Social Media 2017By Connor Gallic

Platforms

Facebook - Strongest for sales and promoted traffic

Instagram - Strongest for branding

Snapchat - Strongest for communication

Twitter - good for communication (on it’s way out)

Facebook Features to utilize:

Live Streaming

Messenger

Videos

Live StreamingGood times to use:

Behind the scenes

Q&A

Messenger

Facebook recently unrolled ads to direct people to messenger, you can take advantage of this to start conversions with your

fans

Vide

o Video is king and continues to get the most organic reach per post

Videos should be made to be watchable without sound

https://www.facebook.com/NowThisNews/videos/1269669483123173/

Instagram

Features to utilize:

Stories

Live

Stories Taggable accounts makes discovery and shoutouts more effective

Snapchat

It isn’t clear whether Facebook will be able to dominate Snapchat, but for reaching a younger audience nothing else beats it.

Content

Content on Snapchat should be a mixture of what you would see on Facebook and Instagram.

You’ll want to utilize the upload option to help create brand images

How to Grow?It’s pay to play

Facebook Ads

Cross-posting

Shoutouts

Tools like FanHarvest/Instagress