DONOR JOURNEY

CASE STUDY

1. What it means to be donor

centric at Starlight

2. Regular giving donor journey

Fundraising

CEO

Supporter

Care

Finance

Brand/

Marketing

Internal buy in

DONO

R

How we speak to

donors

Listening to their feedback

Respecting

communication preferences

Showing the impact of their

support

Thanking always

Positivity

How it works

Tracking and improving

The impact

2% reduction in 12 month attrition.

$200K worth in saved funds!

Next steps

Regular Giving

Tailored journeys

Single Giving

Journey

THANK YOU!

LinkedIn: Madeleine Nance

madeleine.nance@starlight.org.au