state of the net issue 25, summer 2012 - digital advertising, smartphone growth, ecommerce
DESCRIPTION
Reuse the graphs from issue 25 of State of the Net. This issue contains the results of AMAS and the MII's annual survey on Irish digital sentiment. Other trends covered include eCommerce growth, digital advertising, cloud computing, smartphone penetration, and more.TRANSCRIPT
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State of the Net
June 2012
www.amas.ie
www.amas.ie
State of the Net issue 25, Summer 2012
Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association, www.iia.ie
www.amas.ie
Contents
1. Irish digital sentiment survey results
1. Online marketing budgets2. Preferred online formats3. Use of social media
2. Digital advertising3. eCommerce 4. Mobile trends5. Cloud
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Online marketing budgets
Proportion of Irish marketing budgets being spent online
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Preferred online marketing formats
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Online marketing ROI
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Mobile marketing
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Social media use
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Digital advertising
Source: 2011 IAB Ireland/PwC Adspend Study, survey of online properties, advertising networks and sales houses.
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Digital media mix
Source: 2011 IAB Ireland/PwC Adspend Study, survey of online properties, advertising networks and sales houses.
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eCommerce
Source: Eurostat 2011, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months.
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Smartphone trends
Sources: Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google, research by Ipsos MediaCT among 700 Irish online adults in Q1 2012. Connecting the World: World Independent Network of Market Research, Irish research by RedC, late 2011
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Smartphone usage
Sources: Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google, research by Ipsos MediaCT among 700 Irish online adults in Q1 2012. Connecting the World: World Independent Network of Market Research, Irish research by RedC, late 2011
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