October, 2013

state of small businesses special report:

Recession-Ravaged Cities

the data

Radius has amassed an unmatched amount of data that documents the existence and activities of over 26 million small and medium sized U.S. businesses. By collecting and organizing local information from across the Web, Radius offers comprehensive insights derived from billions of pieces of information. The result is the only living, breathing data set representative of the small business economy in the U.S.

the most recession-ravaged metros in the u.s.

01. Cape Coral/Ft. Myers, FL02. New Orleans, LA03. Detroit, MI04. Las Vegas, NV05. Sarasota, FL06. Stockton, CA07. Riverside, CA08. Phoenix, AZ 09. Tampa, FL10. Sacramento, CA

the report

The federal government declared the recession of 2008 officially over in June of 2009. Four years later, where do we stand? We evaluated the cities hardest hit by the recession, as defined by the Brookings Institute Metro Monitor, which assess-es cities on employment, unemployment, output (GDP), and house prices. We then used Radius to learn more about the businesses that sunk the lowest in 2008.

there are

1,775,435 businesses within recession-ravaged metros.

1-4

5-9

10-19

20-49

50-99100+

size of businesses in recession-ravaged metros:

1-4: 56.5%5-9: 19.6%10-19: 11.3%20-49: 7.9%50-99: 2.5%100+: 2.2%

web-savvy metro rankings

01 Austin, TX02 McAllen, TX03 San Diego, CA04 Grand Rapids, MI05 Kansas City, MO-KS06 Portland, OR-WA07 Louisville, KY-IN08 San Jose, CA09 Lakeland, FL10 Worcester, MA11 Palm Bay, FL12 Denver, CO13 Oklahoma City, OK14 Modesto, CA15 Tampa, FL16 Sacramento, CA17 Cleveland, OH18 Tucson, AZ19 Tulsa, OK20 Dallas, TX21 Orlando, FL22 Stockton, CA23 Minneapolis, MN-WI24 Columbus, OH25 Provo, UT26 Akron, OH27 Greensboro, NC28 Las Vegas, NV29 Lancaster, PA30 San Francisco, CA31 San Antonio, TX32 Seattle, WA33 Memphis, TN-MS-AR34 Fresno, CA35 Washington, DC-VA-MD-WV36 Miami, FL37 Philadelphia, PA-NJ-DE-MD38 Greenville, SC39 Bakersfield, CA40 Oxnard, CA41 Buffalo, NY42 Baltimore, MD43 Chicago, IL-IN-WI44 Des Moines, IA45 Charlotte, NC-SC46 Riverside, CA47 Nashville, TN48 Houston, TX49 St. Louis, MO-IL50 Bridgeport, CT

51 Wichita, KS52 Salt Lake City, UT53 Knoxville, TN54 Hartford, CT55 Providence, RI-MA56 Pittsburgh, PA57 Sarasota, FL58 Ogden, UT59 Los Angeles, CA60 New Orleans, LA61 Phoenix, AZ62 Indianapolis, IN63 Atlanta, GA64 New Haven, CT65 Albuquerque, NM66 Poughkeepsie, NY67 Dayton, OH68 Boston, MA-NH69 Harrisburg, PA70 Milwaukee, WI71 Toledo, OH72 Birmingham, AL73 Chattanooga, TN-GA74 Springfield, MA75 Little Rock, AR76 Raleigh-Durham, NC77 Cincinnati, OH-KY-IN78 Albany, NY79 Rochester, NY80 Colorado Springs, CO81 Jacksonville, FL82 Baton Rouge, LA83 Virginia Beach, VA-NC84 Omaha, NE-IA85 Syracuse, NY86 Columbia, SC87 Richmond, VA88 Detroit, MI89 Boise City, ID90 Jackson, MS91 Charleston, SC92 Youngstown, OH-PA93 Augusta, GA-SC94 Allentown, PA-NJ95 Honolulu, HI96 Madison, WI97 Scranton, PA98 New York, NY-NJ-PA99 El Paso, TX100 Cape Coral, FL

web-savviness in the united states

The Radius web-savvy metro rankings list major U.S. metro areas by the likelihood of their small businesses to maintain websites, Facebook pages, and Twitter handles.

01-20 21-40 41-60 61-80 81-100 web-savvy rank:

the most recession-ravaged metros(declined most from economic peak before recession to lowest point of recession)

01. Cape Coral/Ft. Myers, FL

02. New Orleans, LA

03. Detroit, MI

04. Las Vegas, NV

05. Sarasota, FL

06. Stockton, CA

07. Riverside, CA

08. Phoenix, AZ

09. Tampa Bay, FL

10. Sacramento, CA

100

60

88

28

57

22

46

61

15

16

the most thriving metros(improved most from the economic peak before recession to now)

01. Austin, TX

02. Houston, TX

03. Dallas, TX

04. Oklahoma City, OK

05. San Antonio, TX

06. Nashville, TN

07. El Paso TX

08. San Jose, CA

09. Omaha, NE

10. Boston, MA

01

48

20

13

31

47

99

80

84

68

average social savvy rank:

49average social savvy rank:

40

most declined most thriving web savvy rankweb savvy rank

how social media affects success

A number of metro areas were hit hardest by the recession in 2008, and while a number of those regions have climbed back out of recession, a number of others are still struggling. The web-savvy business ranks in recession-ravaged areas average at nearly half the average rank for areas that have performed well, economically, in the face of the recession.

the most recovered metros(most recovered from lowest point of recession to now)

01. San Jose, CA

02. New Orleans, LA

03. Phoenix, AZ

04. Grand Rapids, MI

05. Bakersfield, CA

06. Boise City, ID

07. Detroit, MI

08. Austin, TX

09. Portland, OR

10. Houston, TX

08

60

61

04

39

89

88

01

06

48

the least recovered metros(least recovered from lowest point of recession to now)

01. Allentown, PA

02. Harrisburg, PA

03. Philadelphia, PA

04. Syracuse, NY

05. Albuquerque, NM

06. Jackson, MS

07. Little Rock, AR

08. Albany, NY

09. Buffalo, NY

10. Poughkeepsie, NY

94

69

37

85

65

90

75

78

41

66

average social savvy rank:

40average social savvy rank:

70

the best off vs. the worst off

most thriving metro area: Austin, TX

the most web-savvy metro area: Austin, TX

the most recovered metro area: San Jose, CA

most recession-ravaged metro area: Cape Coral, FL

the least recovered metro area: Allentown, PA

the least web-savvy metro area: Cape Coral, FL

most recovered least recovered web savvy rankweb savvy rank

conclusion

Our research into recession-ravaged cities exposed us to a side of the social media story that’s unfolding across America’s businesses: the impact that social technology may have on busi-ness success. As we explore the impact of web-adoption on businesses, we look to a new set of questions about the viability of business-es. Can adoption of social media indicate resis-tance to recession? Does web-savviness indicate growth potential? Does enthusiasm for social media spread in regional patterns? Why do certain industries adopt web technology faster than others? Are businesses web-savvy because they’re successful, or are businesses successful because they’re web-savvy?

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about usIdentifying and engaging with the right local businesses can be overwhelming due to the disorganized — and often contradictory— nature of local business information. Radius Intelligence has amassed unmatched data that documents the existence and activities of over 20 million small and medium-sized U.S. businesses. Using Radius, businesses are empowered to prospect smarter and accelerate sales.

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