"The start-up Road: from an original idea to a successful product" Does your company have an innovative idea or promising concept in the high-tech field? Would you like to be able to market it successfully?

LeadLike can guide you through the entire process- from the conceptual stage to the marketing stage.

The process has three main stages, resulting in the success of your start-up project:

1. We start with your idea, and with the help of our experts, begin by developing a professional product, concept or service.

2. We then launch a prototype of the idea, putting it through a real test run, both practically and legally.

3. Finally, we prepare the prototype for launch onto the Israeli market, and look for suitable investors and partners!

Development of the professional product: Market research & Maximizing product marketability Analysis of the competition and creation of a business model Evaluation and optimization of costs Patenting intellectual property & technology Researching the best business methods

Business model development and market test-run: Legal evaluation Financial analysis Implementation of the business model Research and development of the business model Financial and business management

Marketing: Adjustments and improvements to the business model Product positioning and effective marketing Executive summary and product presentation Introduction of the project to multiple investors Fundraising

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Before launching a product onto the market, we must thoroughly evaluate the features that can help launch the success of your product. This is done in several stages:

Fundamental first step: Researching the Market

A good idea is not enough to succeed in bringing an innovation onto the market. The idea needs to be developed in order to meet a real consumer need and provide a practical and innovative solution to the problem of a clearly defined public.

Researching the current market is the only way to truly test your idea. If the results are positive at the end of this step, we will then proceed on examining your product's feasibility in the market and develop financing and marketing strategies for your project.

Increasing Marketability: Product Formulation & Development

After conducting market research, we will conduct a complete and accurate formulation of the various features of your new product, process or concept in order to increase its marketability.

This step is necessary to successfully match the product with market demands.

We will identify the market for this product, and analyze its various functions: the specific needs of potential customers, the product’s placement regarding its competitors, market access opportunities, etc.

Review and analysis of your product and constantly maximizing its marketability are important factors that contribute to the success of your start-up and will be ongoing through the entire marketing process.

We will identify the market for this product, and analyze its various functions

MARKET RESEARCH & MAXIMIZING PRODUCT MARKETABILITY

LeadLike . Development of the professional product

This analysis will focus primarily on the product’s major competition

ANALYSIS OF THE COMPETITION & CREATION OF A BUSINESS MODEL

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Once the market research has been completed, we will examine, in great details, the product’s direct and indirect competitors on the market.

This analysis will focus primarily on the product’s major competition, whether in Israel or abroad, with a study of their own approach to their (similar) product, concept or service, from both an economic and a marketing perspective. We will use this as a basis to develop a business model for your start-up’s project.

This business model will address the major aspects of your new business, both in its objectives (purpose, strategy) and in terms of necessary development and resources (planning, promotion and distribution) and will guarantee a market advantage for your product within a specific timeframe.

This step includes several guidelines for the development of the business model: Definition of product’s market value Identification of target market (potential consumers) Defining the company positioning Development of strategies to maximize revenue Positioning of the company in the target market Formulation of a strategy in order to maintain a competitive edge

LeadLike will help you develop the optimal business model which will best generate the maximum revenue from the sale of your new product, concept or service.

[---]decision that will securely move the process forward.

EVALUATION AND OPTIMIZATION OF COSTS

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The process of bringing an innovative idea to market involves making the right choices from the very beginning. To this end, we will evaluate your project and create a strong business plan that will define your entire approach to the marketing of your idea.

This method includes a series of organized phases of implementation, each step defined by a business decision that will securely move the process forward. The development of the business plan for your product includes the evaluation and optimization of necessary costs, in order to most efficiently manage the risk involved -and ensure success.

This business plan will be used to define a general outline of the project, its challenges and difficulties, but most importantly, its strengths. With this new perspective, your company will decide on the continuation or reorientation of the project.

Structuring your approach to the marketing of your idea has its serious advantages:

Gradually reduce the uncertainties inherent in any development project

Develop a project outline

Anticipate and reduce the risk of failure

Identify major obstacles as soon as possible

Engage potential clients early

Gradually introduce resources when the chances of success are

more clearly defined

Optimization of costs

Improve the quality of investment decisions

Develop time management through appropriate planning

We must think about protecting your company’s innovation.

PATENTING INTELLECTUAL PROPERTY & TECHNOLOGY

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Before planning a commercial launch of the product or innovative concept, i.e., before revealing it to the public, we must think about protecting your company’s innovation. Intellectual property protection makes it possible to safely market your innovative idea.

Obtaining a patent limits the use or marketing of your idea by others, providing your start-up with an market monopoly.

LeadLike offers you its approach through three fundamental questions:

1 - Is your idea eligible for a patent?

2 - If so, is patenting your idea to your economic advantage?

3 - When and how should your idea be patented? At what stage?

This approach toward patenting makes it possible to:

Bridge the gap between business strategy and patent

Guide business decisions and protect innovations

Encourage analysis of patent’s usefulness

Choose the patent that best fits the needs and resources of the company

Increase corporate value by building a patent portfolio

LeadLike will assist you in filing the patents that will best fit the ideas, needs, and resources of your company.

how to a get a maximum market value for your product.

RESEARCHING THE BEST BUSINESS METHODS

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Research on the best business techniques will improve the marketing success of the product or innovative service proposed by your start-up company.

Once the product is fully defined, the question arises on how to a get a maximum market value for your product.

Several options are possible:

Produce and commercialize your product yourself

Bring in a business partner for a particular step/several steps

Outsourcing

Allow/limit the marketing of your product within specific parameters

LeadLike offers to develop an objective framework for these business decisions, facilitating the process, and developing the method of operation that is the best suited for your company.

This approach will also allow you to:

Develop a practical approach on how to market the product

Identify the relationship of the company with relevant partners/potential allies

Ensure protection of intellectual property

Encourage analysis and appropriate use of investments and resources for

marketing techniques