starforce dvd video (eng)

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StarForce DVD-Video StarForce DVD-Video DVD-Video format security DVD-Video format security www.star-force.ru

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Page 1: StarForce DVD Video (Eng)

StarForce DVD-VideoStarForce DVD-Video

DVD-Video format securityDVD-Video format security

www.star-force.ru

Page 2: StarForce DVD Video (Eng)

DVD is still very popularDVD is still very popular

77% 77% of respondents indicate that watch DVD or Blu-ray moviesof respondents indicate that watch DVD or Blu-ray moviesOnly Only 21% 21% of them use various video-on-demand servicesof them use various video-on-demand services78% 78% of spent money goes to buy of spent money goes to buy DVD DVD and and Blu-ray Blu-ray discsdiscsOnly Only 8% 8% of means spend to pay for video-on-demand servicesof means spend to pay for video-on-demand servicesAmong all other video formats share of Among all other video formats share of DVDDVD is is 59% 59% against against 11% 11% ofof Blu-ray Blu-ray

According to NPD GroupAccording to NPD Group. . Survey took place in USA in Survey took place in USA in 2011. 9636 2011. 9636 respondentsrespondents..

Page 3: StarForce DVD Video (Eng)

www.star-force.ru

What’s the problemWhat’s the problem??

The main problem for right holders today is industrial piracyThe main problem for right holders today is industrial piracy

Home copying is not so serious issue, but we can’t completely Home copying is not so serious issue, but we can’t completely neglect itneglect it

Investigations show that on the average approximately Investigations show that on the average approximately 25% 25% of of consumers make DVD discs copiesconsumers make DVD discs copies, , that they buy, rent or take that they buy, rent or take from friendsfrom friends. . HoweverHowever, , most consumers prefer to buy original most consumers prefer to buy original disc in case they failed to create working copy during first 30 disc in case they failed to create working copy during first 30 minutesminutes

Page 4: StarForce DVD Video (Eng)

www.star-force.ru

Industrial piracy means illegal manufacturing and sale of Industrial piracy means illegal manufacturing and sale of copyrighted subject when right holder suffer from revenue loss copyrighted subject when right holder suffer from revenue loss due to limited sales of original productdue to limited sales of original product

Manufacturing of illegal batch of discs can be of two typesManufacturing of illegal batch of discs can be of two types::

Dotted Dotted – – in home conditionsin home conditions, , using duplicatorsusing duplicators

Mass Mass – – replication plant conditionsreplication plant conditions

What’s the problemWhat’s the problem??

Page 5: StarForce DVD Video (Eng)

www.star-force.ru

What to do?What to do?

Considerable efforts goes against illegal copying issueConsiderable efforts goes against illegal copying issue

Right holders implement all possible resources Right holders implement all possible resources — — marketing, government marketing, government controlcontrol

NeverthelessNevertheless, , piracy level hasn’t reducedpiracy level hasn’t reduced?

Page 6: StarForce DVD Video (Eng)

www.star-force.ru

There is solutionThere is solution!!

Impossibility to fight down the problem by juridical or Impossibility to fight down the problem by juridical or administrative methods brings to another solution…administrative methods brings to another solution…

Technological protection of DVD-Video format !

Page 7: StarForce DVD Video (Eng)

What do I getWhat do I get??

www.star-force.ru

After hit the mass market unprotected product is being After hit the mass market unprotected product is being freely copying and illegally distributedfreely copying and illegally distributed

Pirates produce industrial batch of DVD discs and sale it Pirates produce industrial batch of DVD discs and sale it for prices that are considerably lower then legal discsfor prices that are considerably lower then legal discs

ThusThus, , the right holder’s income dramatically decreasedthe right holder’s income dramatically decreased

Protected product stand against crack attempts Protected product stand against crack attempts during long period of timeduring long period of time

During this time right holder gets income by selling During this time right holder gets income by selling original discsoriginal discs

Outcome:Increasing of right holder’s income due to sale of more original discs

Page 8: StarForce DVD Video (Eng)

How does it workHow does it work??

Reliable protection of DVD against copyingReliable protection of DVD against copyingKeeping of original quality and structureKeeping of original quality and structurePlayback using any hardware playersPlayback using any hardware playersPlayback using any software playersPlayback using any software playersSupport of Support of DVD DVD and and DVD DL (DVD5 DVD DL (DVD5 andand DVD9), ISO DVD9), ISO andand DDP DDP Compatibility with DVD replication systemsCompatibility with DVD replication systemsCompliance with DVD manufacturers requirementsCompliance with DVD manufacturers requirements

www.star-force.ru

Page 9: StarForce DVD Video (Eng)

Protection implementation stepsProtection implementation steps??

Initial consulting of customer to make the DVD-Video project which is suitable for protection implementation

Grant of demo disc if needed

Contract sign

Receiving original video stuff from customer

Analysis of original stuff and creating the technical conclusion

Original stuff can be finalize to fit protection requirements if needed

Payment by customer

Protected video is passed to customer

Discs replication*

Implementation of protection mechanisms and final testing

* Replication is possible by either customer’s facilities or at StarForce partner plants

www.star-force.ru

Page 10: StarForce DVD Video (Eng)

Compatibility of protected discsCompatibility of protected discs

According to protected DVD discs testing using 80% of modern hardware player models

only

0,1%www.star-force.ru

of protected disc were failed to launch

Page 11: StarForce DVD Video (Eng)

They use StarForce DVD-videoThey use StarForce DVD-video

www.star-force.ru

Page 12: StarForce DVD Video (Eng)

Demo discDemo disc

www.star-force.ru

To demonstrate protection technology we created the DVD disc that comprise of all elements for full value testing: animated 2 pages menu, 2:1 and 5:1 sound, support of fast navigation buttons, etc.

This disc we only send to those who shows well-defined interest and who is really manufactures video and movies. This is our policy to protect the technology against malefactors who interested in circumvent such kind of protections.

Also we can create a demo disc with customer’s stuff if needed.