statistics and crm system
TRANSCRIPT
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STATISTICS AND CRM SYSTEM Developed for Poker Rooms
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Main Features of the System • Enhances the Entraction’s back office reporting • Gives to poker room management daily snapshot • Gives the strength of controlling promo costs • Gives to affiliates proper picture of players
perfomance • Gives to players motivation to be loyal • Replaces manual job of daily contacting the
players • Saving time on site content editing • Connecting site to social networks • …and many more…
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Main Modules of the System • Core backoffice data import module • Affiliate commission reporting and calculations module • Players performance statistics and analytics module • Customized promotions creation and tracking module • CRM: Intelligent players events lettering module • CRM: Players levels module • CRM: Promo budgeting module • Site content rss export to social networks module • Facebook fangroup applications • iPhone and Android players application
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Core Data Import and Report • The system downloads everyday’s figures from BO • Players DB is kept on owner’s protected server • The system provides the data for any kind of analytics • Owners receive daily poker performance report by mail • Adaptable to any kind of data source
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Affiliate Commission • Imports data for bonuses, rackeback, tournaments, casino • Allows to use different commission rates • Helps to calculate affiliate commissions
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Affiliate Commission • Mails detailed daily players reports to affiliates • Provides XML-feed to affiliates for marketing purposes • Sends data to affiliates section on the site
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Players Analytics • Shows
important players information on-site
• Creates top players lists on various criterias
• Sends data to players backoffice section on the site
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Customised Promotions • Allows to create rakeraces, rakedhands races, etc. • Automatically tracks results of promos • Sends data to forums, webpages, affiliate sites etc.
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CRM: Players Criteria Lettering • Allows to create and
automatically send letters to players on different events, such as: • Birthdays • Deposits • Not Depositing • Not playing • …etc, etc…
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CRM: Players Invite Lists • Allows to create invite lists and send invitations to players • Eliminates a massive manual job on tracking tournaments
invitations • Enables the customised promotions like Birthday
tournaments etc.
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CRM: Players levels • Uses six criteria
(rake, tournament fees, attendance, deposits, recency, frequency) to structure players into levels
• Stimulates players for better performance
• Creates loyalty of individual players
• Allows affiliates to participate
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CRM: Promo Budgeting • Allows to allocate marketing budget strictly to each level • Counts all promoactions costs against the income from each
level group • Allows to plan one-time, monthly and yearly promotions
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Site Content RSS Export • Creates connection
to facebook, feeds news, posts etc.
• Eliminates manual job on updating fangroups
• Allows to automate weekly newsmails
• Saves efforts, money on salaries, and time for work
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Facebook Applications • Photo Rating -
creating fangroup teaser to potential players
• Betting contest – creating interest to sportsbook section
• Facebook daily mini quests – keeping the fan group constant growth rate
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Mobile Players Applications • Sends information, graphic ads and push-up
notifications to customized application for iPhone and Android: • Site news • Tournaments • Players data • Library • Support • FAQ
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Additional Notes • System was fully tested on the DB of Goplay Club for two
years. • Except for the Core Import, other modules can be added
in any combination and order. • Interface can be adjusted according to Customer
demands. • Additional development is always negotiable. • Prices include one year guarantee period.