starbucks ppt for marketing assignment
TRANSCRIPT
EAST ASIA
• China
• Hong Kong
• Macau
• Japan
• South Korea
• Taiwan
SOUTH EAST ASIA
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• India
• Pakistan
STARBUCKS IN ASIA
NORTHEN ASIA
• Russia
WESTERN ASIA
• Armenia
• Barhain
• Cyprus
• Jordan
• Lebanon
• Kuwait
• Oman
• Quatar
• Saudi Arabia
• Turkey
• United Arab Emirates25 / 44 - (57%)
NORTH AMERICA (100%)
• Canada
• USA
• Mexico
• Puerto Rico
CENTRAL AMERICA (3/52 - 14%)
• Aruba
• Bahamas
• El Salvador
• SOUTH AMERICA (4/10 - 40%)
• Argentina
• Brazil
• Chile
• Peru
STARBUCKS IN THE AMERICAS
• Austria
• Belgium
• Bulgaria
• Czech Republic
• Denmark
• France
• Germany
• Greece
• Hungary
STARBUCKS IN THE EUROPE
• Ireland
• Netherlands
• Poland
• Portugal
• Romania
• Spain
• Sweden
• Switzerland
• UK
18 / 37 – (49%)
STARBUCKS IN INDIA
• 7 cities with 72 locations
• Lunching it in Taj Hotels and Resorts from November
PLACE: A PLACE FOR AMBIENCE & EXPERIENCE
Warmth, Comfort, Diversity
A place of quiet contemplation
A gathering place for neighbours and friends
Conveniences at Airports, Markets, Malls etc.
PROMOTION: COMMITMENT TO THE WORLD
Environmental impact
Creating “Grounds for your
Garden”
Using recycled materials:
ranked 15 on the
U.S. Environmental
Protection Agency’s list of Top
25 Green Power Partners
PROMOTION: COMMITMENT TO THE WORLD
Fair Trade
Largest buyer of Certified Fair Trade coffee in North
America (10% of the global market)
Starbucks has given the FTC label greater visibility, helping
to raise consumer awareness in the process.
Payes above market prices for all of its coffee
Opens farmer support centers in Africa
PROMOTION: COMMITMENT TO THE WORLD
Ethos water
Ethos bottles feature prominent
labeling stating "helping children get
clean water”
$.05 from each $1.80 bottle sold is
used to fund clean water projects in
under-developed areas.
Sales have raised over $6,200,000
PROMOTION: COMMITMENT TO THE WORLD
Product (red)
Raise awareness and funds to help eliminate AIDS in Africa.
Starbucks’ Red products and Red card:
Global company
Adaptation Strategy
Globally Successful
Future Oriented
IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE