stay calm and pin on
Post on 21-Oct-2014
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A presentation that explains the basics of Pinterest, its growth statistics and tips to leverage it for business.TRANSCRIPT
www.ethinos.com It‟s not just blah, blah & blah
It’s social & now for businessCompiled by Ethinos Digital Marketing
www.ethinos.com It‟s not just blah, blah & blah
What is Pinterest?
• It is an image-based social networking and social publishing site.
• It lets you connect and share images with people who have common
interests.
• It lets you organize and share all the images you find and like on the web.
• It lets you tell your story, express your dreams, likes, and dislikes through
images.
www.ethinos.com It‟s not just blah, blah & blah
Did you know? Pinterest hit 10 million monthly unique visitors in the
U.S.A., faster than any independent site in history
Pinterest gets nearly 12 million monthly unique visitors
Pinterest has over 10.4 million registered users
9 million Facebook users access Pinterest every month
Pinterest generates
more referral traffic to
websites than YouTube,
Google+, and LinkedIn
combined.
97%
Pinterest fans are women
Google +
You Tube
www.ethinos.com It‟s not just blah, blah & blah
Advantages
1 Pinterest is a platform that already has many visitors. Thus, even if the website is
not well positioned, people with interests relevant to your business can easily find
you on Pinterest.
Generates Traffic
2 „Repin‟ is Pinterest‟s feature that allows you to share the images you like and pin
them on your own board; so your friends, and those with common interests can
see them. Just like neural networks, thanks to collective intelligence, links to good materials are reinforced with each ‘Repin.’
The virality through „Repin‟
3 Pinterest is more focused on connecting to those who
share interests similar to yours. Pin-boards are according to
subject, topic and interest. So you don‟t need friends to
follow. Just follow pin-boards of the topics you find
interesting!
You don‟t need any friends
4 A picture is worth a thousand words. In case of Pinterest,
this is absolutely true! It lets you to access information in
an intuitive way.
Image power
www.ethinos.com It‟s not just blah, blah & blah
Disadvantages
1 Facebook, Twitter, Foursquare, Instagram, etc., the list of social networking sites
is almost endless. Many users may not be prepared for another one. They might
just ignore Pinterest and its possibilities for lack of enthusiasm to be on one more
social networking site. Pinterest‟s option to let people sign-in through their
Facebook profile, may reduce this apprehension.
Do we want another social network?
2 Pinterest is an ideal platform for businesses. Brands can create pin-boards of their
products, services, milestones, etc. However, there is a possibility of marketers
going into a pinning overdrive; thus spamming and corrupting the platform that
could have otherwise served as an ideal way to share interests through visuals.
Businesses could corrupt it
3 The virality is one of Pinterest‟s strong points, but this is a
double-edged sword. Constant repins of memes and similar
content may end up making the network seem monotone
or propagandist.
Incubator of memes and SPAM?
www.ethinos.com It‟s not just blah, blah & blah
When do they use it?
REGULARLY
www.ethinos.com It‟s not just blah, blah & blah
Identify your
Keyword
SEO + Pinterest =
• Identify ONE keyword or
phrase that you want to
target. Not three or four –
JUST ONE. Be realistic;
don‟t choose a keyword so
competitive that you have
a snowball‟s chance in hell
for successful ranking.
Eg:
Luxury homes IN
Eg:
The Coolest Luxury home in IN
“Stunning décor in IN Luxury
Homes”
Eg:
#Luxury-homes-in
• Make sure it is relevant to the
keyword/phrase you are focusing
on.
• Include the keyword in the title
• Find/create interesting visuals to
pin to your new board.
• Tag every pin on your
board using hashtags (eg:
#luxury-home-in) so you get
the benefits of SEO from
your images.
• It is ok to include two or
three keyword hashtags,
such as #in-luxury-homes.
Just make sure you don‟t
spam and use too many
hashtags.
Create a
PinboardPlug in your
hashtags
TIP : Not sure which keyword
to choose, or which ones are
too competitive. Try Google’s
keyword popularity tool for
ideas
www.ethinos.com It‟s not just blah, blah & blah
What is it being used for?
Show the world who
you are. Create pin-
boards of images
according to
activities you are
involved in like
redecorating,
planning an
occasion, etc. You
can share your likes
and dislikes through
images & also look
for some ideas that
nspire.
For professional
photographers,
graphic
designers, or
people form the
fashion world.
Feedback
Let people give
opinions about your creations.
Add prices to the
pictures of your
products to attract
new buyers.
Store
Catalogues
Share your
styles
Ideal for models,
actresses and actors.
Photographic Books
Make your employees
or co-workers expose
their project ideas on a
collaborative mural.
Brainstorming
Portfolio
www.ethinos.com It‟s not just blah, blah & blah
Buy, sell, or rent a
house through the
internet or just find a
roommate.
Upload pictures
and videos of
your favorite
dishes.
Make a list of
places that you
would like to
visit.
You can create a
solitary or an
accompanied collage,
in which you can
collect images of
everything that
interests you:
dresses, flowers,
places, or exotic
locales for your
honeymoon.
Find the most
extraordinary
designs for a
carnival or party.
What is it being used for?
Wedding Ideas Travelling
Real Estate
Costumes
Make a list of what
you like and what
interests you.
Lists
Recipes
www.ethinos.com It‟s not just blah, blah & blah
Advice & Tricks
Embed photos on your
website or blog: If you have your own website, you can embed any content from Pinterest with no need to host it on your server.
www.ethinos.com It‟s not just blah, blah & blah
Attack of the ‘clones’
Imitators come after success:Many websites are cloning the Pinterest format.
Even Lady Gaga‟s social network, „Little Monsters‟ or the new Myspace interface
denotes a clear influence. Whether they replicate Pinterest‟s success or just fade into
oblivion is something we will have to wait and watch!
www.ethinos.com It‟s not just blah, blah & blah
Who needs to watch out?
Even though
Pinterest isn‟t an
image hosting
service, it can still
seriously threaten
other services like
Flickr or Picasa, and
also pose a
competition to other
networks like
Instagram.
Battle of image-based social networks
www.ethinos.com It‟s not just blah, blah & blah
The new queen of referential traffic
According to
Shareaholic,
generates 3.6%
referral traffic;
which is more
than what
Google+
(0.22%),
YouTube
(1.05%), Reddit
(0.83%) and
LinkedIn (0.20%)
generate
together.
0.22% 1.05% 0.83% 0.20% 3.6%
www.ethinos.com It‟s not just blah, blah & blah
Re-pins VS Retweets
It‟s so viral, As images have a greater likelihood of getting shared,
Pinterest is very viral. Over 80% of pins are re-pins. In contrast, a
study done at a similar time in Twitter history showed that only 1.4%
of tweets were retweets.
80%
1.4%
www.ethinos.com It‟s not just blah, blah & blah
Pinterest Etiquette
Art, sometimes is provocative and that is a big problem for
Pinterest. As a result, Pinterest blocks/prohibits it under
the assumption of it being „nudity or hateful content.‟
www.ethinos.com It‟s not just blah, blah & blah
Websites can block pins
Websites can protect its copyrighted content
from being pinned to personal pinboards with a
simple HTML code.
< meta name = “pinterest” content = “nopin”/>
www.ethinos.com It‟s not just blah, blah & blah
It’s future, what’s next?
It still has a lot of growing up to do:
As of now, Pinterest is in its beta phase and thus many
people have not registered yet. This means that the number
of users is likely to see a sharp rise soon.
The virality coming to smartphones?
An official App for IPhone already exists, and considering the
success of networks like Instagram, it‟s predictable that
Pinterest will take the virality of mobile pictures to a whole
new level.
Geolocated content?
Someday soon we will probably be able to access the most
viral photographs of our zone, or even see the boards of local
users. It seems like a natural step taking into account that
Twitter, Facebook, Instagram, have all jumped onto the
geolocation bandwagon.
www.ethinos.com It‟s not just blah, blah & blah
And it continues growing…
According to Alexa.com, Pinterest is one
of the top 100 websites, and it is still
growing.
Daily users have increased by more than
145% since early 2012.
There are nearly 12 million monthly
unique visitors.
Have a Question? Get in touch with the experts
+91 – 9820217252
http://www.linkedin.com/in/hegdesiddharth
@siddhegde
http://www.facebook.com /EthinosDigital
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