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BUSINESS PLAN FOR EARLY

STAGE COMPANIES.

Objective

What to include in business plan so that it act as a

roadmap for new business.

Speaker profile

Mohit Dubey CEO (Carwale.com)

CarWale is South Asia's leading car portal .

Backed by India’s leading early stage venture capital firm Seedfund and top tier US venture fund Sierra Ventures.

Over 2.4 million visits a month.

Won many prestigious awards including the Red Herring Asia Top 100,

BusinessWeek’s Top 25 young entrepreneurs in Asia

PCWorld Web Award for best automotive website.

Offers more than 400,000 pages of car research, tips-advices, road-tests etc.

What is business plan and what is a

importance of it.

Not just tool of money raising from investors.

Investors brings lot more than money.

It is nothing but a road map.

A bad plan is better then no plan, Because you can

modify it if you have it.

Online business plans really not help (50 pages Vs.

5 Pages)

Just ask few questions and Answer it.

What problem an I Solving?

Every unsolved problem is a business opportunity.

1. Is this problem worth solving?

You are going to invest you 5 to 10 years behind it.

2. Are there many solving this problem?

3. What is my unfair advantage in this?

Experienced Vs. Fresher (Contacts)

What is my solution?

Am I different or am I better?

Beware of cheaper, Faster, Better disease.

Will you go for better facebook?

Thinking 10X.

Name your category

Create your own small mountain and be owner of it.

(Sosyo: Apna desh apna brand)

Motorola (Big Mobile)

Nokia (Small Phone)

Samsung (Smartphone)

Sony (Smartphone: Waterproof, Scratchproof, cyber-

shot camera)

The time will come when category will be known by

name of firm. (search engine)

What is my solution?

Am I first mover?

First mover loses to first minder. (Positioning)

Which was first Mp3 player?

creative nomad jukebox

Who will pay for my Solution?

Don’t focus on multiple small revenue option.

Pick/show 1 big way to make money.

Google (From Companies who want space)

Facebook (To brands/companies who want promotion)

How do I estimate market size of

category that doesn’t exist?

Top Down: TAP : Total Available market.

Focus: SAM: Served Available Market. (Ideal

Customers)

Capable to pay.

We can serve.

Sale: SOM: Share Of Market

Customers who will shift to our product/brand.

Some boundaries to cross check data.

SAM in early years should be less than 25% of

TAM, rarely over 50%.

SAM below 10% is too small OR your TAM is too

large (OR you are not focused and lacks meaning)

SOM over 30% of SAM is rare,

SOM below 10% is too small.

Angel investors:

Out of 100 proposals only 2 gets funds.

Revenue Planning:

1st year: Month by month.

2nd Year: Quarterly

3rd Year: Six Monthly.

Get 20 to 24 months fund on hand while starting

new business.

From where Data will come?

Google.

Customers

Sellers

Surveys.

Take care:

Under estimate your earnings for first six months.

As your planning will change after first quarter.

Revisit your numbers/assumptions if you find any

deviation in actual achievement.

How many prospects can you reach given your

resources constraints.

Outsource as much as possible in initial years.

Include these figures.

Key Concepts Discussion terms

Revenue/sales Sales in Quantity

Sale price

Cost Fixed costs

Variable costs

Capital cost (Above 1 Year)

Profit Gross Profit

Profit before Tax

Profit after Tax

Cash Cash requirement

Cash Burn (Minimum monthly expenses)

Working Capital

Cash generated by the business.

Eat home cooked food

Checkwhatscooking.com.

Facebook: Brand users.

Thank You !

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