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State of Housing in
St. Helena
Our Town St. HelenaSummer 2015
Workers Vital to St. Helena
Branches - $100K• Professional work force
• College or trade school education
• Positions with good salaries and benefits
• Would like to own a home here - can’t afford it
• Mostly commuting
Trunks - $50K• Skilled work force
• Some college and/or trade school
• Young and old, singles and married, seniors – great diversity
• Many commuting long distances so they can own a home
• Others living in rentals in town
Roots - $30K• Unskilled work force
• Mostly employed in wine and hospitality industries
• here full time – not migrant work force
• Singles, couples and families
• Living in rentals in town or commuting long distances
Our Town St Helena Summer 2015 2
What St. Helenians Earn
ROOTS
Max. $31,200 annual
• $12 – farm laborer
• $14 - bank teller
• $14 – retail clerk
• $14 - cook
• $15 - hotel maid
• $15 - nurses aid
• $15 - gardener
• $16 - receptionist
• $16 winery workers
TRUNKS
Max. $50,000 annual
• $17 – file clerk
• $18 - EMT
• $18 –City of St. Helena maintenance worker
• $20 - hotel desk clerk
• $20 - housekeeper
• $20 - construction laborer
• $21 - retail manager
• $22 - auto mechanic
• $24 - police dispatcher
• $25 - postal clerk
BRANCHES
Max. $104,000 annual
• $30 - human resource manager
• $32 - restaurant manager
• $32 - loan officer
• $32 – paralegal
• $34 - police sergeant
• $35 – accountant
• $45 - architect
• $46 - dental hygienist
• $46 – teacher
• $48 - registered nurse
Sources: State of CA Employment Development Department
SHUSD School Accountability Report Card
City of St. Helena
Our Town St Helena Summer 2015 3
What Local Employees Can Afford
to Rent or Buy in St. Helena
Our Town St Helena Summer 2015 4
Lack of Rentals in St. Helena
• Both Hunt’s Grove and Stonebridge, our two
affordable apartment complexes, have
constant waiting lists
• A periodic audit of Craigslist and the local
newspapers’ Classifieds reveal few if any
rentals
• Local multi-unit apartment owners state an
average vacancy rate of < 3%
Our Town St Helena Summer 2015 5
St Helena is Facing a
Net Loss in Rentals Units thru 2016
Source
Total Units – 2010 538 US Census, 2010
New units thru 2014 +18 Magnolia Oaks
Lost units in 2014 - 48 Units eliminated from Grandview
Units in 2015 508
Future Units:
Turley 8 Projected 2016
Total Projected Units 516
NET LOSS (22) In 2016
Our Town St Helena Summer 2015 6
Also Losing Housing Stock
15%? 416 units
20%? 555 units
25%?
694 units
What is the % of Housing Units Currently
Used as Second Homes or Vacation Rentals?
7Our Town St Helena Summer 2015
Lost Employee Housing Stock
Sold in 2013 for $525,000Currently on the market for
$1,855,000
Our Town St Helena Summer 2015 8
Lost Employee Housing Stock
Sold in 2011 for $525,000 Recently sold for $2,600,000
9Our Town St Helena Summer 2015
Lost Employee Housing Stock
Sold in 2012 for
$685,000
Resold in 2014 for
$1,700,000
10Our Town St Helena Summer 2015
Employment to Resident Ratio
Total Population:
5818
Total Population:
5818
Total People
Working in SH:
5604
Total People
Working in SH:
5604
Total Workers Living in SH: 2591
Total Workers Living in SH: 2591
Workers living & working in SH:
1230 (48%)
Workers living & working in SH:
1230 (48%)
SH Residents who Work Elsewhere:
1361 (52%)
SH Residents who Work Elsewhere:
1361 (52%)
Workers who commute in: 4374
(78% of total workers)
Workers who commute in: 4374
(78% of total workers)
Employment to resident ratio: 2.16Employment to resident ratio: 2.16
Source: 2010 US CensusOur Town St Helena Summer 2015 11
St. Helena Ratio Compared to
Other Nearby Communities
Source: 2010 US Census
Our Town St Helena Summer 2015
Location Ratio Location Ratio
St Helena 2.16 Sonoma 1.87
Healdsburg 1.28 Windsor 0.53
City of Napa .91 Petaluma .96
Note: City must have 2500 resident workers to qualify. Calistoga and
Yountville do not meet the data requirements.
12
St. Helena Ratio Compared to
Other Resort Communities
Source: 2010 US Census
Our Town St Helena Summer 2015
Location Ratio Location Ratio
St Helena 2.16 Palm Springs 1.55
Coronado 2.82 Laguna Beach 1.19
Carmel 2.77 Monterey 2.08
13
Employment to Resident Ratio
• There are over two jobs in St. Helena for every worker who
lives in St. Helena
• And this ratio is rising steadily – 19% increase in imbalance
from 2000 to 2010– Healdsburg’s ratio increased 15% to 1.28
– Sonoma, Windsor and Napa ratios increased 4% to 7%
– Petaluma actually decreased their ratio by 7%
Source: US Census 2000 vs. 2010
Our Town St Helena Summer 2015 14
Majority of Employees Are Commuting
• 78% of the people currently working in St.
Helena are commuting into town to work (Source: City of St. Helena Housing Element Needs Assessment)
• These commuters represent all levels of
employment
• The low-paid, unskilled employees of the wine
and hospitality industry are the hardest hit
group of commuting employees
15Our Town St Helena Summer 2015
Socio-Economic Impact
• Tourism is an important source of revenue for
St. Helena
– At what point will lack of housing affect the
quality of our customer service labor force?
– When will the clog of commuting workers begin to
discourage visitors from coming up valley?
Our Town St Helena Summer 2015 16
Changing our Small Town Character
• Lack of volunteers for civic participation
• Aging membership in local service clubs
• Larger socio-economic gulf in schools and society
• Difficult to attract professionals because of housing
cost
• Difficult to retain low-wage hospitality workers
• The 4000+ employees commuting into town are
engaged in their own communities, not ours
17Our Town St Helena Summer 2015
OTSH Conclusion
• St Helena will never be able to house all of our
workers
• But we should set worker/housing ratio goals
below 2.0
• Strategies
– Build new sustainable affordable housing
– Conserve some portion of existing moderate to
low income housing
Our Town St Helena Summer 2015 18
Build Sustainable Affordable Housing
OTSH Mutual Self-Help Housing Project
– Authorized by the Department of Agriculture
Rural Development to build 18 mutual self-help
homes in St. Helena
– First 6 to 8 will be on 684 McCorkle, a half-acre
site that the city is selling to OTSH
– Looking for land to build the remaining 8 to 10
homes
Our Town St Helena Summer 2015 19
OTSH Mutual Self Help Housing
How it works:
• OTSH raises funds to obtain and prep the site and create the house plans
• Qualified applicants compete in a lottery to participate
• Each participating family commits to approximately 2,600 hours of labor– which accounts for 68% of the construction labor
• Their “sweat equity” reduces the overall cost of the home
Our Town St Helena Summer 2015 20
OTSH Mutual Self Help Housing
• All participants work together to build all the houses
– Construction supervision provided
– Contracted subs as needed
• The new homes are deed-restricted
– Resale only at a reduced rate to income-qualified families
• Marietta Townhomes – Voorhees Circle
– Built in 2000
– One of ten has sold
Our Town St Helena Summer 2015 21
Maintain Existing Housing Stock
through Deed-Restriction – An Idea
• Form a trust to maintain a percentage of existing housing stock affordable to the workforce
• Purchase 5% of SFD sold in SH annually = four houses
– Rehab via grants and donations
– Resale to moderate income families at a reduce price
– Deed restricted to assure continued affordability
• Costly proposition
– Probably at least $150K per home
– Cheaper than new construction
Our Town St Helena Summer 2015 22
Maintain Existing Moderate Rate
Apartment Rentals
• No new market rate rentals in SH in 20 years
• High percentage of rental stock built in the
1970s & 1980s
• Renovation and/or turnover will mean higher
rents
• HOW CAN WE MAINTAIN A PERCENTAGE OF
EXISTING RENTALS AT MODERATE RATES?
Our Town St Helena Summer 2015 23
Build More Lower Income Rental Options
• Build and manage low-income rental
complexes
– For winery and hospitality workers
– For seniors and disabled
• City of St. Helena is conducting a Feasibility
Study of scattered site projects
• New Calistoga Family Apartments are full with
a waiting list
Our Town St Helena Summer 2015 24
Get Creative
• Cooperative housing
– Single home converted to two living units
– Tiny house movement
• Habitat for Humanity
– All we need is the land
• Public/private partnerships
– McCorkle is an excellent start
• Industry Involvement
– Wine and hospitality industries play an important role
Our Town St Helena Summer 2015 25
Time to Take Action
• There is growing concern among many segments of our community about St Helena’s housing shortage
• The solution requires vision, commitment and perseverance
– all things our community has mustered before for other challenges
• Our Town St. Helena is committed to providing housing opportunities to the people vital to our community
Our Town St Helena Summer 2015 26
Our Town St Helena Summer 2015 27