STARSStimulisanje Razvoja Sjevera

Opportunity for Opportunity for Competitive and Responsible Competitive and Responsible

Development of Northern MontenegroDevelopment of Northern Montenegro

Global Sustainable Tourism Alliance (GSTA)

A partnership of leading organizations in the sustainable A partnership of leading organizations in the sustainable tourism field working together with USAID Missions to apply tourism field working together with USAID Missions to apply a holistic and market-driven approach to sustainable tourism a holistic and market-driven approach to sustainable tourism

development. development.

STARS GoalsSTARS Goals

۞ Build capacity

۞ Linkages

۞ Improve investments

۞ Product brand

۞ Promote products

& service providers

STARS will FosterSTARS will Foster۞ Firm-level strengthening/upgrading

۞ Sector-level & inter-firm cooperation

۞ Improved support services

۞ Stronger enabling environment

۞ Public-private partnerships

۞ Investment and trade

promotion and linkages.

STARS STARS Geographic Geographic FocusFocus

Center for Non-Timber

Forest Products

Plav

Center for Non-Timber

Forest Products

Plav

Center for Hospitality &

Education

Pljevlja

Center for Hospitality &

Education

Pljevlja

Center for Agricultural Technology Transfer &

Improvement

Bjelo Polje

Center for Agricultural Technology Transfer &

Improvement

Bjelo Polje

Marketing and Sales Alliance

Kolasin

Marketing and Sales Alliance

Kolasin

Center for Artisanal and

Signature Products

TBD

Center for Artisanal and

Signature Products

TBD

Center for Micro & Small

Business Development

Berene

Center for Micro & Small

Business Development

Berene

Destination Management Organization

Durmitor Region

Destination Management Organization

Durmitor Region

Center for Hospitality &

Education

Pljevlja

Center for Hospitality &

Education

Pljevlja

Marketing and Sales Alliance

Kolasin

Marketing and Sales Alliance

Kolasin

Center for Micro & Small

Business Development

Berene

Center for Micro & Small

Business Development

Berene

Destination Management Organization

Durmitor Region

Destination Management Organization

Durmitor Region

Tourism HubsTourism Hubs

The Durmitor RegionThe Durmitor Region

Destination Management Organization Destination Management Organization (DMO) Durmitor. (DMO) Durmitor.

Marketing and Sales AllianceMarketing and Sales Alliance

Responding to the needs of business in northern Montenegro, two major needs were identified:

1. Improve business-to-business linkages

2. Improve market awareness and sales

Marketing and Sales AllianceMarketing and Sales Alliance

۞ Thank You