state farm: staying relevant at age 90 adam goode ryan barnes
TRANSCRIPT
![Page 1: State Farm: Staying relevant at age 90 Adam Goode Ryan Barnes](https://reader036.vdocuments.site/reader036/viewer/2022062322/5697bfbe1a28abf838ca28d6/html5/thumbnails/1.jpg)
State Farm: Staying relevant at age 90
Adam GoodeRyan Barnes
![Page 2: State Farm: Staying relevant at age 90 Adam Goode Ryan Barnes](https://reader036.vdocuments.site/reader036/viewer/2022062322/5697bfbe1a28abf838ca28d6/html5/thumbnails/2.jpg)
Reinvented
• Use traditional agent model
• “How can we still deliver same core values, but do it in a way that’s more modern”
![Page 3: State Farm: Staying relevant at age 90 Adam Goode Ryan Barnes](https://reader036.vdocuments.site/reader036/viewer/2022062322/5697bfbe1a28abf838ca28d6/html5/thumbnails/3.jpg)
Results
• New campaigns and digital initiatives
• Downplayed iconic slogan
• “Get to a better state”
• Convince drivers they still need agents
![Page 4: State Farm: Staying relevant at age 90 Adam Goode Ryan Barnes](https://reader036.vdocuments.site/reader036/viewer/2022062322/5697bfbe1a28abf838ca28d6/html5/thumbnails/4.jpg)
Revamped
![Page 5: State Farm: Staying relevant at age 90 Adam Goode Ryan Barnes](https://reader036.vdocuments.site/reader036/viewer/2022062322/5697bfbe1a28abf838ca28d6/html5/thumbnails/5.jpg)
Digital effort
![Page 6: State Farm: Staying relevant at age 90 Adam Goode Ryan Barnes](https://reader036.vdocuments.site/reader036/viewer/2022062322/5697bfbe1a28abf838ca28d6/html5/thumbnails/6.jpg)
Market Share
• State Farm – 18.07%• Allstate – 10.48%• Berkshire Hathaway (GEICO) – 9.22%• Progressive – 8.06%
![Page 7: State Farm: Staying relevant at age 90 Adam Goode Ryan Barnes](https://reader036.vdocuments.site/reader036/viewer/2022062322/5697bfbe1a28abf838ca28d6/html5/thumbnails/7.jpg)
Sources
• http://adage.com/article/special-report-marketer-alist-2012/state-farm-reinvents-90-logo-tagline-digital/238419/
• http://www.insure.com/car-insurance/largest-auto-insurance-companies-by-market-share.html