StarTribune.com Tops 100 Million Page Views MINNEAPOLIS (February 8, 2010)-- StarTribune.com, the leading local website in the Minneapolis-Saint Paul market, exceeded 100 million page views in January-- an all-time high in monthly traffic and a 9% increase over January 2009. The actual number of page views for January was 103,063,177, as measured by Omniture. Average monthly page views for StarTribune.com were approximately 91 million for the fourth quarter of 2009. While major news and sports events in January 2010 drove incremental traffic, there were increases all across the site, said Jason Erdahl, Star Tribune executive director of digital media. StarTribune.com also posted record monthly totals on two fast-growing platforms: video (more than 700,000 views) and mobile (3.5 million views). The company’s Vita.mn entertainment site also set a monthly high with a half million page views. “We continue to grow significantly on every key measure and consistently rank among the top newspaper websites in the county,” Erdahl said. Recent Nielsen surveys have ranked Star Tribune.com among the very top U.S. newspaper sites for time spent on site. The average time per visitor on StarTribune.com in January increased to 33 minutes, up slightly over the two previous months. About the Star Tribune:

The Star Tribune is a news and information company serving the Minneapolis/St.Paul area. The Star Tribune newspaper is the 10th largest Sunday and 14th largest daily newspaper in the nation, and the company’s website, www.StarTribune.com, is the most frequently used local news and information service in the Twin Cities market.

Contact:

Ben Taylor, Star Tribune 612-673-7457 ben.taylor@startribune.com