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State of College Admission 2011 David A. Hawkins Director of Public Policy and Research NACAC Presented November 10, 2011 CACNY Meeting, New York

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State of College Admission 2011. David A. Hawkins Director of Public Policy and Research NACAC Presented November 10, 2011 CACNY Meeting, New York. Components of Report. Counseling Trends Survey Admission Trends Survey External Data US Department of Education IPEDS Data US Census Bureau - PowerPoint PPT Presentation

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Page 1: State of College Admission 2011

State of College Admission2011

David A. Hawkins Director of Public Policy and Research

NACAC

Presented November 10, 2011

CACNY Meeting, New York

Page 2: State of College Admission 2011

Components of Report• Counseling Trends Survey• Admission Trends Survey• External Data

– US Department of Education IPEDS Data– US Census Bureau– College Board Annual Survey– Other Education Organizations

Page 3: State of College Admission 2011

Chapter 1: The Flow of Students

• Number of HS Grads Peaked at 3.33 Million for 2008–09– 3.28 Million in 2010–11

• Wide Variations by State and Region; Race/Ethnicity; Age

• Total College Enrollment Will Increase At Least Through 2020

Page 4: State of College Admission 2011

Projected Percentage Change in Public High School Graduates, by State: 2007–08 to 2020–21

SOURCE: Projections of Education Statistics to 2020. (2011). US Department of Education, Washington, DC: National Center for Education Statistics. (Figure 8).

Page 5: State of College Admission 2011

Actual and Projected Numbers of Public High School Graduates, by Region: School Years

2002–03, 2007–08, and 2020–21

SOURCE: Projections of Education Statistics to 2020. (2011). US Department of Education, Washington, DC: National Center for Education Statistics. (Table 14).

Northeast Midwest South West 0

200

400

600

800

1,000

1,200

477

673

930

639552

721

1,032

694

482

674

1,103

722

2002–03 2007–08 2020-21 (projected)

in T

ho

usa

nd

s

Page 6: State of College Admission 2011

Actual and Projected Numbers of Public High School Graduates, by Race/Ethnicity: School Years

2002–03, 2007–08, and 2020–21

SOURCE: Projections of Education Statistics to 2020. (2011). US Department of Education, Washington, DC: National Center for Education Statistics. (Table 13).

Whi

teBla

ck

Hispan

ic

Asian/

Pacific

Isla

nder

Amer

ican

Indi

an/

Alask

a Nat

ive

0

500

1,000

1,500

2,000

2,500

1,858

359 340136 28

1,917

436 453161 32

1,707

426575

23533

2002–03 2007–08 2020–21 (projected)

in T

ho

usa

nd

s

Page 7: State of College Admission 2011

Actual and Projected Enrollment in All Postsecondary Degree-Granting Institutions, by Race/Ethnicity:

Fall 1999, Fall 2009, and Fall 2020

SOURCE: Projections of Education Statistics to 2020. (2011). US Department of Education, Washington, DC: National Center for Education Statistics. (Table 29).

Total

White

Black

Hispanic

Asian/P

acific

Isla

nder

Americ

an India

n/

Alask

a Nativ

e

0

5,000

10,000

15,000

20,000

25,000

14,791

10,282

1,643 1,319 913 145

20,428

12,731

2,920 2,5471,338 208

23,016

12,921

3,646 3,7071,666

205

1999 2009 2020 (projected)

in T

ho

usa

nd

s

Page 8: State of College Admission 2011

Actual and Projected Enrollment in All Postsecondary Degree-Granting Institutions, by Age:

Fall 1999, Fall 2009, and Fall 2020

SOURCE: Projections of Education Statistics to 2020. (2011). US Department of Education, Washington, DC: National Center for Education Statistics. (Table 21).

18 to 24 25 to 34 35 and older0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

8,876

3,094 2,683

12,100

4,5883,531

13,130

5,5444,105

1999 2009 2020 (projected)

Age Group

in T

ho

usa

nd

s

Page 9: State of College Admission 2011

Chapter 2. Applications and Selectivity

• Applications Per Student Continues to Increase

• Nearly Three-Quarters of Colleges Report Application Increases

• Average Acceptance Rate Down Slightly

Page 10: State of College Admission 2011

Percentage of Students Submitting Three or More and Seven or More Applications: 1990 to 2010

SOURCES: Pryor, J.H., Hurtado, S., Saenz, V.B., Santos, J.L., and Korn, W.S. (2007). The American Freshman: Forty Year Trends, 1966–2006. Los Angeles: Higher Education Research Institute, UCLA. Data from 2007 – 2010 are from annual editions of The American Freshman: National Norms reports also published by the Higher Education Research Institute, UCLA.

1990

1992

1994

1996

1998

2000

2002

2004

2006

2008

2010

0

10

20

30

40

50

60

70

80

90

61 60 6263 62 61 62 61 63

64 6767 67 70 68

71 71 7174 75

77

9 8 9 9 10 10 11 11 11 12 13 14 14 16 16 17 18 1922 23 25

Three or more Seven or more

Page 11: State of College Admission 2011

Percentage of Colleges Reporting Change from the Previous Year in Number of Applications for Fall Admission:

1996 to 2010

Source: NACAC Admission Trends Survey, 2010.

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

0

10

20

30

40

50

60

70

80

90

53

6764

73 7471

74 76

6773 75

7875

65

73

32

2519

16 17 19 18 16

2320 18 20 18

29

19

15

814

11 9 10 8 8 107 7

37 7 8

IncreasedDecreasedStayed the same

Page 12: State of College Admission 2011

Mean Selectivity and Yield: Fall 2010

Selectivity Yield

Total 65.5 40.9

By Control

Public 67.7 42.1

Private 64.3 40.4

SOURCE: Integrated Postsecondary Data System (IPEDS) online Data Center. (2010-11). U.S. Department of Education, Washington, DC: National Center for Education Statistics.

Page 13: State of College Admission 2011

Applications and Enrollment By SelectivityNational Share of

Institutions

Average Applications

Per Institution

National Share of

Applications

National Share of FT, FY Students

Enrolled

Selectivity

Accept fewer than 50%

19.8% 8,745 34.7% 20.3%50 to 70%

37.1 5,139 38.3 40.571 to 85%

28.4 3,738 21.3 28.5More than 85%

14.8 1,918 5.7 10.7

SOURCE: Integrated Postsecondary Data System (IPEDS) online Data Center. (2009-10). U.S. Department of Education, Washington, DC: National Center for Education Statistics.

Page 14: State of College Admission 2011

Chapter 3. Admission Strategies

• Decrease in Early Decision Apps and Admits–Only 38 Percent Reported Increases in ED Apps– 36 Percent Reported Increases in ED Admits

• Early Action Activity Holds– 72 Percent Reported Increases in EA Apps– 68 Percent Reported Increases in EA Admits

• More Colleges Use Wait Lists; Admission Chances Low– 48 Percent Used Wait List, Up From 39 Percent in 2009– 28 Percent Admitted, Down from 34 Percent in 2009

Page 15: State of College Admission 2011

Early Decision Early Action Wait List

Total 21.6% 30.4% 47.7%

Control

Public 7.1 24.3 42.9

Private 26.3 32.4 49.3

Selectivity

Accept fewer than 50% of applicants 63.3 29.2 89.8

50 to 70% 11.6 32.8 43.5

71 to 85% 15.3 29.4 34.1

More than 85% 0.0 26.1 23.9

Yield

Enroll fewer than 30% of admitted students 26.4 42.9 57.5

30 to 45% 18.5 18.9 40.2

46 to 60% 5.7 17.1 25.7

More than 60% 35.7 28.6 50.0

Percentage of Colleges Using Early Decision, Early Action, and Wait Lists:Fall 2010

NOTE: Figures in italics should be interpreted with caution due to low sample size (fewer than 15 institutions per cell).SOURCE: NACAC Admission Trends Survey, 2010.

Page 16: State of College Admission 2011

Mean

Mean percentage of all applications received at ED colleges through Early Decision 12.4%

Mean percentage of Early Decision applications accepted (ED selectivity rate) 57.3

Mean overall selectivity rate for institutions with Early Decision 49.8

Mean percentage of admitted ED students who enrolled (ED yield rate) 86.5

Mean overall yield rate at ED colleges 34.4

Key Statistics for Early Decision Colleges: Fall 2010

SOURCE: NACAC Admission Trends, 2010..

Page 17: State of College Admission 2011

Gap In Acceptance Rate Between ED Admits and All Admits at ED Colleges

2007 2008 2009 2010

ED selectivity rate 65% 67% 70% 57%

Overall selectivity rate at ED colleges

53% 54% 55% 50%

Gap (in percentage points 12 13 15 7

SOURCE: NACAC Admission Trends Survey, 2007 to 2010.

Page 18: State of College Admission 2011

SOURCE: NACAC Admission Trends Survey, 2010.

Mean

Mean percentage of all applications received at EA colleges through Early Action 43.7%

Mean percentage of Early Action applications accepted (EA selectivity rate) 66.3

Mean overall selectivity rate for institutionswith Early Action 66.9

Mean percentage of admitted EA students who enrolled (EA yield rate) 32.8

Mean overall yield rate at EA colleges 30.2

Key Statistics for Early Action Colleges: Fall 2010

Page 19: State of College Admission 2011

Mean Percentage of Students Admitted off the Wait List:

Fall 2010

Mean Percent AdmittedTotal 28.0%

Control

Public 34.7

Private 26.2

Selectivity

Accept fewer than 50% of applicants 11.1

50 to 70% 34.2

71 to 85% 35.1

More than 85% 55.3

Yield

Enroll fewer than 30% of admitted students 25.9

30 to 45% 27.3

46 to 60% 43.5

More than 60% 18.6

NOTE: Figures in italics should be interpreted with caution due to low sample size (fewer than 15 institutions per cell).SOURCE: NACAC Admission Trends Survey, 2010.

Page 20: State of College Admission 2011

Chapter 4. Factors in the Admission Decision

• Top Factors Unchanged– Grades in College Prep Courses– Strength of Curriculum– Test Scores– Overall GPA

Page 21: State of College Admission 2011

FactorConsiderable importance

Moderate importance

Limited importance No importance

Grades in college prep courses 83.4% 12.3% 2.7% 1.6%

Strength of curriculum 65.7 25.7 4.7 3.9

Admission test scores (SAT, ACT) 59.3 29.4 7.0 4.3

Grades in all courses 46.2 42.1 10.2 1.6

Essay or writing sample 26.6 33.0 22.9 17.6

Student’s demonstrated interest 23.0 30.9 26.6 19.5

Class rank 21.8 37.2 25.9 15.0

Counselor recommendation 19.4 45.0 23.1 12.4

Teacher recommendation 19.0 44.2 24.5 12.3

Subject test scores (AP, IB) 9.6 32.4 32.6 25.3

Interview 9.2 22.7 33.0 35.2

Extracurricular activities 7.4 42.3 35.1 15.2

Portfolio 5.9 12.9 32.9 48.2

SAT II scores 5.3 11.8 24.9 58.0

State graduation exam scores 4.2 14.0 28.5 53.4

Work 1.9 20.3 47.2 30.6

Percentage of Colleges Attributing Different Levels of Importance to Factors in the Admission Decision: Fall 2010

SOURCE: NACAC Admission Trends Survey, 2010.

Page 22: State of College Admission 2011

Factors Showing Most Change in “Considerable Importance” Rating: 1993 to 2010

19931995

19971999

20012003

20052007

20090

10

20

30

40

50

60

70

7 7

15

21 22 21 2123

1417

21 2018 19 19 20 20 19

2325

23

2826 27 26 27

4240 39

3634

32 3234

31

3533

2830

23 23

1916

22

4643

47 4850 51

54

58

52

57

61 60 59 60 59

54

58 59

3937

4138

4144

42 4345

50

5457

5351 52 52

46 46

Demonstrated InterestEssayClass rankAdmission test scoresGrades in all courses

Pe

rce

nta

ge

of

Co

lleg

es

Source: NACAC Admission Trends Survey, 2010.

Page 23: State of College Admission 2011

Factors by Institutional Characteristics• Public vs. Private

– Private: essay, interview, counselor and teacher recommendations, extracurricular activities, SAT II scores, the portfolio, demonstrated interest, and work

– Public: admission test scores• Enrollment Size

– Smaller: essay, interview, counselor and teacher recommendations, demonstrated interest, state grad. exams

– Larger: strength of curriculum, admission test scores• Selectivity

– More Selective: strength of curriculum, grades in college prep courses, essay, class rank, teacher and counselor recommendations, extracurricular activities, work, portfolios, subject test scores, and SAT II scores

Page 24: State of College Admission 2011

Considerable importance

Moderate importance

Limited importance No importance

Race/ethnicity 5.1 23.6 20.5 50.8

First-generation status

4.5 24.5 26.3 44.7

High school attended

4.5 26.8 31.1 37.7

State or county of residence

3.7 16.0 26.8 53.4

Gender 4.1 10.2 21.1 64.6

Alumni relations 3.1 22.4 34.9 39.6

Ability to pay 1.9 9.6 16.4 72.1

Percentage of Colleges Attributing Importance to the Influence of Student Characteristics on the Evaluation of Factors in the Admission Decision: Fall 2010

SOURCE: NACAC Admission Trends Survey, 2010.

Page 25: State of College Admission 2011

Chapter 5. College Counseling In High Schools

• Student-to-Counselor Ratios

• Time Spent on College Counseling

Page 26: State of College Admission 2011

Students Per Counselor by School Characteristics

Students Per Counselor

Students Per College Counselor

Total 272 333

Control

Public 285 338

Private 215 310

Enrollment

Fewer than 500 218 247

500 to 999 277 353

1,000 to 1,499 279 335

1,500 to 1,999 297 390

2,000 or more 425 540

FRPL

0 to 25 percent 272 320

26 to 50 percent 287 327

51 to 75 percent 301 402

76 to 100 percent 237 309

SOURCE: NACAC Counseling Trends Survey, 2010.

Page 27: State of College Admission 2011

Percentage of Time on College Counseling

Private Schools

55

12

11

9

2 64

Public Schools

23

24

21

14

8

55

College counsel-ingHigh School coursesPersonal needsTestingJob counselingTeachingOther

SOURCE: NACAC Counseling Trends Survey, 2010.

Page 28: State of College Admission 2011

Chapter 6. The Admission Office

• Applications Per Admission Officer

• Cost to Recruit

Page 29: State of College Admission 2011

Applications Per Admission Officer

Applications per admission officer

Total 527Control

Public 981Private 402

Enrollment

Fewer than 3,000 3243,000 to 9,999 69910,000 or more 1,219

Selectivity

Accept fewer than 50% of applicants 80950 to 70% 59571 to 85% 426More than 85% 297

SOURCE: NACAC Admission Trends Survey, 2010.

Page 30: State of College Admission 2011

Cost-to-Recruit

Applicant Admitted Enrolled

Total $585.29 $805.80 $2,407.73

Control

Public 348.73 449.22 987.01

Private 690.99 965.12 3,042.52

Enrollment

Fewer than 3,000 806.70 1,059.74 3,151.96

3,000 to 9,999 422.39 649.89 2,015.74

10,000 or more 208.36 349.69 906.71

Selectivity

Accept fewer than 50% of applicants 464.48 832.00 2,259.02

50 to 70% 386.76 616.99 1,954.84

71 to 85% 579.98 853.68 2,566.80

More than 85% 823.13 891.62 2,663.53

Yield

Enroll fewer than 30% of admitted students 533.22 693.61 2,765.83

30 to 45% 542.99 764.69 2,055.09

46 to 60% 677.29 915.01 2,448.37

More than 60% 1,049.26 1,711.24 2,552.39

NOTE: Figures in italics should be interpreted with caution due to low sample size (fewer than 15 institutions per cell).SOURCE: NACAC Admission Trends Survey, 2010.

Page 31: State of College Admission 2011

We Welcome Your Input

David [email protected] 703-299-6809