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Contents

Tech Tools to Transform Your Events

#TechTools // @Eventbrite // @Colleran

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Meet the Speaker

Mitch ColleranPartnership ManagerEventbritemitch@eventbrite.com

#TechTools // @Colleran

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Housekeeping Items

• Participate on Twitter

• #techtools

• @Eventbrite, @Colleran

• Think of questions for Q&A

• Slides will be posted to

Slideshare.com

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Who Cares?

Benefit: Technology lowers costs, increases efficiency, and increases utility.

Problem: Lots of noise. Every service self identifies as innovative.

How to find success: Understanding more macro market trends will help you identify real opportunities to improve your business.

Example: Online Video

#TechTools // @Colleran

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Taking Advantage of Broader Trends

Mobile• Everyone has smart phones, but how should they be

used to your advantage? Hardware Improvements• With iPads, Phablets, and $100 devices with more

power than the Apollo Lunar Module, devices can do much more than ever before, but where does one start?

Connected Platforms and Open APIs If I told you this means less fiddling with

spreadsheets, CSVs, and manual imports, would I have your attention?

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The Mobile Trend

TrendWe’re all walking around with mini computers in our pockets. Attendees and organizers are already using these devices to receive information from their networks, general news, and more. ImpactIt has never been easier to provide attendees with the information they need at their finger tips. What is being replacedPaper brochures, posted signs, PDF attachments to emails, last minute trips to the printer.

#TechTools

#TechTools // @Colleran

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Mobile Trend Recommendation

TapCanvasAn easy way to set up an HTML mobile appFreemium product – only pay for high-end featuresAccessible on any smartphone platform immediately (no app store approval)Easy to use set-up widget

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Hardware Improvements

TrendHardware technology is constantly becoming more advanced and cheaper (thanks to Moore’s Law). ImpactWith improvements to widely available hardware devices, companies are replacing specialized hardware with these devices. What is being replacedPoint of sales, badge/ticket scanners, lead retrieval hardware, business cards, etc.

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Hardware Trend Recommendations

SquareTurns any Android or iOS device into a credit card processor with a ‘swiper’ that connects to the audio jack

Eventbrite’s At The DoorTurns an iPad into a Box Office replacement for ticketing and registrationAutomatically syncs with your Eventbrite account

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Hardware Trend Recommendations

11

QriousAllows trade show vendors and attendees to swap information via QR code scanningUses iOS and Android devices

Eventbrite’s Entry ManagerTurns any Android or iOS device into a digital guest list or ticket scannerSyncs with Eventbrite account and other connected devices

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Connected Platforms and APIs

12

TrendCompanies are releasing open APIs (Application Programming Interfaces), so that software vendors can easily integrate dataImpactUsers’ data is less likely to be stuck on one platform making it easier for different services to work together What is being replacedSpreadsheets, CSVs, and manual importing/exporting of data

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Connected Platform Recommendation

The Salesforce Platform • Salesforce has over 1800 integrations with independent

software vendors

The Eventbrite Platform • Eventbrite has over 50 integrations with independent

software servicesMailChimp + Eventbrite: Allows you to export attendees into email recipient list. SurveyMonkey + Eventbrite: Allows you to send surveys to attendees after an eventPaperless Post + Eventbrite: Allows you to integrate ticketing into your invitationConferenceBadge.com + Eventbrite: Allows you to print beautiful name badges by importing attendees. #TechTools // @Colleran

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Connected Platform Recommendation

• Zapier allows users to connect two independent APIs• Offers end points for over 190 different web services

(including Eventbrite)• In a sense, it plays “middle-man” for services that don’t

have official integrations

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Taking Advantage of Broader Trends

Mobile• Services are being re-engineered to advantages of mobile

devices (constant accessibility, location awareness, integrated camera, etc)

Hardware Improvements• General consumer hardware is replacing specialized

business hardware as it becomes more powerful, cheaper, and ubiquitous.

Connected Platforms and Open APIs• Connected platforms and Open APIs means that you can

easily transfer data between integrated services.

#TechTools // @Colleran

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thank youMitch ColleranPartner Managermitch@eventbrite.com