stay active eat healthy presentation 1 becoming a healthy choice facility offering healthy food and...
TRANSCRIPT
Stay Active Eat Healthy Presentation 1
Becoming a Healthy Choice Facility
Offering Healthy Food and Beverages at (Blank) Recreation Centre
Stay Active Eat Healthy Presentation 2
Why are we here?
Childhood physical inactivity, obesity and adult chronic disease is an epidemic.
Recreation facilities are “key community settings” and can influence behaviour of people in the community.
Offering healthy choices is a chance to make a difference in the health and well-being of your community.
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Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
HPS-1985
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Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
NPHS-1998
Stay Active Eat Healthy Presentation 5
Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
CCHS-2000
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Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
CCHS-2002
Stay Active Eat Healthy Presentation 7
Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
CCHS-2004
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Addressing early childhood behaviour
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The antecedents of osteoporosis are present in childhood
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The antecedents of Type II diabetes are present in childhood
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Maintaining a healthy weight is a balancing act
Calories In = Calories Out
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Marketing and obesity
Heavy marketing of energy-dense foods and fast-food outlets are PROBABLE causes of obesity - (FAO/WHO, 2002)
“Contemporary obesity is a natural and appropriate response to the environment in which we live.”
Dr. James Hill
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Portion distortion
Muffin20 Years Ago Today
210 calories 500 calories 1.5 ounces 4 ounces
Calorie difference: + 290
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Portion distortion
Cheeseburger 20 Years Ago Today
333 calories 590 calories
Calorie difference: + 257
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Portion distortion
French Fries20 Years Ago Today
210 calories 610 calories 2.4 ounces 6.9 ounces
Calorie difference: + 400
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Portion distortion
Soda20 Years Ago Today
85 calories 250 calories 6.5 ounces 20 ounces Calorie difference: + 165
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Children are provided fewer healthy choices from an early age
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Recreation facilities = over 50 million visits per year
At a recreation facility, people should have the opportunity to support their health.
People can’t make healthy food and beverage choices when those choices are limited.
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What’s wrong with this picture?
Instead…make the healthy choice
the easy choice
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Traditional concession. Where’s the choice?
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Traditional concession menu. Where’s the choice?
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Traditional vending. Where’s the choice?
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Surroundings matter
People are conditioned by their surroundings.
When the environment is not supportive of health, then people tend not to make healthy choices.
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Integrated marketing & the power of brands
Brand and product marketing is omnipresent.
Recreation facilities and events are common advertising venues.
Marketing is integrated across all media:– product packaging– TV, radio, print media– Internet– buses, billboards, marquis signage– events and point-of-purchase sales points– promotional clothing and giveaways
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Better choices are possible
BC schools offer healthy choices in vending and food services.
BC public buildings offer healthy choices in vending machines.
The next step is for BC’s recreation facilities to offer healthy choices.
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Healthy vending launch:New Westminster Canada Games Pool
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Prevention is the key
The antecedents of adult chronic diseases are present in childhood.
Supporting healthy choice behaviour has lifelong benefits.
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Make a difference in your community
Make changes to your recreation facility in:– Vending– Food service outlets (concessions)– Recreation programs (external and internal)– Events, meetings, celebrations– Fundraisers– Workplaces
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Stay Active Eat Healthy Toolkit
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Stay Active Eat Healthy Quick Start Guide
Plan - Do - Study - Act
4 Steps and 7 Actions to get you started quickly.
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Stay Active Eat Healthy marketing materials
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What about profits?
Research shows a profit can be made with healthy choices in vending, food services and at fundraising events.
Consider the best possible strategy for your facility.
Look for grants and partners to support your efforts.
Monitor changes to assess your R.O.I.
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Healthy Choice Facility challenge
Try a 100% healthy concession day or event.
Re-evaluate your fundraising -- do an activity other than a bake sale.
Change your vending machines to mostly healthy choices.
Eliminate sugary beverages like pop from vending and concessions.
Offer healthy choices at meetings.
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Be remarkable. Make the healthy choice the easy choice for your community.
“People become really quite
remarkable when they start thinking
that they can do things. When they
believe in themselves they
have the first secret to success.”
- Norman Vincent Peale
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