startup turkey _ mobile where all technologies emerge
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Mobile:
Where all
Technologies Emerge By Fatih İşbecer @isbecer @Pozitron_Mobile
eTohum Startup Turkey
2007 2008 2009 2010 2011 2012 2013 2014
• Android, iOS and New Generation Tablets did not yet exist
• Voice, text and web was the main channel for services
• Only 64 million smartphones were sold worldwide
• Symbian and Windows Mobile accounted for 81 % smartphone market
• RIM and Palm OS were the only other platforms in the market
• World’s 1st mobile sports betting application Bilyoner was designed &
developed by Pozitron
2006
eTohum Startup Turkey
«Today we are going to reinvent the phone»
- Steve Jobs
2006 2008 2009 2010 2011 2012 2013 2014 2007
eTohum Startup Turkey
Starts the reinvention with the AppStore • None of the previous stores achieved the success of the AppStore
• Before AppStore:
• At the AppStore
• AppStore minimised time-to-shelf from 68 days to 22 days and halved time to payment
Developer
(20%)
Publisher
(20%)
Aggregator
(20%)
Operator
(40%) End User
Developer
(70%)
Apple
(30%) End User
2006 2007 2009 2010 2011 2012 2013 2014 2008
eTohum Startup Turkey
Android Comes into Play
Google bought Android in August 2005
However the first Android-powered
phone wasn’t sold until October 2008
In 2009, Android only accounted for
3.9% of smartphone sales and 0.6% of
all cellphone sales
Right now Android has one of the largest
developer communities and the biggest
market share.
HTC Dream
2006 2007 2009 2010 2011 2012 2013 2014 2009 2008
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Proving this wrong,
The introduction of tablets caused weaker
consumer demand in the PC market. The PC
market growth rate expectation dropped from
18.1% to 15.9% after the launch of the new
generation tablets.
2006 2007 2009 2010 2011 2012 2013 2014 2008 2010
The Apple Stocks
dropped, predicting that
iPad wouldn’t sell well.
Then came the tablets...
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Apps have become a
new, digital currency,
reaching 1 million apps
Carriers are stuck in the
telecoms age
Mobile Fragmentation in
Platforms and Devices
Bargain hunting,
showrooming, barcode &QR
codes started trending
Apple’s golden year,
stock price passed
Microsoft’s
2006 2007 2009 2010 2011 2012 2013 2014 2008 2010
eTohum Startup Turkey
Global Smartphone Penetration
2006 2007 2009 2010 2011 2012 2013 2014 2008 2011
eTohum Startup Turkey
Mobile games exploded with
than a billion users
Mobile found ways to
replace our wallets
Users started looking
for easy to navigate OS
and apps
Location based made it
easier to reach the target
audience
Self tracking became
vialable through health
applications
Cloud computing
unleashed a wave of
innovation in IT
2006 2007 2009 2010 2011 2012 2013 2014 2008 2012
eTohum Startup Turkey
Mac computers iPhone iPad Apple TV
Chrome browser Android Android tablets Google TV
Windows, Office Windows 8 Windows Phone Xbox
PC smartphone tablet smart TV
The goal is to dominate all 4 screens
2006 2007 2009 2010 2011 2012 2013 2014 2008 2013
eTohum Startup Turkey
Wearable technology
What to expect?
Over 50% smartphone penetration is
expected worldwide
Fragmentation in social media
2006 2007 2009 2010 2011 2012 2013 2014 2008 2014
eTohum Startup Turkey
Where does Turkey Stand?
Cell Phone Tablet
Devices with Mobile Internet
Where We Use Mobile Internet
At work
Outside(ex: Cafe,
restaurants
On the road &
Vacation
At home
World Average
2011
World Average
2012
World Average 2011
World Average 2012
Turkey 2011
Turkey 2012
Turkey 2011 Turkey 2012
eTohum Startup Turkey
Where does Pozitron Stand?
• Turkey’s first Mobile banking application for
Is Bank in 2007
• World’s pioneering Mobile Ticketing platform
for Turkish Airlines in 2009
• Global Provider of eBay’s Mobile Commerce
applications since 2010
• Partnership with Intel Global since 2011 to
provide UltraBook authentication solutions
• Turkey’s groundbreaking Alternative Payment
Platform - BKM Express for BKM in 2012
• Growth of Pozitron Qatar expansion with QIB
Mobile Banking in 2013
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Increase in Total Number of Transactions
Uprise of Turkey’s 1st mBanking App, ISCEP
Number of ISCEP Customers
clients
clients
clients
clients
Total
clients
Largest EFT: 1,045,918.06 TL
Largest Money Transfer: 1,003,730.62 TL
eTohum Startup Turkey
Thank you!
www.pozitron.com
@isbecer