start up chile - 7 bootstrapping tips
DESCRIPTION
This is a presentation I did for Start Up Chile in their inaugural year (Sep 2010). I presented at their 3rd meetup before they were internationally known and widely popular. I was giving entrepreneurs tools and ideas of how to get their name out there on a budget as the premise behind Start Up Chile is to encourage foreign entrepreneurs (World Class Talent) to come to Chile and bootstrap their business for 6 months with a $40k grant from the Chilean Ministry of Economy.TRANSCRIPT
77 TipsTips
for for
Bootstrapping Bootstrapping
Your MarketingYour Marketing
Presentation inspired by:
Shonika [email protected]
+569 6 622 0678
Marketing is…….
What is marketing?
mahr-ki-ting]
–noun
the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
That was then….
target marketing salesperson is in control
hard sellmass marketing
broadcastinglaw of attraction
This is now! (:
Social media has
transformed the marketing landscape
• The customer doesn’t care about you until they know that you care about them – They can be your best salesperson or worst competitor.
• Sales has evolved from prospecting to relationship building – ‘microcasting’
• The customer has control of the relationship not the ‘salesperson’ – ‘Law of Acceleration’
Marketing is a social evolutionary exchange….
Tip #1: Serve as an industry
resource (one industry, one site)
The fastest way to get attention isThe fastest way to get attention is
to give it.to give it.
Tip #2. Leverage Social Media
Tip #3. Use ‘popular’ keywords in your titles – video, bio, articles
• Use commonly searched terms
• Celebrity names tied to a story
• Name of your company/product
• Use popular keywords in video titles, articles, press releases and bio of social networking pages
* RESOURCE * google.com/trends
Tip #4: [Fill in the blank] Weekly
“The Marketing is More Important than the Mastery.”
• Posterous.com (integrated blogging tool) –Resource: google.com/alerts
• Facebook Fan Page (3rd largest country in the world)
• Dipity.com (dynamic timelines)
• Video Blogging (Flip Camera)
Tip #5 Repurpose Content
Tip #6 Build an Opt-In List
Tip #7: Get Clients Now!
Written by C.J. HaydenWritten by C.J. Hayden
Girl Wired InGirl Wired In
Twitter: @teenbizcoach
Facebook/Linkedin: shonika.proctor
Email: [email protected]
Web: TeenEntrepreneurBlog.com
Gracias!
www.startupchile.org