start'essentials créativité - alain leduc
DESCRIPTION
Start'essentials créativité - Alain Leduc Agence Bruxelloise pour l'Entreprise.TRANSCRIPT
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Inspiration
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How to get out ?
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Transgression
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Different impulse
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Information
Timing
Inspiration
Construction
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Nice to meet You !
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Idea ≠
Solution
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Solution Original & relevant
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Fuzzy
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Balance
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Idea
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Solution
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Creativity
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Innovation
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Creative Process
3 steps : chronology
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Draw the
frame
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Exploration Reformulation
Inspiration
Challenge
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Reality
Imagination
2. Divergence
1. Exploration
3. Convergence
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Originalité &
Pertinence
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Video Putpocket
Original & relevant
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Questions &
Comments
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Warm up
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Reality
Imagination
1. Exploration
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Comment se faire connaître et vendre ?
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Break
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Reality
Imagination
2. Divergence
1. Exploration
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You cannot discover new oceans,
unless you have the courage
to lose sight of the shore.
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Conditions
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4. NO judgment !
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Beliefs
Experience
Knowledge
Perception
Pressure
Judgment
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4. NO judgment !
Why not contest Yes, and…
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Techniques
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Trash ideas
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Idea
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Solution
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Mismatch socks
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Trash ideas
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Transgress
Remove Create
Decrease Increase
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Remove Create
Decrease Increase
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Transgress
Remove Create
Decrease Increase
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Reality
Imagination
2. Divergence
1. Exploration
3. Convergence
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Convergence
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Selection
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EvaluationMatrix
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Plus Potentials Concerns Options
« PPCO »
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Naked people in ad
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Plus Potentiels
Craintes Options
• Attirer attention • Provoquer réactions • Montrer la marque
d’une façon différente • Image (oser/impact) • Surprise
• Buzz Internet • Couverture Média • Etre copié • Se souvenir de la marque • Augmenter les ventes
• CFP éviter le sexe ? • CFP éviter de montrer
seulement des filles nues ? • CFP rendre l’action
compréhensible ?
• Cacher le sexe • Plus d’hommes nus que de
femmes nues • Humour • Bonne cause
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Clothing drive
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Plus Potentials Concerns Options
« PPCO »
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Let’s sum up
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Idea ≠
Solution
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Idea
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Solution
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Creative Process
3 steps : chronology
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Reality
Imagination
2. Divergence
1. Exploration
3. Convergence
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Conditions
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4. NO judgment !
Why not contest Yes, and…
![Page 61: Start'essentials créativité - Alain Leduc](https://reader033.vdocuments.site/reader033/viewer/2022051313/5497253cb479593d698b4625/html5/thumbnails/61.jpg)
Techniques
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Trash ideas
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Transgress
Remove Create
Decrease Increase
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Plus Potentials Concerns Options
« PPCO »
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Questions &
Comments
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Evaluation
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Conclusion
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Free ideas
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Manage creativity
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Make Ideas Happen