starting the conversation steps and strategies
DESCRIPTION
Guidelines and examples for starting conversational marketingTRANSCRIPT
WHAT IS CONVERSATIONAL
MARKETING ANYWAY?
An Ongoing DialogBetween Customer and Marketer
Where Customer Has ControlOver Content and Timing
3
CONVERSATIONAL/SOCIAL MEDIA USE
4
http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curve-6789/
EFFECTIVENESS OF ADS UNCLEAR
5
eMarketer newsletter, August 29, 2008
6
adapted from Jeremiah Owyang, webcast for Awareness NetworksOctober 2008
Mary Lou Roberts
FREE LISTENING TOOLS
Listen to Your Customers on SiteSolict Feedback/Ratings
Listen to Buzz in WebspaceGoogle AlertsBlog Posts > TechnoratiBlog Comments > BackTypeDiscussion Boards > BoardTrackerTwitter > search.twitter.comFriendfeed (social aggregator)
Mary Lou Roberts
MARKETING ANALYTICS/RESEARCH AS NEEDED
Not Before/
Not At The Expense of
An Active Listening Program
SPEAK
TO CUSTOMER NEEDS
NOT TO MARKETER ISSUES
THANKSGIVING IS COMING!
12
No Link FromHome Page to Chat Page !
Mary Lou Roberts
WHEN YOU START TO SPEAK
Speak, Don’t ShoutFill Customer Needs – This
Is Not Advertising!Have a ‘Speaking
Strategy’How to StartHow to Monitor/ManageHow to Expand
Mary Lou Roberts
BLOGS ARE ONE GOOD WAY
http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616/
Mary Lou Roberts
GOOD (SAFE) BLOGS
• Clear Objectives
• Updated Frequently
• Well Written
• Actively Monitored
ENCOURAGE UGC
ON YOUR SITE
22
adapted from Jeremiah Owyang, webcast for Awareness NetworksOctober 2008
23
http://diy-marketing.blogspot.com
Slides from first social media summithttp://www.slideshare.net/mlr/brand-marketing-for-summit-presentation-644350/