5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

STAR WARS IN CONCERT @ THE HOLLYWOOD BOWLBILL SILVA PRESENTS

Online and Print CampaignDMA: Los Angeles

Project Manager: Jon Bookatzjon.bookatz@campuscircle.net

Overview of Campaign

• Campus Circle promoted the 2011STAR WARS in Concert @ theHollywood Bowl by doing thefollowing:

• Utilizing Campus Circle’sonline/print/editorial assets

• Dedicated HTML email

• Social Media Outreach

Print Advertising Placements

• Campus Circle placed printads in our publication fortwo weeks - Los AngelesDMA. These placementsincluded:

• Full page / full color ad• Full page / b/w ad

• Circulation: 30,000• Readership: 90,000

• Distribution: Retail outletsand schools in Los Angeles

Full page / Full color adMarch 23 issue of Campus Circle

• Campus Circle printed oneFull page four color ad in ourpublication for the month ofMarch.

• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.

• 88% of the readership of thepublication is 18 to 34.

• The value of all the print adswas $3,505.00.

Full page/(b/w) adMay 25 issue of Campus Circle

• Campus Circle printed oneFull page /(b/w) ad in ourpublication for the month ofMay.

• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.

• 88% of the readershipof the publication is 18 to 34.

• The value of all the printads was $3,505.00.

Campus Circle - Dedicated Email• Campus Circle sent out a

dedicated HTML email topromote STAR WARS inCONCERT @ TheHollywood Bowl.

• The stats for the email wereas follows:

Emails sent: 32,064Views: 2,500Click Thru’s: 153

• Value = $1,090.00

Campus Circle - Banner AdvertisingBanner advertising for STAR WARS in CONCERT appeared on our website,campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 uniquevisitors. The STAR WARS banners had a total 1,002,012 impressions for eight weeks. Therewere a total of 637 CLICK THRU’s! The value of the banner ads was $9,200.00.

Campus Circle - Newsletter Ads• Banner advertising for STAR WARS in CONCERT appeared in our weekly email

newsletter for nine weeks. The Campus Circle weekly email newsletter reaches 32,000+members per week in the greater Los Angeles area. The total value of the banner ads overnine weeks was $3,150.00.

Campus Circle - Print Editorial

• Print Editorial “Music Reviews”

• An article for STAR WARS inCONCERT appeared in theMay 25 issue of CampusCircle.

• Campus Circle is a weeklyalternative newspaperdistributed to 40 schools andover 800 retail outlets in thegreater Los Angeles area. Inits 20th year, Campus Circlecovers film, music, events andL.A. culture.

Campus Circle - Calendar Listing

• A listing for STARWARS in CONCERTappeared on ourwebsite in our calendarsection.

• To date, the calendarlisting has been viewed175 times.

• Campus Circle websitetraffic averages: 5million hits/month

• 515,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Social Media• Campus Circle posted the STAR WARS in CONCERT on our Social Media pages to promote the

production and get responses.

• The value of the Social Media outreach was $1,000.00.

Campus Circle - Online Editorial• The STAR WARS in

CONCERT article thatappeared in ourpublication alsoappears on ourwebsite.

• Since 5/25, the articlehas been viewed 343times.

• Campus Circle websitetraffic averages:

• 515,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Video Gallery

• A video trailer was hostedon campuscircle.com forone month.

• The trailer was featured inour Video Gallery Sectionto help promote STARWARS in CONCERT.