state of the mobile nation
TRANSCRIPT
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STATE OF THE MOBILE NATION
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Ownership & Attitudes
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Ownership of Devices
43%14% 21%
smartphone tablet portable gaming system
Source: AskingCanadiansTM, 2012
15%21%
4%
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16%Do not have a
landline
Source: AskingCanadiansTM, 2012Photo Credit: Flickr: RadMama
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17%“My phone
touches every part of my life.”
Source: AskingCanadiansTM, 2012
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29% “feel lost
without” their phone
Photo Credit: Flickr: bored_nowSource: AskingCanadiansTM, 2012
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Mobile Content Consumers
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25%surf the
Internet via mobile phone
Source: AskingCanadiansTM, 2012
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99%
Virtually everyone with a smartphone or tablet uses it to
surf while
watching television
Source: AskingCanadiansTM, 2012
Mobile Use while Viewing
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46%
Research a product
34%
Enter a contest
47%
Social network
Mobile Use while Viewing
Source: AskingCanadiansTM, 2012
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7% Read e-books or magazines
Source: AskingCanadiansTM, 2012
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47% of smartphone
owners have a 2D barcode scanner
Source: AskingCanadiansTM, 2012
Barcode Scanning
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Mobile Content Producers
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43% texting20% IMing 7% pic/video
messaging
Photo Credit: Getty Images
Communicating
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30%Email via mobile
Source: AskingCanadiansTM, 2012
Communicating
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30% 14%
Source: AskingCanadiansTM, 2012
Social Networking
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Micro Social Media Networking
Path PairKidfolio
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Taking Pictures
80%Use the camera on their phone
Source: AskingCanadiansTM, 2012Photo Credit: Let’s Go Digital
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40% use the camera on
their phone to take pictures of products
while shopping
Source: AskingCanadiansTM, 2012
Taking Pictures
Photo Credit: Flickr: Shopgun
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Photo Sharing
25%of camera users post photos to
Source: AskingCanadiansTM, 2012
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17%Post videos to a
social media site in a typical month
(not spec mobile)
Video Sharing
Socialcam Viddy
Source: AskingCanadiansTM, 2012
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Location, Location, Location
10%smartphone owners
check-in
Source: AskingCanadiansTM, 2012
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16% vote, poll,
or take surveys
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THANKS!
For more information contact:[email protected]
Amy SullivanVice President of Customer Insight
@delvinia / delvinia.com
corporate.askingcanadians.com