 404!

• 301 to an equivalent?

• 301 to a customised

landing page

• 410 to reduce index

wastage

Risks:

- Crawl may abandon site

- 404 may end in deindexing

- Ranking Drops

International Strategy

HREFLANG

Domain /

Subdomain /

Subfolders

International Monitoring

Check traffic levels

in analytics from

each country

Check which

domains rank

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E-mail: peter.handley@themediaflow.com

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