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StatisticalAnalysisReport

Survey onPreference ofOMC byconsumers inKarachi


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Contents

Contents ............................................................................................................................... 2

............................................................................................................................................. 2

LETTER OF AUTHORIZATION ...................................................................................3

ACKNOWLEDGMENT ..................................................................................................4EXECUTIVE SUMMARY ............................................................................................. 5

SURVEY ..........................................................................................................................6

COMPARISON BETWEEN MALES AND FEMALES: .............................................17CONCLUSION: .............................................................................................................20

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LETTER OF AUTHORIZATION

9th July, 2008

Dear Reader,

We have been authorized by Mr. Zaki Rashidi, to carry out a survey on the consumer

preference of Oil Marketing Companies in the Karachi. This survey has a sample size of

102. The analysis has enhanced our knowledge of the concepts which were discussed

during the lectures by the teacher.

The report has to be submitted on 9th July, 2008. This report is supported by information

from the questionnaires filled by different people and their analysis by the course which

was taught to us by Mr. Zaki Rashidi.

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ACKNOWLEDGMENT

Initially, we would thank Almighty Allah, for giving us the strength and determination to

be able to work thoroughly to complete this project to a certain required level of

expectancy; with out his help it would have been possible for me to achieve such a

countless report.

We would specially like to thank Mr. Zaki Rashidi who helped us through out this

project. He guided and thoroughly explained what we needed to do and played an

important role in helping us complete this task. We really appreciated every time you

gave us the push in order to motivate us to complete this task.

We would also like to thanks our family who supported us through out this project.

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EXECUTIVE SUMMARY

The following survey was conducted to check consumers preference over the oil

marketing companies in Karachi. Our survey sample was of 102 people belonging to

different areas in Karachi. The following survey gives us a complete idea of which OMCis leading the other and what factors are considered the most when the consumers seek

their OMC for their vehicles.

This survey can be useful to improve the sales of the OMCs products as it can help

OMCs to choose their target audience and how to make them their customers byproviding the right service.

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SURVEY

Q: Age?

Mean: 1.30392

Median: 1Mode: 1

Variance: 0.45127

SD: 0.67177

From the above mentioned data, we have come to assess that most of our sample falls

under the 18-25 age bracket (78%) and thus it can be noted that our data is a bit biasedtowards the younger generation and the younger age bracket.

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Q: Gender?

It is further noted that most of the sample consists of the male gender of the population

(57%).

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Q: Which type of vehicle do you own?

Our survey had both cars and motorbikes

Mean: 1.13725

Median: 1Mode: 1

Variance: 0.11959

SD: 0.34582

As this questionnaire consists of many people from the 18-25 age bracket, our sample

consists of many individuals who drive cars, and the mean, median and mode confirms

our assessment.

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Q: Which oil marketing company do you prefer the most?

Our sample had five choices having Caltex, PSO, Shell, Total and others. The respectiveanalysis is shown in the chart below.

Mean: 2.35294

Median: 2Mode: 2

Variance: 0.78509

SD: 0.88605

This analysis shows that most of our sample visit PSO (51%), followed by Shell (27%),

Caltex (13%), Total (6%) and others (3%). Our previous knowledge was that Shell was

the favorite pump amongst the population, but through the questionnaires we have found

out that PSO is the most widely used. This was a surprising new fact for us.

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Q: What type of fuel do you use in your vehicle?

Mean: 1.73529

Median: 2Mode: 2

Variance: 0.33518

SD: 0.57895

Most of the population uses CNG (63%), which was expected followed by petrol (35%)

and diesel (2%). This did not come as a surprise to us as due to the sharp increase is

petrol prices over the last year, we expected many people to have shifted to CNG andthrough our questionnaires we have proven this fact. Diesel continues to be the least used

oil and this can also be due to the fact that most of our questionnaires were filled by

people using cars.

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Q: What other services do you use at the petrol stations?

The following shows that tyre change and oil change have more preference amongst theconsumers. Leaving carwash and retail stores a second priority while choosing an OMC.

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Q: What mode of payment do you use?

Mean: 1.2549

Median: 1

Mode: 1Variance: 0.37003

SD: 0.6083

As expected, the majority of the population used cash (83%) as their means of transaction

followed by company cards (9%) and credit (8%). The mean, median and mode confirm

our analysis as the most common means of transaction is cash (1).

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Q: Do you own company cards of oil marketing company?

Mean: 1.76238Median: 2Mode: 2

Variance: 0.18297

SD: 0.42775

Only 24% of the population owns company cards and the mean (1.76), median (2) andmode (2) prove this. 1 being yes and 2 being no.

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Q: Which company has the best line of lubricants?

Mean: 1.71835

Median: 1Mode: 1Variance: 0.66743

SD: 0.81697

As far as the best line of lubricants is concerned, Shell got the majority of ticks(51%),

followed by PSO(26%) and Caltex(23%)the mean(1.72), median(1) and mode(1) prove

our assessment. Shell being 1, PSO being 2 and Caltex being 3.

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Q: What factors are important to you at your preferred petrol station?

Location (almost60%) and Quality (65%) are the most important factors that are

preferred by the population and customer service, company name, environment andperformance of equipment are mostly ignored by most of the population.

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Q: Which companys advertisement do you recall the most?

Mean: 2.55882

Median: 3

Mode: 3Variance: 1.69453

SD: 1.30174

From the above mentioned data, the sample recalled the Shell advertisements the most

(36%), followed by PSO (26%), Caltex (22%) and Total (1%). Nearly 15% hadnt evenseen any advertisements.

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COMPARISON BETWEEN MALES AND

FEMALES:

Q1: Which oil marketing do you prefer the most?

Male

Mean 2.34483SD: 0.96521

CV: 41%

Female:

Mean: 2.36364SD: 0.78031CV: 33%

This shows that that for females the data is less dispersed and for males it is more

dispersed since CV for females is lesser than for males.

Q2: What type of fuel do you use in your vehicle?

Male:

Mean: 1.63793SD: 0.55245

CV: 33.7%

Female:

Mean: 1.86364

SD: 0.59419CV: 31%

This shows that that for females the data is less dispersed and for males it is moredispersed since CV for females is lesser than for males.

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Q4: What mode of payment do you use?

Male:

Mean: 1.22414

SD: 0.62248

CV: 50.85%

Female

Mean: 1.29545SD: 0.59375

CV: 45.8%



Q5: Do you own company cards of any OMC?

Male:

Mean: 1.80702SD: 0.39815

CV: 22.03%

Female:

Mean: 1.70455

SD: 0.46152CV: 27.10%

This shows that that for males the data is less dispersed and for females it is moredispersed since CV for males is lesser than for females.

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Q6: Which lubricant do you prefer?

Male:

Mean: 1.8

SD: 0.86923

CV: 48.30%

Female:

Mean: 1.60976

SD: 0.7375CV: 45.80%



Q8: Which companys advertisement do you recall the most?

Male:

Mean: 2.43103SD: 1.33918

CV: 55%

Female

Mean: 2.72727

SD: 1.24571CV: 45.67%

This shows that that for females the data is less dispersed and for males it is moredispersed since CV for females is lesser than for males.

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CONCLUSION:

The following survey shows that the preference of consumers over OMC products is vast

in some cases while very concise in some. The sample size mainly lies between the ages

of 18-25. Most of them are males. As the prices of petrol are on hike, most of them arecompressed natural gas consumers.

Our stats show that most of the consumers seek their petrol from PSO as compared to

other OMCs. When asked how these consumers choose their stations most of them chosebecause of the tyre and retail shops.

In Pakistan many of the people dont prefer plastic money so cash basis transactions areused on the OMCs.

On the other hand Shell is the market leader of the lubricant line as most of the people gofor Shell lubricants.

Location and quality are other two factors in the preference by consumers of the OMCwhen filling up their vehicles fuel tanks.

Shell also leads in advertisements as people recall it more as compared to other OMCs.

Hence the analysis shows that PSO and Shell are the market leaders of the OMC in

Karachi.

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