starting a web office from scratch: trials and tales
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Starting a Web Office from Scratch: Trials and Tales
committees, policies, guidelines
politics
Structure of team
function - services based agency / global function
department location - IT VS marketing vs hybrid
Size of university matter?Quality of skill in each area mattersFront end engineering, usability are keyprogressive in nature vs guarded
CMS - content / content providers
Buy vs BuildWorkflowContent Creators are empoweredSetting limits and sticking to themTraining for best practicesNot a silver bullet, doesn't fix people problems, doesn't write copy Be sure to enforce consistent style - writing, code, design
web groups
communication
project management
Centralize email address vs service request formProject management takes a lot of timeStreamlining and getting the most bang for the buckTime is finite, you can always add more peoplefind what works for you, be sure everyone is comfortable and do it all in, halfway doesnt work
strategy / playbook
user centric
avoid bloat
under do, they don't need all those featuressay no and make decisions based on needBe the expert, that is why they hired you, bring backup to statements you make out of date and inconsistentAPI'sglobal directoriesOptimize for front end usageCache Everything.
processes
New Site vs. Redesign vs. RealignEverything starts with the needs and goalsThen moves to navigationThen content Design, programming, testingRefactoring once content is placed is not a bad thingInternal team flowOpenessWillingness to changeWhat is efficent for others may not be for you
measurement / goals
challenge your team and your university to be better
Higher Ed Web GalleriesInternal AwardsStats and trends show progressSpeaking and presenting to share your talent with others
rouge faculty/staff will always test their limits
Give someone an inch and they will take a mile.Allowing PHP, Script or other tags in your CMSPoorly written code can be exploited very fastUpdates (esp security updates) need to happen oftenAlign with those that are a voice of reason, identify early adopters and work with them
Questions?
