Statuses, and tweets, and yaks! Oh my! Shane YoungJamie Laughner

The Social Media Rundown

• Social media is still on the rise • The next several slides will show

provide you definitions of various social media and provide data on their usage among relevant age categories

Facebook• “a social utility that connects people with friends and others

who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet” (Facebook, n.d.)

Stats• 18-29: 84%-87%• Some College: 75%-71%• College: 68%-74%

(Retrieved from Duggan, Ellison, Lampe, Lenhart, &Madden, 2015)

Twitter• “a cross between instant messaging and blogging that allows

users to send short (140-characters) updates” (Reuben, n.d.)

Stats• 18-29: 31%-37%• Some College: 18%-24%• College: 18%-30%

(Retrieved from Duggan, Ellison, Lampe, Lenhart, &Madden, 2015)

Instagram• “a fun quirky way to share your life with friends through a

series of pictures” (FAQ, n.d.)

Stats• 18-29: 37%-53%• Some College: 21%-31%• College: 15%24%

(Retrieved from Duggan, Ellison, Lampe, Lenhart, &Madden, 2015)

LinkedIn• “a social networking site designed specifically for the business

community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally” (What is LinkedIn, n.d.)

Stats• 18-29: 15%23%• Some College: 16%-22%• College: 13%-21%

(Retrieved from Duggan, Ellison, Lampe, Lenhart, &Madden, 2015)

Pinterest• “Pinterest is a place to discover ideas for all your projects and

interests, hand-picked by people like you” (What’s Pinterest, n.d.)

Stats• 18-29: 27%-34%• Some College: 20%-30%• College: 25%-32%

(Retrieved from Duggan, Ellison, Lampe, Lenhart, &Madden, 2015)

And many more!

Questions for the audience • Why is social media important in general? • Why is social media important to us as student affairs

practitioners?

Why is social media important?• Data trends are showing that social media usage is increasing• More of our students will be utilizing social media

• Institutions are increasingly utilizing social media as a means to reach out to engage students

• Social media is a coping mechanism for students who are undergoing transitions (first year students especially)

Transitions• Schlossberg’s Transition Theory• A transition is any event, or non-event that results in changed

relationships, routines, assumptions, and roles • Perception is important

• 4S Model• Situation• Self• Social Support• Strategies

Retrieved from Goodman, J. Schlossberg, N. and Anderson, M. (2006)

Social Support• Self belief is an important aspect in student success and

adjustment to college• Social media plays a factor in students self-belief

Retrieved from Deandrea, D., Ellison, N., Larose, R., Steinfield, C., & Fiore, A. (2012).

Why is social media important to us?•STUDENT DEVELOPMENT!

Social Media, Students, and Us• We need to meet students where they are• They are not really on Google Hangout, but are more likely to be

tweeting about OSU’s victory• Even when they are at a physical place they are not always there

(mobile phones)• Challenge and support extends outside the classroom• It doesn’t end at the login page• Cognitive dissonance can occur not just face to face, but through

a myriad of ways

Institutional responsibility• Most institutions have an online presence• How many of your offices have an online presence (Facebook,

Twitter, etc)? • How many of you interact with students on those platforms? • Institutions have a responsibility to respond to their students

Ways an institution/office can respond• Overt• Tweet/Comment Back

• Covert• Send an email or direct message to the student

Keep in mind• Keep it short and direct.• Employ data and stories.• Use strong but respectful language

References

• Deandrea, D., Ellison, N., Larose, R., Steinfield, C., & Fiore, A. (2012). Serious social media: On the use of social media for improving students' adjustment to college. The Internet and Higher Education, 15(1), 15-23. Retrieved January 15, 2015, from http://journals.ohiolink.edu/ejc/article.cgi?issn=10967516&issue=v15i0001&article=15_ssmotufisatc

• Duggan, M., Ellison, N., Lampe, C., Lenhart, A., & Madden, M. (2015, January 9). Social Media Update 2014. Retrieved January 15, 2015.

• Facebook. (n.d.). Retrieved January 15, 2015, from http://www.cs.utexas.edu/focs-partners/facebook

• FAQ. (n.d.). Instagram FAQ. Retrieved January 15, 2015.• Goodman, J. Schlossberg, N. and Anderson, M. (2006). Counseling adults in transition. Springer

Publishing: NY.• Reuben, R. (n.d.). The Use of Social Media in Higher Education for Marketing and

Communications: A Guide for Professionals in Higher Education. Retrieved January 12, 2015, from http://www.ciff.net/seminarioformanciononline/DocumentoSeminarioII.pdf

• What is LinkedIn? (n.d.). Retrieved January 15, 2015, from http://whatis.techtarget.com/definition/LinkedIn

• What's Pinterest. (n.d.). Retrieved January 15, 2015, from https://about.pinterest.com/en/whats-pinterest