STATUS OF EXCLUSIVE STORES IN INDIA

Submitted to:- Presented By:- Dr. Shekhar Trivedi Neeleshwari Singh

1210

PGDM (FULL TIME)2009-2011

CONTENTS

1. A new leaf in indian retailing

2. Top 10 retailers offering exclusive stores and their present status

EXAMPLES OF EXCLUSIVE STORES

3. Callaway to open exclusive shops in india

4. Callaway to invest more in india before break even

5. Fastrack to cross 50 exclusive stores by april 2010

6. Article: india's biba set to double stores /turnover us$126.4 mln by 2011.

7. Linen club fabrics from aditya birla group opens first exclusive showroom in

chennai

8. Article: puma aims for number 3 slot in india, to open exclusive stores

9. Woodland lines up rs 200 cr for expansion

10.New companies entering

A NEW LEAF IN INDIAN RETAILING

Today, topping the Global Retail Development Index for the third consecutive year as the most attractive market for retail investment, India has one of the most vibrant retail sectors in the world, where huge malls and supermarket chains co-exist with below-the-line traders.

Currently, there are 12 million retail outlets in India, which is estimated to triple by 2015. The 25 per cent projected increase in retail growth illustrates the strong fundamentals of the sector, which is expected to contribute to 22 per cent of India's GDP by 2010. The fastest growing segments in retail are, not surprisingly, wholesale cash-and-carry stores, supermarkets, and hypermarkets. Shopping malls are another growth segment, with over 100 malls in the country now and over 600 malls under construction - mostly in Mumbai, Delhi and other A1-class cities.

One of the key challenges of the Indian market is to build organised retail. Concepts like franchising are only now gaining currency, and I recall the tremendous effort that had to be put in even in the late '90s to build a fashion retail chain through international franchises.

The mindset of the typical Indian customer, however, has shifted over the years. Today, global brands have high visibility and awareness among urban customers, who drive the organised retail sector.

This change was relatively slow and has only hastened now with the economy gaining momentum. Reports show that the retail sector grew from US$198 billion in 2001 to US$226 billion in 2005 - a modest 14 per cent growth. However, the organised retail sector grew by 93 per cent from US$3.96 billion to US$7.68 billion in the same period, though its share of the total grew modestly from 2 per cent to 3.4 per cent.

It is estimated that in the next three years, over US$560 million will be invested in retail sector expansion in the country - resulting in 50 hypermarkets, 305 large department stores, 1,500 supermarkets and 10,000 exclusive retail showrooms. At least one-third of the multi-brand outlets are projected to be converted to exclusive outlets.

SOURCE- INTERNET http://www.indiaretailing.com/New_Leaf.asp

Retailing sector is the second largest employer in the country with almost over 12 million retail outlets in India and only 4% of them being larger than 500 square feet in size. Although retailing in India is fairly fragmented, organized retailing is gaining momentum rapidly growing at almost 25-30% per annum and is forecasted to touch a figure of Rs I,50,000 crore by 2010. The economy is projected to grow at 8.1% in 2005-2006 having grown at a steady pace of around 6% over the last 10 years.

Organized retailers are the contemporary formats by which shoppers have the edge of a world class shopping experience. Fine examples of these formats are Pantaloon, Shoppers Stop and Trent. Organized retail may broadly be classified into the following formats-

Malls The largest form of organized retiling today. Malls are located mainly in metro cities, in proximity to urban outskirts, this format ranges from approximately 60,000 sq ft to 7,00,000 sq ft and above. They lend an ideal shopping experience with an amalgamation of product, service and entertainment, all under a common roof.

Hypermarkets They are typically large, starting from 40,000sq. ft plus are usually located outside the city limits. This format comprises of a multiple division layout, and usually has an" industrial- look" interior. Hypermarkets generally provide daily necessities and grocery like items. Pricing is competitive and they also offer volume discounts.

MBO's Multi Brand outlets, also known as Category Killers, offer several brands across a single product category. These usually do well in busy market places and Metros.

Super Markets Large self service outlets, catering to varied shopper needs are termed as Super markets. These are located in or near residential high streets. These stores today contribute to 30% of all food & grocery organized retail sales. Super Markets can further be classified in to mini supermarkets typically 1,000 sq ft to 2,000 sq ft and large supermarkets ranging from a size of 3,500 sq ft to 5,000 sq ft. having a strong focus on food & grocery and personal sales.

Discount Stores As the name suggests, discount stores or factory outlets, offer discounts on the MRP through selling in bulk reaching economies of scale or excess stock left over at the season. The product category can range from a variety of perishable/ non perishable goods.

Convenience Stores These are relatively small stores 400-2,000 sq. feet located near residential areas. They stock a limited range of high-turnover convenience products and are usually open for extended periods during the day, seven days a week. Prices are slightly higher due to the convenience premium.

Departmental Store Large stores ranging from 20000-50000 sq. ft, catering to a variety of consumer needs. Further classified into localized departments such as clothing, toys, home, groceries, etc.

Exclusive Store Ranging from a size of 500 sq ft to 5,000 sq ft. & above, this format is owned/ managed by the Company or through its franchise. These can offer single brand as well as multiple bands.

Specialty Store These formats focus on a specific product category, Medium sized layout in strategic location. Specialty stores provide a large variety base for the consumers to choose from.

SOURCE- INTERNET http://ezinearticles.com/?Indias-Retail- Evolution&id=1093967

TOP 10 RETAILERS OFFERING EXCLUSIVE STORES AND THEIR PRESENT STATUS

The Indian retail industry is valued at $270 billion, with organised retail cornering 4.5 %. The

organized pie is expected to see a growth at a CAGR of 37 % (India Retail Report 2007)

 

Source: India Retail Report Top players

1. Pantaloon Retail:

It is headquartered in Mumbai with 450 stores across the country employing more than 18,000 people. It can boast of launching the first hypermarket Big Bazaar in India in 2001. An all-India retail space of 5 million sq. ft. which is expected to reach 30 mn by 2010. It is not only the largest retailer in India with a turnover of over Rs. 20 billion but is present across most retail segments - Food & grocery (Big bazaar, Food bazaar), Home solutions (Hometown, furniture bazaar, collection-i), consumer electronics (e-zone), shoes (shoe factory), Books: music & gifts (Depot), Health & Beauty care services (Star, Sitara and Health village in the pipeline), e-tailing (Futurbazaar.com), entertainment (Bowling co.)

One of their recent innovations include e-commerce’ hybrid format of ’small’ shops , the area for these stores will be 150 sq. ft. fitted with 40 digital screens. Customers will be encouraged to

browse through the entire range of products on digital screen. They will be able to place the order, the delivery of which will be arranged by the shop to their homes within a few hours

2. K Raheja Group

They forayed into retail with Shopper’s Stop, India’s first exclusive store in 2001. They have signed a 50:50 joint venture with the Nuance Group for Airport Retailing. Shoppers Stop has 7, 52, 00 sq ft of retail space with a turnover of Rs 6.75 billion.

The first Hypercity opened in Mumbai in 2006 with an area of 1, 20,000 sq. ft. clocking gross sales of Rs. 1 bn in its first year.

Crossword brand of book stores, Homes stop a store for home solutions, Mothercare a concept stocking merchandise related to childcare are also owned by them. Recently, Raheja’s have signed an MoU with the Home Retail Group of UK to enter into a franchise arrangement for the Argos formats of catalogue & internet retailing.

The group has announced plans to establish a network of 55 hypermarkets across India with sales expected to cross the US$100 million mark by 2010.

3. Tata group:

Established in 1998, Trent - one of the subsidiaries of Tata Group - operates Westside, a lifestyle retail chain and Star India Bazaar - a hypermarket with a large assortment of products at the lowest prices. In 2005, it acquired Landmark, India's largest book and music retailer. Trent has more than 4 lakh sq. ft. space across the country. Westside registered a turnover of Rs 3.58 mn in 2006.

Tata’s has also formed a subsidiary named Infiniti retail which consists of Croma, a consumer electronics chain. It is a 15000-17000 sq. ft. format with 8 stores as of September 2007.

Another subsidiary, Titan Industries, owns brands like “Titan”, the watch of India has 200 exclusive outlets the country and Tanishq, the jewellery brand, has 87 exclusive outlets. Their combined turnover is Rs 6.55 billion.

Trent plans to open 27 more stores across its retail formats adding 1.5 mn sq ft of space in the next 12 DLF malls.

4. RPG group:

One of the first entrants into organised food & grocery retail with Foodworld stores in 1996 and then formed an alliance with Dairy farm International and launched health & glow (pharmacy &

beauty care) outlets. Now the alliance has dissolved and RPG has Spencer’s Exclusive,Hyper, Super, Daily and Express formats and Music World stores across the country.RPG has 6 lakh sq. ft. of retail space and has registered a turnover of Rs 4.5 billion in 2006.

It is planning to venture into books retail, with the launch of its own bookstores “Books and Beyond” by the end of 2007. An IPO is also in the offering, with expansion to 450+ MusicWorld, 50+ Spencer's exclusive outlets covering 4 million sq. ft. by 2010.

5. Landmark group:

were launched in 1998 in India. Lifestyle is spread across six cities, covering 4.6 lakh sq. ft. with a turnover of Rs 3.5 billion in 2005. A new division named Lifestyle International has emerged for their international brands business comprising Bossino, Kappa and Springfield in their portfolio.

Their retail mix includes Home solutions (Home centre), fashion (lifestyle, landmark International), value retailing (max retail), hypermarkets & supermarkets (Max), kids entertainment (Funcity).

They plan to invest Rs. 300 crores in the next two years to expand on Max chain, and Rs 100 crores on Citymax 3 star hotel chain. They have already instituted a separate company christened Citymax Hotels (India).

6. Piramal Group

In September 1999, Piramal Enterprises announced their arrival into retail with the launch of three retail concepts: India's first true shopping mall of international standards, called Crossroads; a lifestyle department store named Piramyd Megastore; and a family entertainment centre known as Jammin. Piramyd Megastore and Jammin were anchor tenants for Crossroads (recently sold to Pantaloon for Rs 4 billion). In 2001, the group entered the business of food & grocery retail with the launch of TruMart supermarkets in Pune.

They have around 18 TruMart stores covering 1.90 lakh sq. ft. registering a turnover of Rs 37.6 mn in 2005. Piraymd Megatsore’s contributes more than 70 % to their retail mix with a turnover of Rs 112.8 mn. They plan to open 150 stores covering 75 mn sq ft of retail space in the next 5 years.

7. Subhiksha

Subhiksha is a Chennai-based, decade old, no frills, food, grocery, pharma and telecom, discount retail chain. ICICI Venture Capital holds 24% in the equity capital of Subhiksha. It has more than 500 stores across the country covering a retail space of more than 1 million sq ft with a registered turnover of Rs 3.34 bn in 2006. It has a planned investment of Rs.300 crores to ramp up its operations to 1200 stores by 2008.

New but potential BIG players

8. Bharti-Walmart

Their plans include US$ 7 bn investment in creating retail network in the country including 100 hypermarkets and several hundred small stores. They have signed a 50:50 percent joint venture agreement with Walmart. Wal-Mart will do the cash & carry while Bharti will do the front-end.

9. Reliance

India’s most ambitious retail plans are by reliance, with investments to the tune of Rs. 30,000 cr ($ 6.67 bn) to set up multiple formats with expected sales of Rs 90,000 crores ($20 bn) by 2009-10.

There are already more than 300 Reliance Fresh stores and the first Reliance Mart Hypermart has opened in Ahmedabad. The next ones are slated to open at Jamnagar, followed by marts in Delhi / NCR, Hyderabad, Vijaywada, Pune and Ludhiana.

10. AV Birla Group

They have a strong presence in apparel retailing through Madura garments which is subsidiary of

Aditya Birla Nuvo Ltd. They own brands like Louis Phillipe, Van Heusen, Allen Solly, Peter England, Trouser town and opening their exclusive outlets.

In other segments of retail, AV Birla Group has announced investment plans of Rs 8000 - 9000 crores in the first 3 years till 2010.

The acquisition of Trinethra (food & grocery) chain in the south has moved their tally to 400 stores in the country. Their “More” range of 15 supermarkets are slated to open at Nashik, Pune and other tier II cities in Western India in 2007.

SOURCE- INTERNET www.chilibreezecom/articles_various/top-10-retailers.asp#a

After reading the above matter it can be easily concluded that Retail sector in Indiais booming like anything and contributing to a great extend in increasing the GDP.The above mentioned retailers are planning to expand their segments through exclusive stores, hyper markets, chain stores departmental stores etc. Moreover they are trying to deliver best to its customer by providing best products and best services.

For example:

Pantaloons introducing e-commerce hybrid format of small shops in which delivery to customers will be done at home.

Mothercare concept by K.Rheja Group

RPG Group opening Spencer’s Exclusive, Hyper, Super, daily & express formats across the country.

Aditya Brila Group opening its new apparel exclusive showroom.

But my main emphasis is only on “ EXCLUSIVE STORES AND ITS PRESENT STATUS IN INDIA ’’

EXCLUSIVE STORE

Ranging from a size of 500 sq ft to 5,000 sq ft. & above, this format is owned/ managed by the Company or through its franchise. These can offer single brand as well as multiple bands.

India is Becoming an attractive center for exclusive retail stores, this is supported by various examples given below:-

CALLAWAY TO OPEN EXCLUSIVE SHOPS IN INDIA

NEW DELHI: Global golf equipment major Callaway on Friday said it will open exclusive stores in India as it expands product portfolio here.

"The plan is to open first pilot store in India by March next year and expand further depending on the market demand," Callaway Country Head (India) Vivek Mehta said.

Currently, the company sells its products such as golf clubs, balls and accessories under Callaway Golf, Odyssey, Top-Flite and Ben Hogan brands at around 40 multi-brand stores across the country.

Commenting on the product range expansion, Mehta said the company is introducing premium labels such as Legacy and Razr in India ahead of launches in other developed markets. Callaway has also launched a range of equipment under Warbird brand that has been developed for beginners in the game of Golf.

SOURCE-NEWSPAPER ARTICLE –

PTI,Dec 11, 2010, 05.28am IST

http://articles.economictimes.indiatimes.com/2010-12-11/news/27568239_1_vivek-mehta-razr-golf-clubs

SUPPORTED ARTICLE FOR THE ABOVE

CALLAWAY TO INVEST MORE IN INDIA BEFORE BREAK EVEN

Identifying India's potential as one of the top three markets in Asia for it, golf equipment maker Callaway Golf Co today said it will continue to invest in the country for the next 3-5 years before it looks to break even here.

"We will continue to invest in India for the next 3-5 years," Callaway Golf Company President (International) Thomas T Yang told PTI when asked by when the Indian operations would break-even. While he did not divulge the size of investments that the company is putting in India, Yang said the country has the potential to be one of the top three markets in Asia for the company.

"Currently Japan, Korea and South East Asian Countries put together enjoy the top three slots in Asia region for Callaway in terms of revenues," Yang said.

However, in the foreseeable future, may be in the next 5-10 years, India could be one of them, he said.Currently, the company sells golf clubs, balls and accessories under Callaway Golf, Odyssey, Top-Flite and Ben Hogan brands at around 40 multi brand stores situated in golf courses across the country.It plans to set up exclusive stores from March this year, besides introducing the entire range of global accessories and merchandise here.

In India the total market for golf equipment is estimated to be around Rs 35 crore, of which the company claims to have about 25 per cent share currently.

SOURCE- NEWSPAPER ARTICLE – NEWSPAPER- BUSINESS STANDARD

Press Trust of India /  January 19, 2011, 13:22 IST

www.business_standard.com/india/news/callaway-to-invest_-more-in-india-before-break even/122698/

As the retail sector is flushing in India and companys are looking forward to enter in this sector. Callaway Golf Co is also finding a great potential in INDIA to invest and to open a new exclusive store, this is supported by the latest article published in BUSINESS STANDARD.

FASTRACK TO CROSS 50 EXCLUSIVE STORES BY APRIL 2010

Fastrack, a fashion accessories brand from Titan Industries Ltd, is mulling to take the number of its exclusive stores to 50 across the country by April 2010, majority of them through franchise model.According to Fastrack vice president and head Ronnie Talati, most of the outlets would be operated on franchise model with an investment of Rs 40-50 lakh, and a floor space of 400sqft

“Since the launch of our first exclusive Fastrack store in Pune, the brand has received tremendous response in Vizag, Chennai, Bangalore, Bhubaneshwar, Thane and Nashik with Fastrack stores. With the launch of new stores at Begumpet and Himayatnagar in Hyderabad, we now have 13 Fastrack exclusive stores and seven kiosks,” Talati added.

The perspective plan envisages setting up of 50 stores in the country by April 2010 and then expands this further to a chain of over 100 outlets by next year. “We have set up a few of these stores as demonstration points and receive enquires for new stores. In fact, several of the dealers of Titan stores are keen to set up Fastrack stores,” Talati told reporters on the launch of two new stores in Hyderabad.

“Finding a right place to set up a store is a key challenge for us. Once we do so, we are able to roll it out soon. The choice of location of a store is also dependent on how fast we can secure a property. With the slowdown in the real estate market, we see opportunities. However, finding a store of 400 to 600 ft in larger malls takes time,” said Talati.

The brand, whose mainstay is watches and sunglasses, forayed into accessories like belts, hats and bags this year and expects to reach a sales figure of Rs 360 crore with a growth rate of 25 per cent over last year.

“With the expansion of products in the Fastrack stores, covering accessories, most stores are breaking even within the very first year of operation as against our initial estimates of two years. The sales revenues from accessories would contribute 15-20 per cent to our revenues over the next five years," said Talati.

The brand would roll out more designs and models of various accessories like bags, belts, and leatherettes every month, Talati said, adding that they have no intention of bringing foreign brands to India.

SOURCE-INTERNET - http://indiafranchiseblog.blogspot.com/2010/01/fastrack-to-cross-50-exclusive-stores.html

Titan’s Fasttrack is experiencing a tremendous response in INDIA and is growing at its fast pace. Earlier company opened its outlets in Pune, Chennai, Bangalore, Bhubaneshwar, Thane and Nashik and got a very good response thus the company was looking forward to open 50 more exclusive stores by 2010. Therefore we can say that people are liking the concept of exclusive stores in India.

Article: INDIA'S BIBA SET TO DOUBLE STORES /TURNOVER US$126.4 MLN BY 2011.

NEW DELHI, April 15 Asia Pulse - Indian ethnic-wear brand Biba plans to double its exclusive stores across the country to over 100 as it targets revenue of Rs 5 billion (US$126.4 million)in the next three years.

"Currently, we have 53 exclusive stores and we would double these to 110 by 2010, besides strengthening our distribution network. We are also working on plans to foray into the international market," Biba Apparels Director Sanjay Bindra said.

The company, which clocked a turnover of Rs 870 million last fiscal, is looking at Rs 15 billion earnings this year. It hopes to increase the income to Rs 3 billion by 2010 and Rs 500 crore by 2011 through its 

SOURCE-MAGAZINE- Article from: AsiaPulse News 

Article date: April 15, 2010

http://www.highbeam.com/doc/1G1-177858054.htm l

This article is emphasizing that BIBA apparels exclusive stores are very much liked due to its exclusivity IN INDIAN ETHIC WEAR and thus it is looking forward to increase its revenue by 500 cr.

LINEN CLUB FABRICS FROM ADITYA BIRLA GROUP OPENS FIRST EXCLUSIVE SHOWROOM IN CHENNAI

Chennai, India, 18 September 2010: Linen Club Fabrics — the premium brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened their first exclusive showroom  This is the 35th exclusive showroom of Linen Club Fabrics in India. Celebrated Bollywood actor Mr. Kabir Bedi inaugurated the showroom in the presence of Mr. S. Krishnamoorthy, President, Textile Division,  Aditya Birla Group.

This exclusive showroom offers a wide range of linen fabrics and ready-to-wear garments. In fabrics, Linen Club offers pure linen to exotic linen blends, printed and embroidered linen fabrics to dress men, women and children. These fabrics can be used in shirts trousers, suits, kurta-pyjamas, skirts, tops, suits, jacket etc. In the ready-to-wear category, Linen Club offers shirts, trousers, jackets and suits. Linen Club’s newest offering also includes accessories such as stoles, laptop bags and scarves.

“For all you trend-setters, the fashion statement this season is to dress in linen”, says style guru Rohit Bal, who endorses Linen Club Fabrics and is a Linen Club Fabrics loyalist. He goes on to add, “This wonderful gift of nature, linen fabric, is extremely suitable for the climate of Chennai.  Linen is the most comfortable, skin-friendly fabric that is made of flax fibre imported from France and Belgium Its distinctive look and skin-friendliness sets linen apart from other contemporary fabrics. It is also anti-bacterial by nature. With a moisture absorption capacity that is twice that of  cotton, linen fabrics keep you cool in summer and warm in winter”, concludes Rohit Bal.

Mr. S. Krishnamoorthy, President, Textiles, Aditya Birla Group, stated, “Linen Club from Jayshree Textiles is India’s finest fabric brand that is highly regarded in the market. Linen Club is popular with the leading garment brands of India such as Colour Plus, Louis Phillipe, Van Heusen, Allen Solly, Wills Lifestyle, Park Avenue, Benetton, Blackberry’s, Levi’s, Freelook, Arrow, Zodiac, Pepe Jeans etc.  Mr. Abhey Nair, Senior Vice President, Textile, Aditya Birla Group, added, “The idea is to strategically coincide this launch with the festive season ahead. We promise to bring the best of our collection to Chennai to make this exclusive showroom a preferred destination for linen lovers.”

SOURCE- INTERNET

http://www.indiaprline.com/2010/09/21/linen-club-fabrics-from-aditya-birla-group-opens-first-exclusive-showroom-in-chennai/

This store offers ready to wear garments.The popularity of linen among consumers is growing by the day. The opening of this exclusive linen showroom is a big step forward for natural fabric lovers in Chennai.

Article: PUMA AIMS FOR NUMBER 3 SLOT IN INDIA, TO OPEN EXCLUSIVE STORES.

MUMBAI, April 3 Asia Pulse - Aiming to position itself as the number three brand in sportslifestyle sector in the Indian market, German company Puma on Friday said it would open exclusive stores in the country starting from the second quarter of 2006.

"Our primary aim would be to establish the presence of our brand in India and then look into the financial performances," Puma's general manager in charge of Eastern Europe, the Middle East and Africa, Martin Bowen, who was here to announce the launch of some products, told reporters here.

However, he declined to divulge the market share it aimed to grab.

Puma opened its 100 per cent subsidiary in …

SOURCE- MAGAZINE-Article from: AsiaPulse News 

Article date: April 3, 2006

http://www.highbeam.com/doc/1G1-144023725.html

PUMA TO OPEN 100 OUTLETS IN 4 YEARS

Puma Sports India Ltd, which launched new stores across India this year, plans to become the most `desirable sports lifestyle brand' in India and revamp a market, which is long overdue for a makeover, according to Mr Rajiv Mehta, the Managing Director of Puma Sports India Pvt Limited. He said Puma's dual characteristics of being "a strong product coupled with a fun experience will make a style statement in the sports lifestyle market in the country creating a league of its own." Puma will offer new products to consumers over four seasons in the calendar year.

Puma promises to offer a wide range of apparel and accessories in a completely novel and unique environment through its exclusive branded store. Done in the official colors of Red and White and spread over a sprawling fifteen hundred square feet, the store houses the entire international collection of Puma apparels, shoes and accessories. Apart from the sports performance products, the store caters to a new product range. The new product range will be available through “Motorsport”, “Moto”, “Golf”, “Yoga/Lounge” and “Beach Wear” collections. Besides this, Puma will also offer new products and colorways to consumers over four seasons in a calendar year. Being the official licensees for Ferrari and B.M.W, this PUMA store will also host a range of these branded shoes, apparels, accessories

Puma, the $2.6 billion, German, sporting goods major, which already has exclusive outlets in Bangalore, Chennai and Delhi, plans to open 100 more outlets by 4 years. Puma wants to become the most desirable sports lifestyle brand in the country and with a view to garner a substantial share of the Rs 800 crore sports goods market, growing at 20% per annum, it wants to open a total of 100 outlets, each having a retailing space of 1,200 sq.ft., at an estmated investment of about Rs 40 crore, according to a report in the Business-Standard.

To popularise its brand identity, Puma is planning to soon appoint a young and promising cricketer brand ambassador. (Currently Sourav Ganguly)

Puma will also have shop-in-shops at various MBOs, where customers could get the same shopping experience as in their own stores. Puma, also plans to market through Metro Cash and Carry’s distribution centres in the country.

SOURCE- BLOG:- Thursday, October 4, 2007Posted by Prahlad(Peggy) Krishnamurthi

PUMA is looking forward to be the third largest brand in sportslifestyle sector in the Indian market by opening exclusive stores which will offer a strong product coupled with a fun experience that will make a style statement in the sport and creating a league of its own. Puma promises offer new products to consumers over four seasons in the calendar year making it different from the other sports shoe company.

WOODLAND LINES UP RS 200 CR FOR EXPANSION

Footwear company Woodland will invest up to Rs 200 crore in the next 12 months to add 75 more stores in the country, besides hiking its production capacity as it looks to cash in on the retail boom.  Woodland Shoes Managing Director Harkirat Singh told PTI that by 2008, the company plans to open 70-75 exclusive retail stores in metros and tier-I cities to take the total to 240 stores across India.  “Each new store will require an investment of Rs 2-3 crore and thus we would be spending up to Rs 200 crore in setting up new exclusive stores across the country,” said Singh.  The company is also ramping up production capacity to 10,000-12,000 pairs a day from the current 6,000 pairs a day.  “We have set up five new manufacturing facilities in Uttarakhand and Himachal Pradesh to cater to the increased demand. The new units may be ready by 2007-end,” he added.  With the benefit of higher capacities kicking in, he said the company expects to cross Rs 500 crore turnover in the next two years.  “We have crossed Rs 250-crore turnover in the last financial year and we are expecting a growth of more than 35 per cent in next two-three year. Growing at this rate, we would achieve the turnover of Rs 500 crore by the end of 2009-10 financial year,” he said.  He, however, said the company expects its apparel segment to be the prime growth driver. It currently accounts for 30 per cent of the company’s total topline.  “The growth in the apparel segment is growing at a faster pace and it would be contributing to 50 per cent of our turnover in the next two years,” Singh added.  Woodland plans to increase its product range in the apparel segment of both menwear and womenwear and is launching an array of new products in the coming season.  The company presently spends Rs 5 crore annually on advertisements and is going to increase promotional budget to 10 crore in the next year.

SOURCE-

Press Trust Of India / New Delhi November 05, 2007

Sunday, Mar 13, 2011

As the company knows that the exclusive retail stores are doing very well in the Indian market therefore it plans to open its new stores in various other areas of Indian in diversified sector like apparels.

NEW COMPANIES ENTERING

From the entire matter collected I came to the conclusion that the concept of EXCLUSIVE RETAIL STORES is very much in demand and is growing at a fast pace, therefore many companies are looking forward to launch their products by opening new exclusive stores. Below mentioned are some of the latest new companies which have entered in this field:-

The Himalaya Optical Co.

Himalaya Optical is one of the largest optical retail chains in India. Since its inception in 1935,

Himalaya Optical has been one of the dynamic retail chains in this business. Himalaya Optical

has 51 outlets spread across 25 cities. Pioneering the concept of exclusive showrooms, at an

early part of its business, Himalaya has always put forward quality and customer service as its

business mantra. Himalaya today conjures up a wide range of frames and sunglasses from

bargain bins to high end brand names.

Khadim India Ltd.

Walking with the nation for 45 years, Khadim’s has grown from strength to strength and today it

stands as a second largest organized national footwear retailer as per the no of exclusive retail

outlets, with over 580 stores spread over 21 states across India under the able leadership of the

Managing Director, Mr. Siddhartha Roy Burman.

Moustache International Private Limited

300 Moustache is a leading denim brand of renowned national and international repute, and is

backed by nearly three decadesof experience. Moustache Brand today holds 78 exclusive outlets,

500+ Multi Brand Outlets and is present in almost all Large Format stores such as Shoppers

Stop, Central, Pantaloon, Reliance, Prateek Lifestyle ( Coupon ) and Brand Factories across the

country. Moustache has a strong presence in the Middle East and is a major supplier to several

department stores. The brand has recently opened five boutiques in New York. The brand is also

available in California and Chicago.

SOURCE- MAGAZINE- EAST INDIA RETAIL SUBMIT 2011

Jan-7 to 8 2011

http://www.eastindiaretailsummit.com/partners11.asp

REFERENCES

1. A new leaf in indian retailing

SOURCE- INTERNET http://www.indiaretailing.com/New_Leaf.asp

SOURCE- INTERNET http://ezinearticles.com/?Indias-Retail-Evolution&id=1093967

2. Top 10 retailers offering exclusive stores and their present status

SOURCE- INTERNET www.chilibreezecom/articles_various/top-10-retailers.asp#a

EXAMPLES OF EXCLUSIVE STORES

3. Callaway to open exclusive shops in india

SOURCE-NEWSPAPER ARTICLE –

PTI,Dec 11, 2010, 05.28am IST

http://articles.economictimes.indiatimes.com/2010-12-11/news/27568239_1_vivek-mehta-razr-golf-clubs

4. Callaway to invest more in india before break even

SOURCE- NEWSPAPER ARTICLE – NEWSPAPER- BUSINESS STANDARD

Press Trust of India /  January 19, 2011, 13:22 IST

www.business_standard.com/india/news/callaway-to-invest_-more-in-india-before-break even/122698/

5. Fastrack to cross 50 exclusive stores by april 2010

SOURCE-INTERNET - http://indiafranchiseblog.blogspot.com/2010/01/fastrack-to-cross-50-exclusive-stores.html

6. Article: india's biba set to double stores /turnover us$126.4 mln by

2011.

SOURCE-MAGAZINE- Article from: AsiaPulse News 

Article date: April 15, 2010

http://www.highbeam.com/doc/1G1-177858054.htm l

7. Linen club fabrics from aditya birla group opens first exclusive

showroom in Chennai

SOURCE- INTERNET

http://www.indiaprline.com/2010/09/21/linen-club-fabrics-from-aditya-birla-group-opens-first-exclusive-showroom-in-chennai/

8. Article: puma aims for number 3 slot in india, to open exclusive stores

SOURCE- MAGAZINE-Article from: AsiaPulse News 

Article date: April 3, 2006

http://www.highbeam.com/doc/1G1-144023725.html

SOURCE- BLOG:- Thursday, October 4, 2007Posted by Prahlad(Peggy) Krishnamurthi

9. Woodland lines up rs 200 cr for expansion

SOURCE-

Press Trust Of India / New Delhi November 05, 2007

Sunday, Mar 13, 2011

10.New companies entering

SOURCE- MAGAZINE- EAST INDIA RETAIL SUBMIT 2011

Jan-7 to 8 2011

http://www.eastindiaretailsummit.com/partners11.asp

l