state of the net 2012 _ vincenzo cosenza keynote speech (english)
DESCRIPTION
Keynote speech held by Vincenzo Cosenza - social media strategist at Blogmeter - at State of the Net 2012, Trieste.TRANSCRIPT
STATE OF THE NET (ITALY)
Vincenzo Cosenza Blogmeter - Social media strategist
THE STATE OF BROADBAND SUBSCRIPTION FIXED BROADBAND 22,3 PER 100 INHABITANTS 24° WORLD RANKING WIRELESS BROADBAND 42,4 PER 100 INHABITANTS 20° WORLD RANKING
HOW MANY PEOPLE USE INTERNET
40,5 million 73% OF THE POPULATION 28,6 million MONTHLY 13,8 million AVERAGE DAY
WHO USES INTERNET
WHAT PEOPLE SEARCH FOR
SEARCH WORDS (Trends)
WHERE DO THEY MEET
UNIQUE AUDIENCE:
22,4 million
+7,56 % REGISTERED USERS:
21,7 million DAILY USERS:
13 million MOBILE DEVICES:
7,75 million
WHERE DO THEY MEET 3,64M
+111%
UNIQUE AUDIENCE
22,4 million
+7,56 %
2,85M +53,6%
2,68M NEW
2,34M +7,9%
1,05M +39,4%
0,60m -38,1%
0,50m NEW
WHAT DO THEY LOVE Ranking by number of fans
WHAT DO THEY LOVE Ranking by page engagement
31,5 million TWEETS 11 WEEKS APRIL 4th JUNE 18th
TWEETS ANALYSED
28% HAS A LINK
5% IS GEOLOCALIZED
18% IS A RETWEET
23% HAS AN HASHTAG
WHEN PEOPLE TWEET
WHEN PEOPLE TWEET
FROM WORDS TO DISCUSSION TOPICS
MOST FREQUENTLY USED HASHTAGS
HASHTAGS OVER TIME
TWITTER MOOD
FROM MOOD TO EMOTIONS Bomb attack in Brindisi
BOMB ATTACK IN BRINDISI MAY 9th 0-24
FROM MOOD TO EMOTIONS Earthquake in Emilia
EARTHQUAKE IN EMILIA MAY 20th 0-24
FROM MOOD TO EMOTIONS Italy - Ireland Soccer Match
ITALY-IRELAND JUNE 18th 0-24
FROM MOOD TO EMOTIONS Italy-Ireland soccer match
ITALY - IRELAND JUNE 18th 21-24
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