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STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunication s Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

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Page 1: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Israel’sTelecommunications

Towards Competitive Advantage

Daniel Rosenne

Director General, Ministry of Communications

[email protected]

Page 2: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSPresentation Agenda

Networks & Services

Competitive areas: Cellular telephony International Telecommunications

The “Second Wave” of Competition: Telecommunications Broadcasting

Manufacturing Industry

Page 3: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Network & Services

Page 4: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSIsrael's Telecommunications

2.8 million main telephone lines(47% penetration).

2.5 million cellular customers, on three networks: Pelephone, Cellcom & Partner/Orange. (42% penetration).

1.1 million Cable-TV connected households. (3 operators, 70% of passed households, 90% household coverage).

Page 5: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Telecommunications Services Market - 1998

InternationalLong-Distance

CableTV

Terminal Equipment& Business Systems

Internet services

CellularTelephony 38%

Fixed Services 40%

11%7%

2%2%

Total telecom services market ~ $ 3.7 billion

Page 6: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

The Cellular Boom:Israel Telecommunications Services Revenues, 1995-1998 ($US M)

0

500

1,000

1,500

2,000

1995 1996 1997 1998

Fixed

CATV

International

Cellular

Page 7: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Existing Regulatory Environment

Separation between regulation and operation (since 1984).Regulation responsibility - Ministry of Communications.

General operating licenses issued to Bezeq, cellular operators & facility based international long distance service providers.

Special licenses issued by the Ministry of Communications, for value added services.

Exclusive rights of Bezeq in fixed services canceled, as of 1 June 1999.

Page 8: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

BezeqThe Israel Telecommunication Corp Ltd.

Israel’s national telecommunications operator.

Annual sales - NIS 9.3 billion. 11,500 employees (8,500 in Bezeq, the

mother company). Bezeq pays 5% royalties on income. Regulatory environment:

Price cap tariff regulation (CPI - X formula).

Universal service obligations.

Page 9: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Modern Fixed Network

100% digital network. #7 ISUP signaling. Country-wide Euro ISDN. AIN features. SDH transmission. Country-wide fiber deployment.

Page 10: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Cellular Telephony

Competition Introduced December 1994

Page 11: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Cellular Operators

Pelephone: 800 MHz NAMPS and CDMA. Operations since 1987. Bezeq (50%), Motorola (50%).

Cellcom: 800 MHz TDMA. Operations since 1995. BellSouth (34%), Safra Brothers (34%), Discount Investments (12.5%), PEC (12.5%), private investors (7%).

Partner/Orange: 900 MHz GSM. Operations since October 1998. Hutchison (46.67%), Matab (20.31%), Elbit.com (16.5%), Tapuz (16.5%)

Page 12: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Cellular Telephony High growth - 2.5 million subscribers,

compared to 125,000 in January 1995. Key expansion stimulators:

Low tariffs: ~ US $0.11 to 0.23/minute air time, ~ $11 to 29 monthly charge.(300 min average monthly bill - $56 to 74)

Calling Party Pays (CPP), in operation since 1994.

Nationwide coverage. Competition.

Page 13: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

International Telecommunications

Facilities Based Competition Introduced July 1997

Page 14: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Facilities Based International Service Providers

Bezeq International (014)The incumbent carrier, 100% owned by Bezeq.

Two new carriers, operating since July, 1997: Golden Lines (012)

STET, SouthWestern Bell,Aurek, Globscom & Meitar/Kahn.

Barak (013)Sprint, Deutsche Telekom, France Telecom, Clalcom & Matav.

Page 15: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSDialing Parity Rules

Per-call carrier-selection prefixes (01X). For each of the international service providers.

Pre-selection - subscribers can choose a preferred provider for ‘00’ prefix and ’188’ international operator services.Pre-selections of existing subscribers that didn’t choose will be “re-allocated” between operators.

Competitive practices - services & consumers’ data provided by Bezeq to all operators on non-discriminatory basis.

Page 16: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Resulting MarketEnvironment

Highly competitive market, with low customer switching barriers.

Drastic cuts in retail tariffs (USA - 0.20$/min, UK - 0.18$/min, Japan - 0.30$/min).

International long distance calls - a commodity.

The incumbent carrier, Bezeq International, lost its dominant position (60% > billed minutes) within 70 days.

Page 17: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Submarine Optical Cables Infrastructure

LEV

EMOS CIOS

FLAG

Cable RFCS Capacity

EMOS 1990 280 Mb/sCIOS 1994 622 Mb/sLEV 1998 5 Gb/sFLAG 1999 5 Gb/s

Page 18: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Additional Aspects

Page 19: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSInternet Services

~30 Internet service providers, 800,000 users, 300,000 dial-up & 2,000 directly connected customers, 18,000 domains.

Typical tariffs: ~ $15 monthly fee, including 10 usage hours, ~ $1.5 for

each additional hour. Unlimited access at ~ $1 per day.

IIX (Israel Internet eXchange) domestic interconnection service.

High growth - prediction for 1.2 to 1.5 million users by year end 2000.

Page 20: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

The Israel Internet 2 Network

Part of the global research network for the NGI (Next Generation Internet).

Connecting Israel to the forefront of scientific and industrial R&D, through: StarTap - US NSF/I-2/NGI interconnection point. Quantum - EC International test network (TEN-155). Q-Med - Mediterranean consortia (Cyprus, Greece,

Israel, Italy) Quantum extension.

34 Mb/s connection to London, 45 Mb/s connection to Chicago (155/622 Mb/s - planned).

10 Mb/s & 155 Mb/s domestic connectivity(622 Mb/s, 10Gb/s - planned).

Page 21: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSCivilian Satellites

AMOS-1: TV distribution, SNG & VSAT launched May 1996. Geostationary orbit at 4

o West.

7 transponders, covering Middle East & Central Europe. Designed, manufactured and controlled by Israel Aircraft

Industries.

Gurwin-II TechSAT: communications, remote sensing & research Launched July 1998. 830 km altitude sun-synchronous circular orbit. 50 kg, 3-axis stabilized Earth-pointing microsat. Designed, manufactured and controlled by the

Technion - Israel Institute of Technology.

Page 22: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

The “Second Wave” of Telecommunications

Competition

Page 23: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Competitive Environment

Wide competition in customer premise equipment and value added services.

Limited competition in cellular and international services.

Two monopoly areas: Bezeq - Domestic fixed services

(Infrastructure, transmission, data communications & telephony).

Cable TV operators - Multi-channel subscriber television.

Page 24: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

New Regulatory Policy(Promoting competitive Advantage)

Competition in fixed services.

Structural change of the telecommunications sector:

Liberalization. Privatization. Re-regulation.

Page 25: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSCompetition Rules

Three tier market structure: Mobile services (Cellular & PCS). Fixed domestic services (infrastructure, transmission,

data comm’s & telephony). International services.

Facilities based competition.

Universal service obligations - including equal terms service offering requirement, at non-discriminatory tariffs.

Cross-ownership limitations, assuring fair competition.

Page 26: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Facilities based competition

New operators required to set up their own facilities.

No unbundling or co-location requirements on existing operators.

Interconnection rules, including tariffs, technical requirements, equal access and number portability.

Page 27: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Israel’s Telecommunications Map

Pelephone

Bezeq

Bezeq

1994

Pelephone Cellcom Partner/Orange

1999

Bezeq

Bezeq International Barak Golden Lines

2000 & onwards

Pelephone Cellcom Partner/Orange PCS operators

Bezeq Competing

Operators: Wireline Wireless

Bezeq International Barak Golden Lines Additional operators

MobileServices

FixedServices

(Infrastructure, Transmission & Telephony)

International

Long DistanceServices

Page 28: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Proposed New Frequency Bands Allocations

Band Application Allocation Year

800/900 MHz Cellular 30 MHz 1998

2 GHz PCS/UMTS 300 MHz up to 2005

2 GHz N-FWA/WLL 60 MHz 1999

3.5 GHz N-FWA/WLL 90 MHz 1999

26/28 GHz B-FWA/LMDS 1300 MHz 1999

Page 29: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Bezeq in the New Era

Structural regulation.

Universal service obligation.

Tariff controls, until market share in domestic services (Infrastructure, transmission, data services & telephony) falls bellow 60%.

Tariff re-balancing, dealing with access deficit and cross subsidies.

Page 30: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Bezeq Tariff Rebalancing - April 1999

One step rate rebalancing, almost eliminating cross-subsidies between services (voice traffic still subsidized telephone access).

New price-cap regime - productivity gap (x-factor) of 7% (6% in 1999, will be adjusted if Bezeq output deviates from predictions).

6% average rate decrease (21% decrease on voice traffic, 16% increase on fixed monthly payment. Typical tariffs - NIS 0.208 for local call, NIS 36.1 monthly payment, 532 NIS for line installation).

ROE (before tax) - 10.5%.

Page 31: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSInterconnection Rates

Interconnection Israel EUTariff benchmarks

Local 0.8 0.7-1

Urban Toll 1.3 1-2

National Toll 2.5 1.7-3

US cents, $1 = NIS 4.16

Page 32: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSBezeq Privatization

Bezeq shareholders: Government of Israel - 54 %. Cable & Wireless - 13%. Remaining shares - publicly held.

Government’s holding shall be further reduced, in synchronization with market liberalization.

Government approval required for holding of more than 5%.

Page 33: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Introduction of Competition

Broadcasting

Page 34: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSBroadcasting Networks

Radio - Public radio - 7 national AM/FM radio stations,

AM Arabic channel & world-wide short-wave service.

Commercial radio: 14 local FM radio stations.

Television - Public channel (Channel 1). Commercial channel (Channel 2).

Multi-channel subscriber TV - 3 regional cable TV operators, providing service over 550 MHz (50 channels) systems, including 7 self provided program channels.

Page 35: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

“Open Sky” - NewBroadcasting Policy

Creating competitive broadcasting market. Key policy ingredients -

Public broadcasting - new definitions (goals, structure, finance).

Commercial broadcasting - introduction of second commercial television channel & private country-wide radio stations.

Multi-channel subscriber television - introduction of direct broadcasting satellite, in competition with cable television.

Broadcasting digitization - radio & Television, terrestrial, cable television & satellite (DAB/DVB).

Page 36: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Competition inMulti-Channel Subscriber TV DBS (Direct Broadcasting Satellite):

Digital system, ~60 cm receiving antennas. Basic package of ~10 channels. Additional pay channels/channel packages. Local content obligations.

Local production of additional cable/satellite channels: Israeli music. News (2 channels). Jewish heritage. Immigration absorption. Arabic channel.

Page 37: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Manufacturing Industry

Page 38: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Israel’s Electronics Industries

Combined 1998 sales - $8.1 billion, of which $6.6 billion were exports sales.

Highly skilled workforce - 45,000 employees, including over 27,000 engineers & technicians, 17,000 of them university graduates.

Output per employee - over $180,000.

Page 39: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONSTotal 1998 Sales - $ 8.1 billion

Telecommunications40%

Components14%

Industrial &Medical Systems23%

Defense Systems23%

Page 40: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Industry Excellence Areas

Telecommunications - Internet, data communications, wireless, video & image processing, satellite communications, access networks, broadband, etc.

Semiconductor manufacturing equipment.

Defense systems - self developed main platforms, opto-electronics, radars, C4I, UAV (Unmanned Air Vehicles) & avionics.

Page 41: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Statistical Highlights

Electronics All OtherIndustries Industries

Exports[% of total sales] 81 25

Added value [%] 68 42

Engineers& technicians [%] 61 14

Employees in R&D [%] 12 2

Page 42: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Major R&D EffortsStretching Boundaries of Imagination & Ingenuity

Innovative synergistic industry-academy cooperation, supported by the Chief Scientist, Ministry of Industry & Trade.

Over 100 industrial & academic participants.

Focused on establishment of the technological infrastructure for the next generation.

Key telecommunications R&D activities: Digital wireless Satellite systems Broadband

telecommunications

Internet & Multimedia Telemedicine Microelectronics Network management

Page 43: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Summary

Page 44: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Israel’s Regulatory Policy

Structural changes - achieving strategic advantage in competitive global markets.

Competition - the key for innovation, entrepreneurship, investment & growth.

Key action areas: Liberalization. Re-regulation. Privatization.

Page 45: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

Regulation Philosophy

Free and competitive markets promote growth, efficiency, customer satisfaction & economic advantage.

Market restructuring, in transition from monopoly to open and free market, during a short time period, requires active regulatory intervention.

Once competitive marketplace is achieved, strong regulator will provide unnecessary intervention, and should be abolished.

Page 46: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

For more information:

http://www.moc.gov.il

Page 47: STATE OF ISRAEL MINISTRY OF COMMUNICATIONS Israel’s Telecommunications Towards Competitive Advantage Daniel Rosenne Director General, Ministry of Communications

STATE OF ISRAEL

MINISTRY OF COMMUNICATIONS

The EndThank you for your attention