station resource group. this time last year... rrc contract ending no communication expectations of...
TRANSCRIPT
![Page 1: Station Resource Group. This time last year... RRC contract ending No communication Expectations of massive price increases – up to $12 million from](https://reader036.vdocuments.site/reader036/viewer/2022070412/5697bf811a28abf838c853bf/html5/thumbnails/1.jpg)
Station Resource Group
![Page 2: Station Resource Group. This time last year... RRC contract ending No communication Expectations of massive price increases – up to $12 million from](https://reader036.vdocuments.site/reader036/viewer/2022070412/5697bf811a28abf838c853bf/html5/thumbnails/2.jpg)
Station Resource Group
![Page 3: Station Resource Group. This time last year... RRC contract ending No communication Expectations of massive price increases – up to $12 million from](https://reader036.vdocuments.site/reader036/viewer/2022070412/5697bf811a28abf838c853bf/html5/thumbnails/3.jpg)
Station Resource Group
This time last year . . .• RRC contract ending• No communication• Expectations of massive
price increases – up to $12 million from public radio
• No sense of who will speak for stations
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Station Resource Group
The Bargaining Team• Joanne Church, RRC• Dave Edwards, WUWM• Jennifer Ferro, KCRW• Debra Fraser, KUHF• Vince Gardino, WNYC• Roger LaMay, WXPN• Cory Lewis, WBUR• Tim Roesler, MPR|APM• Kimberly Sparrow, KQED• Scott Williams, KJZZ/KBAQ
![Page 5: Station Resource Group. This time last year... RRC contract ending No communication Expectations of massive price increases – up to $12 million from](https://reader036.vdocuments.site/reader036/viewer/2022070412/5697bf811a28abf838c853bf/html5/thumbnails/5.jpg)
Station Resource Group
The Bargaining Team• Joanne Church, RRC• Dave Edwards, WUWM• Jennifer Ferro, KCRW• Debra Fraser, KUHF• Vince Gardino, WNYC• Roger LaMay, WXPN• Cory Lewis, WBUR• Tim Roesler, MPR|APM• Kimberly Sparrow, KQED• Scott Williams, KJZZ/KBAQ
![Page 6: Station Resource Group. This time last year... RRC contract ending No communication Expectations of massive price increases – up to $12 million from](https://reader036.vdocuments.site/reader036/viewer/2022070412/5697bf811a28abf838c853bf/html5/thumbnails/6.jpg)
Station Resource Group
Our Position• Umbrella deal
through the RRC• Affordable price • Respondent level
data
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Station Resource Group
• PPM now live in Philadelphia and Houston
• Top 10 markets in 2008• Next 20 in 2009• Metros only• Single data tool• Arbitron wants more . . .
from everybody
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Station Resource Group
Current Status• Price point
– Narrows for overall system: $6 million
– Still huge for individual PPM stations: 2 to 10 times
• RRC back in picture• No respondent data
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Station Resource Group
Current Strategy• Model still not
workable financially• Need to recast the
conversation• Move to top of the
company• A deal by end of
year
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Station Resource Group
Lessons Learned • Success of our top
performers is “on the radar screen”
• Desire to treat these stations differently and capture significant revenue from them
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Station Resource Group
Lessons Learned • Strong continuing
bond among stations
• No entity that represents the stations in these kinds of transactions
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Station Resource Group